7 of 7 people found the following review helpful:
5.0 out of 5 stars
Sell it Sister, June 13, 2008
This review is from: Nice Girls DO Get The Sale: Relationship Building That Gets Results (Paperback)
Nice Girls DO Get the Sale: Relationship Building That Works is a great book that will help you hone a sales style that works for you.
This book is ideal for people who 1) Haven't worked in sales before and are now faced with the prospect of doing so and fear having to turn into someone else in order to be successful, 2) Have worked in sales but never felt very comfortable in the role, or 3) A business owner who finds that the sales function is definitely one they are responsible for and would like to be more effective.
Author Elinor Stutz shares her impressive story of working in an all-male environment that actively tried to make her fail. Her determination and tenacity is inspiring and the book is full of highly practical tips and lessons that Elinor learned along her journey from novice to top performer.
Elinor says to ask great questions to close the deal like rather than use sleazy techniques to trick people. She comes at sales from the approach that you are there to help the customer and be a trusted partner of theirs, and by doing so, sales will be a natural byproduct.
She teaches how to build trust, prepare for an appointment, start your day off right by developing a routine for success, get great referrals, sell against stronger better known competition, stay positive, handle rejection and finish the sales all without selling your soul or sacrificing your integrity. Whether you are Naughty or Nice, you will love the Nice Girl approach to sales!
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5 of 5 people found the following review helpful:
5.0 out of 5 stars
Be Nice and Still Sell in Business, September 8, 2007
This review is from: Nice Girls DO Get The Sale: Relationship Building That Gets Results (Paperback)
Nice Girls Do Get The Sale: Relationship Building That Gets Results by Elinor Stutz, Sourcebook, Inc. 2006 (paperback)
The author of this book, Elinor Stutz, is the founder and CEO of "Smooth Sale," which provides business-to-business sales training and coaching. Stutz certainly has the expertise to write this book. Her credentials are based, in part, on her attention to detail and ability to determine the needs of both the saleswoman and her clients.
The book is organized into twenty-three chapters, and each chapter offers new and useful information. The author summarizes the key points in each chapter with "Nice Girl Sales Tips" in the form of a list. Using both story form and how-to, Stutz presents a thorough and useful guide to benefit any working woman.
In chapter 2, Stutz tells the story of the beginning of her sales career after spending fifteen years at home raising two children. With humor, she reveals how she entered sales: her husband announced that she had the personality of a salesperson. Stutz asked him, "Is that a compliment or an insult?" Stutz then explains to the reader what her perception of a sales person was, how that perception evolved, and how her personality fit the career. No matter our product or service, most of us have to sell it, thereby putting women in a sales career. At the very least, we have to sell ourselves via the job interview or book proposal. Stutz offers the reader the components of a positive perception of sales.
Chapter 3 encourages the reader to persevere. Stutz plowed through a chauvinistic and sexist "good ol' boys network" in her first sales job. She had no sales experience and was given no training. She quickly earned the nickname "The Bulldozer" by, well, working! The author is a great role model for determination, discipline, and the desire to succeed against all odds.
The main theme of the book is phrased in the sub-title. Selling is relationship building, which begins with establishing rapport with a client and/or prospect. Stutz indicates that women do not have to be pushy. According to Stutz, the salesperson must sell from the "prospect's view of the world." She has defined the "Nice Girl Philosophy," which includes integrity, respect, and kindness. Sales women solve problems for the clients and serve as consultants. Although Stutz states what she sees as differences between how men and women sell, she could easily prescribe the same sales techniques to both genders. However, women are fortunate that she wrote this book just for us!
Stutz offers information on how to use technological data-base contact management systems effectively, as well as how to network face-to-face or on-line. There is also a long list of resources available, an index, and a guide to her line of CDs, e-zine, and other services. As an author, artist, and real estate broker who gets to sell in some capacity everyday, I highly recommend Nice Girls Do Get The Sale.
Review by Lynn C. Tolson
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
Upbeat, positive and full of useful tips and information, December 1, 2006
This review is from: Nice Girls DO Get The Sale: Relationship Building That Gets Results (Paperback)
Thanks for your great book which I purchased at the networking dinner event a couple of weeks ago. I've been enjoying it and working my way through it with my highlighter!!
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