Newsletters from the Desktop: Designing Effective Publications with Your Computer [Paperback]

Roger C. Parker (Author)

Product Details

• Paperback: 290 pages
• Publisher: Ventana Press,U.S.; 1st edition (March 1990)
• Language: English
• ISBN-10: 0940087405
• ISBN-13: 978-0940087408
• Product Dimensions: 9.1 x 7.4 x 0.8 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #4,134,953 in Books (See Top 100 in Books)

More About the Author

Roger C. Parker is a graphic designer, design educator, and $32 Million Dollar author.

The author of 38 books, since his earliest NY Times best-seller, Looking good in Print, Roger has been promoting visual literacy and enhanced productivity. His other books include The Streetwise Guide to Relationship Marketing on the Internet.

A certified Guerrilla Marketing coach, and a frequent presenter at graphic design and web productivity bootcamps, Roger's clients include Apple Computer, Hewlett-Packard, Microsoft, and Mindjet.

Roger's latest book is Design to Sell. At my Design to Sell website, www.designtosellonline.com, you can download two chapters my latest book, subscribe to my free Design to Sell newsletter, learn about and read my Design to Sell blog, http://www.rogercparker.com/Blog/

Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

5.0 out of 5 stars A classic that every newsletter designer needs, May 15, 1997

By A Customer

This review is from: Newsletters from the Desktop: Designing Effective Publications with Your Computer (Paperback)

This is the classic edition of Roger C. Parker's Newsletters from the Desktop. Although Ventana has since updated the book (a good one too) with author Joe Grossmann's version -- Parker's remains my favorite. The two versions are vastly different.

Parker's Newsletters from the Desktop is an excellent start to finish tutorial especially suited to the novice publisher -- but with information that I refer to again and again even after several years of desktop publishing. It emphasizes making content and design work together (a trademark of Parker's books), explaining the parts of the newsletter as well as how and why to use them. There is an excellent gallery of designs too.

While it seems that "everyone" is moving to the Web -- there are still thousands of small publishers out there cranking out simple 1-4 page newsletters on typewriters, word processors, or with simple DTP software who would benefit from the solid, timeless design advice in this book.

The newest editon (by author Joe Grossmann) should (in my opinion) be viewed as a companion to Parker's Newsletters from the Desktop, rather than a replacement.