Customer Reviews

E-Newsletters That Work, The Small Business Owner's Guide To Creating, Writing and Managing An Effective Electronic Newsletter

5 star:		(13)
4 star:		(0)
3 star:		(0)
2 star:		(1)
1 star:		(1)

 

 

It's the smallest book I had seen on anything related to the Internet and I had a whole lot of BIG problems with my e-newsletter that I needed solved.

I finished reading it in an hour or so.

Type a few extra words here, click a few buttons there, start a better (read simple and profitable) business relationship over here, and BINGO! Big problems are all gone, bye-bye.

Yes, the book is funny; Michael Katz is a very witty guy.
Yes, the book is easy to understand; the author has laid the whole thing out in a "FAQ" format and has obviously had it proof-read by a smart 8-year old to make sure he has communicated all his points as clearly as possible.
And Yes, Yes, Yes, the book is not obsolete within 3 minutes of publication; the typical fate of anything related to the Internet. The material deals with Internet publishing on a level that makes it virtually timeless.

I wish every business book I purchased made as much sense, solved as many of my business problems as quickly, and made me WANT to write a review that glows in the dark!

BUY THIS BOOK! It's worth your money.

This is an amazing guide. It's a quick read, yet has some amazing advice on everything A to Z you need to know to start an email newsletter. This book even tells you when you should outsource it and when you should try to do it yourself.

The idea on page 79 about having friends promote your newsletter for you is worth the entire price of the book!

Don't think about starting an email newsletter without first reading this book.

First, just to clarify, this is a book for people who own a small business and want to start an e-newsletter (written & edited by themselves) about it; it's not a book for people looking for information on getting into the business of producing e-newsletters.
Second, I found some of the advice ... well, here's an example:
In a chapter titled "What do I do if I can't write?" the author says "The most effective e-newsletters are those that sound as if the company leader is just talking, filled with all the slang, run on sentences and joking around that comes out in person."
That just doesn't sound right. It would have been nice to see an example from a highly successful e-newsletter in this style, but the author doesn't provide any examples to support this assertion(or any of the other dubious-sounding bits of advice in the book).

I have read many books purported to be of use to marketers, but this one stands out. Mr. Katz has crafted an easy to use manual that is based on a revolutionary principle: those of us in marketing or sales are in the relationship business. The days of 'hunting' for prospects are numbered, to be replaced by the slow, sure, organic method of 'farming' relationships. His book offers a magnificent, practical method to put this principle to work. I have used his steps and they bear fruit.

Finally, hurrah for a business author who can write in human English. The book is funny, bright and easy to absorb, much like the best kinds of nutrients. I highly recommend it.

Michael Katz is a repository of hands-on real-world knowledge about newsletters. His 141-page text was a quick and informative read, and serves as a handy reference. This excellent book is worth every cent if you're interested in writing newsletters.
Table of Contents:
OVERVIEW
CREATING THE CONTENT
Part I - What do I write about?
Part II - How do I write?
FORMATTING AND LAYOUT
DELIVERY AND LIST MANAGEMENT
APPENDIX I - Outsourcing
APPENDIX II - E-Newsletter launch template and checklist

This is a valuable A-to-Z resource for e-newsletter publishers. I was a partner in a successful e-mail marketing firm for several years; access to Michael's book during that time would have saved me countless headaches and missed opportunities.

Readers new to e-newsletters will find this book a terrific "how-to" guide. Michael's humorous, down-to-earth style is engaging and entertaining, as he demystifies the process of launching an e-newsletter.

Experienced readers will find Michael's book a great checklist and reference for both new and on-going e-newsletter programs.

It's a quick read, but an essential one if you're serious about succeeding with e-newsletters today.

Amazing! This is the best book on E-Newsletters that I've seen. I've used it as a cookbook to set up my newsletter and find myself returning to it time and time again. Everything is laid out clearly with simple yet compelling strategies and tactics. I highly recommend it to anyone involved in a newsletter, whether a technical neophyte or a wirehead expert. It's been a real godsend!

Awesome. There is a wealth of information online about the development and maintenance of enewsletters. If you'd like to avoid the insane amount of research that will probably leave you more confused than when you started just buy this book. E-Newsletters That Work is full of techniques that just work - simple, clear instructions on how to succeed. Highly recommended.

I had been putting off a newsletter for our financial planning firm for a long time, but after reading this book I'm back on track. Katz does a great job of laying out both the big picture (why newsletters are effective and how to use them), as well as covering the nitty gritty pieces that one needs to understand in getting this done correctly. I'm very happy to have stumbled upon his book.

Michael Katz is a master of imparting solid, practical, actionable advice on producing a successful e-newsletter. Moreover, his witty insightful writing style makes his book (and his own e-newsletter) a pleasure to read. Do yourself a favor and buy this book!