From the Inside Flap
Michael Dell founded the Dell Computer Corporation when he was 19 years old. Bill Gates was the same age when he founded the Microsoft Corporation with his childhood friend, Paul Allen. One common thread between these business leaders is that they were bold enough to put forth and execute their fresh ideas, making them next generation thinkers.
The Next Generation Business Handbook gathers the knowledge and experience of promising minds from the world’s top business schools, such as Harvard, Sloan at MIT, The Wharton School of the University of Pennsylvania, Kellogg at Northwestern University, Yale, London Business School, INSEAD, and IMD Switzerland, among others. Under the leadership of Subir Chowdhury, a top business thinker, these international next generation thinkers discuss every aspect of business and lay the groundwork for the key business concepts of tomorrow.
To stay ahead of the wave in today’s rapidly changing business environment, successful business leaders must precisely forecast the future and efficiently employ new concepts and methods to drive their competitive edge ahead of their competition with improved processes and available products. To meet these goals, leaders are on a continual search to find the "Six Sigmas" of tomorrow that will replace the "TQMs" and "JITs" of yesterday.
Along with addressing such special topics as career imprinting and operating in a virtual workspace, the Next Generation Business Handbook offers a complete presentation of all aspects of considerations organized around Chowdhury’s own next generation business model.
Focus topics of Chowdhury’s model include:
- Leadership
- Strategy
- Customer Management
- Entrepreneurship
- People Management
- Networked Business
The Next Generation Business Handbook is a valuable tool for managers, consultants, and researchers at all levels of business as well as students in business schools.
From the Back Cover
Praise for the Next Generation Business Handbook
"Subir Chowdhury has created a masterful reference tool for all those who intend to gain insights on business leadership requirements in the years ahead."
–J. D. Power III, Founder and Chairman
J. D. Power and Associates
"The need for effective next generation business leaders is high, and the challenges facing them are great. This book is a valuable resource for emerging leaders."
–John J. Donahoe, Worldwide Managing Director
Bain & Company
"This compelling handbook weaves the best thinking on contemporary leadership and business strategies into a cogent, practical, and stimulating framework for all of us on a leadership learning journey."
–Robert G. Riney, COO
Henry Ford Health System
"Chowdhury’s Handbook is critical reading for future leaders in our increasingly diverse and rapidly transforming world."
–Eleanor M. Josaitis, CEO and Cofounder
Focus: HOPE
Includes Section Introductions from the following thought leaders:
- Noel M. Tichy on Leadership
- Christopher A. Bartlett on Strategy
- Philip Kotler on Customer Management
- Mark P. Rice and Philip Anderson on Entrepreneurship
- Marshall Goldsmith on People Management
- Don Tapscott on Networked Business
