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2 Reviews
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8 of 8 people found the following review helpful:
5.0 out of 5 stars
Excellent guide for advocates,
By A Customer
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This review is from: News for a Change: An Advocate's Guide to Working with the Media (Paperback)
Larry Wallack, Katie Woodruff and Lori Dorfman are recognized experts in media advocacy. This book was a textbook for my media communications course in a graduate school of public health. I would recommend this book for anyone who would like a better understanding of how to work with the media to support advocacy and policy issues, in any subject area. It incorporates a workbook style, with examples of press releases, letters, etc. It's a how-to for hands-on folks. There are also other books focusing on media advocacy, written by Wallack and Dorfman, that I would highly recommend. But News for a Change is an excellent starting point for anyone who needs the media to cover an advocacy/policy issue.
1 of 1 people found the following review helpful:
4.0 out of 5 stars
Good solid backgrounder,
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This review is from: News for a Change: An Advocate's Guide to Working with the Media (Paperback)
This book is old enough that it gives only the barest mention to the influence of Web media, and no tactics related thereto, but the fundamentals the book does teach are applicable on the Web or anywhere. I learned from it.
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News for a Change: An Advocate's Guide to Working with the Media by Lori Dorman (Hardcover - June 18, 1999)
Used & New from: $27.54
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