This easy to understand book is written workbook style with 14 steps to creating effective and memorable prints ads. You will learn how to take advantage of why and how people read print ads. How to create ads that hit your prospects "hot buttons." Learn how to create ads that set themselves apart from the competition and stimulate action. Create ads in less time and with more confidence knowing your ads will make money. This book is for anyone who is involved in advertising and marketing from an administrative assistant to the CEO. The concepts presented are applicable to all kinds of print advertising from newspaper ads to signage. The techniques to set yourself apart from your competition apply to any product, service or company. But don't take our word for it... "What a gem! this is one of the finest, more complete books on advertising layout I've seen. The sample ads are tremendous and can be put to use immediately by newspaper staff or clients," says Steven Schaeffer, Marketing Director, New York Newspaper Publishers Association.
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"What a gem! this is one of the finest, more complete books on advertising layout I've seen." -- NY Newspaper Publishers Association, Summer 1998
About the Author
David Fowler is a former creative director and advertising copywriter. He has been passionate about newspaper advertising ever since he opened New Visions For Retail, Inc. a retail marketing and advertising agency in Connecticut in 1981. He created hundreds of ads for virtually every category of small service and retail business. When he's not traveling delivering seminars on strategic Marketing and advertising, he is usally found reading the newspaper always on the lookout for great ads.
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4.0 out of 5 stars
A great tool for newspaper designers and sales reps,
By Mary W "maryw" (Elkhart, IN United States) - See all my reviews
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This review is from: Newspaper Ads That Make Sales Jump : A How-to Guide (Spiral-bound)
This is a perfect book for graphic artists and sales reps that work at newspapers. It's simple, informative information that is delivered cleanly in the book. While designers and sales reps usually know what is supposed to be in an ad, this book is a great reminder and provides tips on how to create the perfect advertisement. Many of my staff refer to it again and again to get back on track.
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