News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News [Hardcover]

Bonnie Anderson (Author)

Book Description

ISBN-10: 0787972851 | ISBN-13: 978-0787972851 | Publication Date: June 11, 2004 | Edition: 1

While talking heads debate the media’s alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn’t about the Left versus the Right-- it’s all about the money. From illegal hiring practices to ethnocentric coverage to political cheerleading, News Flash exposes how American broadcast conglomerates’ pursuit of the almighty dollar consistently trumps the need for fair and objective reporting. Along the way to the bottomline, the proud tradition of American television journalism has given way to an entertainment-driven industry that’s losing credibility and viewers by the day.

As someone who has worked as both a broadcast reporter and a network executive, Anderson details how the networks have been co-opted by bottom-line thinking that places more value on a telegenic face than on substantive reporting. Network executives—the real power in broadcast journalism—are increasingly employing tactics and strategies from the entertainment industry. They "cast" reporters based on their ability to "project credibility," value youth over training and experience, and often greenlight coverage only if they can be assured that it will appeal to advertiser-friendly demographics.

Editorial Reviews

Review

"Anderson documents clearly and convincingly, in a professional's crisp and clear voice, the sad slide of television news at the hands of bureaucrats who think of news only in terms of profits and ratings, who value good looks and smooth delivery over truth. If television news is to play the vital role in democracy that it should, journalists, producers and executives must heed Ms. Anderson's call for a return to the ethics and high principles of television journalism."
--Terry Anderson, former Associated Press Middle East bureau chief; former U.S. hostage in Lebanon, and author, Den of Lions

"This is a book told by a journalistic idealist that is full of sound and fury, signifying something truly important. To understand why journalism too often falls short, and why this failure is costly, read this searing book"
--Ken Auletta, media critic, New Yorker magazine; author, Backstory: Inside the Business of News

“News Flash is more frightening than a Stephen King novel. It meticulously chronicles how ou r nation’s television news has morphed into brazen show biz, how good journalism fell victim to good looks, how serving public interest gave way to placating corporate greed. This is a riveting account by a veteran television reporter and network executive who watched it all happen from the inside. Bonnie Anderson exposes the shameful way that network executives routinely give token attention to ethnic, racial and gender diversity yet quietly keep white males in virtual control of the key jobs in television news. All the while, our evening news programs blissfully--and arrogantly¾ignore the information needs of a rapidly changing America.”
--Juan Gonzalez, columnist, New York Daily News; president, The National Association of Hispanic Journalists

“My grandmother always said, ‘When you know better, you ought to do better.’ In News Flash, Bonnie Anderson shows us a better way. Thanks, Bonnie.”
--Tavis Smiley, author and PBS and NPR talk show host

From the Inside Flap

While talking heads debate the media’s alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn’t about the Left versus the Right¾ it’s all about the money.  From illegal hiring practices to ethnocentric coverage to political cheerleading, News Flash exposes how American broadcast conglomerates’ pursuit of the almighty dollar consistently trumps the need for fair and objective reporting. 

Along the way to the bottomline, the proud tradition of American television journalism has given way to an entertainment-driven industry that’s losing credibility and viewers by the day.

 As someone who has worked as both a broadcast reporter and a network executive, Anderson details how the networks have been co-opted by bottom-line thinking that places more value on a telegenic face than on substantive reporting. Network executives—the real power in broadcast journalism—are increasingly employing tactics and strategies from the entertainment industry. They "cast" reporters based on their ability to "project credibility," value youth over training and experience, and often greenlight coverage only if they can be assured that it will appeal to advertiser-friendly demographics.

This reckless pursuit of the bottomline not only betrays the American people but is also ultimately bad news for the networks’ own financial health.  Anderson instead offers a path that will both ensure the continuing relevance of network news and shore up democracy itself, enabling Americans to make well-informed decisions about how to exercise their rights and responsibilities as citizens.

