E-Newsletters That Work, The Small Business Owner's Guide To Creating, Writing and Managing An Effective Electronic Newsletter [Paperback]

Michael J. Katz (Author)

Book Description

ISBN-10: 1401091237 | ISBN-13: 978-1401091231 | Publication Date: February 24, 2003 | Edition: 1

"When you properly apply Michael's brilliant techniques, your customers will open email from you, read it, respond to it, and pass it along to others. If you want your customers to stay in touch with you, and to introduce you to other people, then read th

Editorial Reviews

Review

"Full of practical information. . the how-to guide for small business owners who have thought about doing a newsletter" -- Dianna Huff, Yankee IABC Newsletter, February 2003

About the Author

About Michael J. Katz

"E-Newsletters That Work" author Michael J. Katz is Founder of Boston based, Blue Penguin Development, Inc., and is a recognized expert in the creation and management of effective E-Newsletters.

He is the publisher of "Michael Katz's E-Newsletter On E-Newsletters," a free biweekly now in its fourth year, and has developed dozens of E-Newsletters, which today boast a combined circulation of over 400,000 readers.

His consulting practice has been profiled in The Boston Globe, The Boston Herald, Bloomberg TV, Business Week Online and in a special report by Peppers and Rogers on the subject of effective email marketing.

Product Details

• Paperback: 142 pages
• Publisher: Xlibris; 1 edition (February 24, 2003)
• Language: English
• ISBN-10: 1401091237
• ISBN-13: 978-1401091231
• Product Dimensions: 8.6 x 5.6 x 0.4 inches
• Shipping Weight: 4.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (15 customer reviews)
• Amazon Best Sellers Rank: #1,143,069 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

16 of 18 people found the following review helpful:

5.0 out of 5 stars What a Tiny Book! Is That All There Is To It?, July 14, 2003

By 

Miles Sonkin (Osaka, Japan) - See all my reviews

This review is from: E-Newsletters That Work, The Small Business Owner's Guide To Creating, Writing and Managing An Effective Electronic Newsletter (Paperback)

It's the smallest book I had seen on anything related to the Internet and I had a whole lot of BIG problems with my e-newsletter that I needed solved.

I finished reading it in an hour or so.

Type a few extra words here, click a few buttons there, start a better (read simple and profitable) business relationship over here, and BINGO! Big problems are all gone, bye-bye.

Yes, the book is funny; Michael Katz is a very witty guy.
Yes, the book is easy to understand; the author has laid the whole thing out in a "FAQ" format and has obviously had it proof-read by a smart 8-year old to make sure he has communicated all his points as clearly as possible.
And Yes, Yes, Yes, the book is not obsolete within 3 minutes of publication; the typical fate of anything related to the Internet. The material deals with Internet publishing on a level that makes it virtually timeless.

I wish every business book I purchased made as much sense, solved as many of my business problems as quickly, and made me WANT to write a review that glows in the dark!

BUY THIS BOOK! It's worth your money.

9 of 9 people found the following review helpful:

5.0 out of 5 stars WOW! The BEST guide to e-newsletters!, March 26, 2003

By 

"jeffbos" (Boston, MA) - See all my reviews

This review is from: E-Newsletters That Work, The Small Business Owner's Guide To Creating, Writing and Managing An Effective Electronic Newsletter (Paperback)

This is an amazing guide. It's a quick read, yet has some amazing advice on everything A to Z you need to know to start an email newsletter. This book even tells you when you should outsource it and when you should try to do it yourself.

The idea on page 79 about having friends promote your newsletter for you is worth the entire price of the book!

Don't think about starting an email newsletter without first reading this book.

26 of 32 people found the following review helpful:

2.0 out of 5 stars A couple of points ..., July 21, 2004

By 

Chicagoan (Chicago) - See all my reviews

This review is from: E-Newsletters That Work, The Small Business Owner's Guide To Creating, Writing and Managing An Effective Electronic Newsletter (Paperback)

First, just to clarify, this is a book for people who own a small business and want to start an e-newsletter (written & edited by themselves) about it; it's not a book for people looking for information on getting into the business of producing e-newsletters.
Second, I found some of the advice ... well, here's an example:
In a chapter titled "What do I do if I can't write?" the author says "The most effective e-newsletters are those that sound as if the company leader is just talking, filled with all the slang, run on sentences and joking around that comes out in person."
That just doesn't sound right. It would have been nice to see an example from a highly successful e-newsletter in this style, but the author doesn't provide any examples to support this assertion(or any of the other dubious-sounding bits of advice in the book).