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The Next Big Thing Is Really Small: How Nanotechnology Will Change the Future of Your Business Hardcover – March 11, 2003

ISBN-13: 978-1400046898 ISBN-10: 1400046890 Edition: 1st

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Product Details

  • Series: Crown Business Briefings
  • Hardcover: 208 pages
  • Publisher: Crown Business; 1st edition (March 11, 2003)
  • Language: English
  • ISBN-10: 1400046890
  • ISBN-13: 978-1400046898
  • Product Dimensions: 8.4 x 5.3 x 0.8 inches
  • Shipping Weight: 11.4 ounces
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #2,326,929 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

Ever heard of self-cleaning floor tiles and windows? Or mirrors that won't fog up in the shower? What about army uniforms that can "monitor a soldier's health, detect and detoxify chemical agents, heat and cool the soldier... and independently generate power so the soldier can remain in constant communication with headquarters"? According to Uldrich, director of the Minnesota Office of Strategic and Long-Range Planning, and nuclear physicist and business consultant Newberry, if you haven't heard of these innovations already, you will-and soon. They're just a few products in development that were made possible by rapid advances in the field of nanotechnology. The authors explain, "Nanotechnology is, broadly speaking, the art and science of manipulating and rearranging individual atoms and molecules to create useful materials, devices, and systems." With this manipulation, products can be made with fewer imperfections and more durability, drugs can be more efficient and have fewer side effects, and energy sources can be cleaner and more cost-effective. Approximately $2 billion a year is being invested in nanotechnology worldwide in industries such as textiles, plastics and pharmaceuticals. To help determine how directly one's business will be affected by nanotechnology, the authors offer "nanopoints" at the end of each chapter, which raise questions about how to best prepare for change in any given field. The business advice is general and obvious, but the book clearly presents many intriguing and important applications of this burgeoning field, which may interest those looking to invest in nanotechnology.
Copyright 2003 Reed Business Information, Inc.

From Booklist

According to the authors, nanotechnology will cause more dramatic changes in our civilization in the next 20 years than we saw in all of the twentieth century. Much of it sounds like science fiction: materials 100 times stronger than steel but lighter than plastic, superdrugs that eradicate cancer cells without side effects and repair heart tissue noninvasively, and self-assembling minibots that can reproduce any substance at the atomic level (like, say, a 1989 bottle of Chateau Mouton-Rothschild Bordeaux). Some of it is already happening. Computer companies have invested billions in nanotechnology that assembles chips at the atomic level, and a miniaturization of only 100 percent equals 10,000 times more computing power. By late 2003, flat panel displays will incorporate nanotechnology with high resolutions undetectable to the human eye. Eddie Bauer is currently using embedded nanoparticles to create stain-repellent khakis, and self-cleaning windows are already on the market. Entire industries may be disrupted, however, and the authors report not only how to take advantage of this coming revolution but also how to protect your current interests. David Siegfried
Copyright © American Library Association. All rights reserved

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Customer Reviews

I wouldn't have minded if it was just a couple of pages long.
Sander Claassen
"Because in many ways nanotechnology is not just going to be he next big is going to be everything" concludes this book.
B.Sudhakar Shenoy
I found that this book was written in an easy to read style, I breezed through it.
Kevin Spoering

Most Helpful Customer Reviews

15 of 16 people found the following review helpful By Max More on October 22, 2003
Format: Hardcover
If you've heard a little about nanotechnology and wonder about possible impacts on your business or your life, this is the book to read. Those who have already read widely on the subject will find little additional value in the book, other than its function as a comprehensive compendium of current development efforts and potential business impacts. The writing doesn't shine and sometimes has a oddly 1950s feel to it - see the chart on p.24 and the old-fashioned language on p.33 for examples. Despite this, the book performs well if you approach it as a current reference guide to the potentially enormously disruptive group of molecular-scale technologies called "nanotechnology".
Authors Uldrich and Newberry devote an unnecessary amount of text to convince the reader than nanotechnology is not science fiction. Those who think it is won't be reading the book, and those who do read it won't need convincing. The upside of this strenuous defensiveness is a wealth of facts and figures for the reader to assess each area of emerging and potential nano-business. The authors draw a sharp line between the more common microtechnologies of today (such as the MEMS sensors that deploy your airbag) and nanoscale technologies that operate at the level of one billionth of a meter. Some approaches to nanotechnology, such as Drexler's vision of self-assembling and replicating nano devices fit this characterization better than many of Uldrich and Newberry's examples yet, oddly, Drexler's name appears nowhere in the book.
Ever since IBM scientists woke up the mainstream to the potential of nanotechnology by writing their company's name with 35 xenon atoms (a minute size that would allow "IBM" to be written 350 million times in the space of a single printed period), developments have come ever faster.
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5 of 5 people found the following review helpful By A Customer on February 24, 2004
Format: Hardcover
It's just a book of factoids on nanotechnology. If the book does anything at all it leaves you full of questions. Which I would imagine the one author hopes will lead you to his consultancy (Nano Veritas Group). Which is carefully placed at top of the "Resources" section and gives the following description: "A comprehensive nanotechnology website dedicated to providing the general business reader with relevant nanotechnology news." ... Check out the website to see how "comprehensive" it is and that will give you an idea about the book. :)
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9 of 11 people found the following review helpful By Sander Claassen on March 29, 2004
Format: Hardcover
This book feels like an avalanche of "wow!" stories about these fancy new applications of nano technology. The authors seem not to be interested in at least trying to appear credible. They show too obviously that they have no knowledge whatsoever of how real business works and only want to name as many examples of possible products that will impact almost all companies around, and of course also everyday life.
In the beginning of the book, one will feel like forgiving these enthusiasts, but as soon as it is clear they only want to tell their fantastic stories, one just cannot take them seriously any longer. And do not think it will get better in the later chapters, because they are all the same. Uldrich and Newberry love to tell you how much the annual revenues are in all sorts of business segments and then scare all those working there how much these markets will be impacted by nano products.
Just some basic laws of economics and common sense do not seem to come to their minds. If their logic would be true, we will see an enormous decline in economic growth, because everything around will soon be replaced by nano products all costing a mere fraction of existing products, lasting many times longer, etcetera, etcetera. Even if such products will be available, they will not be priced very cheaply. Let's make a comparison with computers. These have become thousands of times more powerful than one or two decades ago, but they still cost a lot of money.
The authors like to be dramatic, they almost want to scare you what will happen if you do not consider to develop your own nano products. To me, their attitude has rather made me very sceptic about the impact nano technology will have on society. Alright, I believe many things will change in a couple of decades.
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9 of 11 people found the following review helpful By Judith LightFeather, President, The NanoTechnology Group Inc. on March 17, 2003
Format: Hardcover
"Finally, a nanotechnology book that speaks to the people and defines how this technology will affect their lives. This book is a 'must read' for corporate executives, human resource directors, education professionals, high school and university career counselors and the public. The overview breaks down the complexity of nanotechnology explaining how it is 'already' changing a variety of businesses with descriptive examples relating to products that are in the marketplace 'NOW', while including a roadmap to the future products through 2013. However, Uldrich does not stop there, but proceeds to describe the disruptive implications in the marketplaces concerning the current service industries and products that may be displaced. By concluding each chapter with a list of 'nanopoints' developed to encourage long range planning and assessment, this book becomes an excellent business tool. The bottom line is that nanotechnology is here NOW, and Uldrich manages to take it out of the science fiction realm by showing the audience real applications in current products. It will only become more pronounced in the future. Can you afford 'NOT' to be prepared?
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