- Series: American Politics and Political Economy Series
- Paperback: 196 pages
- Publisher: University of Chicago Press; Reprint edition (March 15, 1989)
- Language: English
- ISBN-10: 0226388573
- ISBN-13: 978-0226388571
- Product Dimensions: 8.9 x 6.2 x 0.5 inches
- Shipping Weight: 11.2 ounces
- Average Customer Review: 4.3 out of 5 stars See all reviews (3 customer reviews)
- Amazon Best Sellers Rank: #1,531,419 in Books (See Top 100 in Books)
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News That Matters: Television and American Opinion (American Politics and Political Economy Series) Reprint Edition
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Top Customer Reviews
Iyengar and Kinder contend that television news has an "agenda-setting effect," that is, TV news shapes what issues people view as nationally important. "By attending to some problems and ignoring others, television news shapes the American public's political priorities" (pg. 33). However, priority preferences are not static. Rather, they vary with the degree to which the media covers the event.
The authors also contend that stories occurring early in the new broadcast are more influential on the agenda-setting of the public than those occurring in later broadcasts. Still, the authors contend that additional factors play a role in agenda setting. For example, individuals who are personally affected by an issue coved by the media are more susceptible to media agenda-setting. Similarly, the more coverage and issue receives, the more likely citizens are to view that issue as a priority. Again, this parallels much of Zaller's (1992) work on the power of elite discourse.
In regards to demographic data, the authors find that citizens with higher levels of education, stronger feelings of partisanship, and are more politically active are least likely to be influenced by the agenda-setting nature television news coverage.Read more ›