About the Author
The authors have both spent a lifetime working with companies big and small. They have been able to observe things going right, and things going badly wrong. Their experience has led them to believe very strongly that business strategy development, as usually practiced, gets bogged down in self-defeating complexity. Fundamentals of sound management get lost in the process. Using dozens of case histories from more than thirty years of their own personal experience, and careful observation, they demonstrate that the application of these fundamentals will help businesses get "unstuck" and achieve healthy growth.