This book is designed to provide readers who are interested in newspapers a primer through which they can gain a better understanding of the industry. The book attempts to place social, technological, and economic changes and effects into a context so that readers gain insight into the industry's current situation and its prospects for the future. This book is divided into three major sections. The first part presents an overview of the nature, scope, and roles of the newspaper industry. The second part of the book offers an overview of the operations of daily and weekly newspapers, focusing on the realities of the business and the process of producing a product that recreates itself daily. Part Three addresses issues that affect the newspaper industry's future. For professionals working in the newspaper publishing industry.
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This book is designed to provide readers who are interested in newspapers a primer through which they can gain a better understanding of the industry. The book attempts to place social, technological, and economic changes and effects into a context so that readers gain insight into the industry's current situation and its prospects for the future. This book is divided into three major sections. The first part presents an overview of the nature, scope, and roles of the newspaper industry. The second part of the book offers an overview of the operations of daily and weekly newspapers, focusing on the realities of the business and the process of producing a product that recreates itself daily. Part Three addresses issues that affect the newspaper industry's future. For professionals working in the newspaper publishing industry.
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5 of 6 people found the following review helpful:
3.0 out of 5 stars
Good overview,
By jp "jaytoday" (Washingon, D.C.) - See all my reviews
This review is from: Newspaper Publishing Industry, The: (Part of the Allyn & Bacon Series in Mass Communication) (Paperback)
The book is well-documented. Easy to understand graphs and charts are all over the book. It lacks depth, but it skims a number of surface areas very well. Good for school research or intellectual curiosity, but probably redundantly useless for the newspaper professional.
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