See all Editorial Reviews

Product Details

• Hardcover: 288 pages
• Publisher: Jossey-Bass; 1 edition (June 11, 2004)
• Language: English
• ISBN-10: 0787972851
• ISBN-13: 978-0787972851
• Product Dimensions: 9.1 x 6.4 x 1.1 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (17 customer reviews)
• Amazon Best Sellers Rank: #788,458 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

5.0 out of 5 stars The True Story, July 5, 2004

By 

L. H. Kurz (Houston, Texas) - See all my reviews

This review is from: News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News (Hardcover)

Bonnie Anderson's book has brought to the light of day what I have felt has been a problem with the media for some time. Many of the newscasts are more concerned with form, not substance; how they look and not what they say. Her book is a very good read and pulls no punches in pointing out the way many in the media are more concerned with entertainment than hard news coverage. Her description of this type of coverage as "Infotainment" is right on point.

News Flash brings to the reader another big problem influencing news coverage which is how mega mergers are affecting the coverage that is being presented to the viewing public. Unfortunately the impact is not good and these large conglomerates are proving the old adage "bigger is not always better" to be very true.

From her experience at CNN as a reporter, managing director of a news division and Vice President of Recruitment and Training, Anderson offers the reader a unique perspective as to what goes on inside a large news organization. She provides an in depth look at what takes place behind closed doors when it comes to hiring, firing and staffing in today's media corporations and much of what she reveals should be quite disturbing to the viewing public. This book provides some very interesting statistics about the media and its management which I am sure most of us were never aware of.

While Anderson points out numerous things that are wrong with today's TV media and its management, she also brings out the good that the true journalist can and should do. At the end of the book she offers her thoughts on what the media can do to provide the viewing public with quality news coverage. She should be commended for taking a stand and bringing to our attention the problems and proposing solutions to get TV journalism back to the quality we need and deserve.

In light of Anderson's criticism of the TV networks and cable news channels, it will be interesting to see if any of the media will afford her the same opportunity to present her views as they did when Bernard Goldberg published his book on bias in the media. If they do not, shame on the media, again.

8 of 9 people found the following review helpful:

5.0 out of 5 stars Chomsky was right, and Anderson has the proof., August 3, 2004

By 

Love to read (Mission Viejo, CA.) - See all my reviews

This review is from: News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News (Hardcover)

From her insiders view of the whole industry, Bonnie
Anderson delivers a searing indictment of our corrupt,
sensationalistic television news. She lays out fact
by fact, and name by name, just how, why, and most
importantly who is to blame for this once esteemed
institution's downward slide into the very muck it
used to deplore. For years, Noam Chomsky's theories
about the corruption of the news media have grown less
alarmist and eerily more prescient as the
infotainment age reaches its belligerent maturity.
But while Chomsky was lecturing about it, Ms. Anderson
was out in the field living it. She recounts, with a
journalist's eye for detail, all that went astray
within our large media conglomerates. The cast of
characters are all to familiar, Browkaw, Jennings,
Schwarzenegger, Striesand, O.J., Clinton, Leo,
Lewinsky, and Lettermen, as Ms. Anderson makes a
compelling case for the media's distortion from a
revered source of accurate information to an
increasingly grotesque and obvious fountain of
entertainment. "If it bleeds it leads" is the mantra
of newsrooms of our day, and may truth and rational
perspective be damned. Everything of value is
jettisoned in light of shocking and sensational video
footage about any subject, no matter how irrelevant
and trivial. No one will hear about the latest civil war in
Africa when every second of news time is dedicated to
footage of a shark attack in Florida, human interest
stories, a surfing cat, or another excessive
Hollywood wedding.

5 of 5 people found the following review helpful:

5.0 out of 5 stars exposed, July 4, 2004

By 

Gene Holmblad (Arkansas) - See all my reviews

This review is from: News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News (Hardcover)

Finally---an insider with enough intestinal fortitude to call a sham a sham!!! One can just imagine the 6 o'clock news being primmed, powdered and perfumed with just enough tear (or smile) to make it palatibly entertaining. Ms. Anderson, with her years of experience and credibility, still believes that the American citizenry is due the news, the whole news, and nothing but the news. Reserve the spin and "holy cows" for the baseball commentators! If the media execs remain stoically entrenched in the annals of the entertainment world, then let them be reminded of the old radio classic, Dragnet, where the byline was...."the facts, Ma'am, just the facts".