From the Inside Flap
The world is rapidly changing from the forces of globalization, resource depletion, population growth, and geopolitical uncertainty. Finite supplies of resources are running headlong into a growing global middle class—creating potential shortages in oil, water, and other commodities—while, at the same time, concerns over planetary constraints have sparked a resurgent environmental movement. This fast-changing world is turning investment truisms upside down. But, says Matthew McCall, investors who understand and anticipate these trends stand to profit handsomely in the years ahead.
Savvy investors made a great deal of money anticipating major trends of the past twenty years—such as the Internet boom of the 1990s, the rise of China and Brazil, and the jump in oil prices—and the rapid change on many different levels in today's world holds even greater promise in the years ahead.
In The Next Great Bull Market, McCall shows how world-changing trends are creating pockets of investment opportunity within a largely bearish investment environment—and he introduces a number of major investment themes that will take advantage of the new global economy. With traditional diversification across asset classes now producing anemic returns, he points out, the days of buying the stock of the biggest names on Wall Street and riding the ups and downs is over. McCall offers a new, hands-on approach that adapts to the changing market environment with a combination of concentration and diversification that he calls "conversification." By concentrating on the sectors of the market that are outperforming, but at the same time diversifying across those same sectors, his approach will produce results that are much greater than that of a portfolio that is diversified and offers less risk than a portfolio that is concentrated.
Covering the full spectrum of change, McCall offers specific advice for profiting from trends such as the green movement, global infrastructure expansion, the new bull market for commodities, health care and aging baby boomers, a growing global middle class, geopolitical upheavals, and more. The Next Great Bull Market is a blueprint for profiting in today's swiftly changing world.
From the Back Cover
Praise for The Next Great Bull Market"Sometimes when everyone's preaching doom and gloom, along comes a guy like Matt to not only make sense of it, but profit from it. Not only did he see the financial crisis coming but he saw our coming out of it as well. It's how we do and when we do that one of my best guests gets right to the point, and you, right to the potential. Invest well; Matt's got your back."
—Neil Cavuto, Sr. Vice President and Anchor, Fox News Channel and Fox Business Network
"It's one thing to recognize a shift in political realities, and it's another to have a theory on investing. Combining the two can be very difficult, but Matt McCall has managed to do it with his ideas on 'conversification'."
—Connell McShane, Anchor, Fox Business Network
"Whether you are a seasoned veteran or a novice investor, The Next Great Bull Market is a must read for anyone serious about getting ahead in our ever changing global economy. McCall's presentation of investment ideas for our new economic landscape is spot-on."
—Dan Connolly, equity trader, Chicago
"Throughout the financial crisis, investors have once again (unfortunately) witnessed Wall Street's unexpected volatility, pitfalls, and sadly... abundance of scoundrels. Matt McCall, however, is a bold light of tenured efficacy and integrity, which readers will copiously find in his newest work: The Next Great Bull Market. Matt has brilliantly untangled valiant opportunities from the economic mess of today, bringing forth incredible ideas in areas such as global infrastructure, alternative energy, health care and even one of the most precious commodities on earth, often even overlooked by professionals: water. Matt also details the potential risks of pending inflation, while offering stalwart defensive investments, poised for reliance, should another market storm ensue. McCall has opened frontier markets to the masses, while detailing the benefits and importance of diversification, all in an easy-to- understand style, detailed with clear logic. Hats off to McCall and his tireless research, richly evident in The Next Great Bull Market. At the end of the day, Matt has produced a rock-solid Wall Street field guide specifically tailored for at-home investors during these troublesome contemporary times and a magnum opus rallying individual wealth for many years to come."
—Mark Whistler, Founder of WallStreetRockStar.com
