Niche Dominance: Creating Order Out of Your Digital Marketing Chaos [Paperback]

John S. Rizzo (Author), V. Michael Santoro (Author)

Book Description

Publication Date: March 19, 2012

Are you inundated with calls promising a Page One ranking? Has your business been stung by poor or inadequate results because you hired the wrong resources?

Niche Dominance was written to empower small and local businesses, as well as entrepreneurs, with a commanding online presence.

By reading Niche Dominance, you will discover:
• How to transform your website into a business asset to increase revenue
• Why claiming your free online real estate is essential to your success
• The secrets behind running a PPC campaign without losing your shirt
• Why you need a social media plan that goes beyond likes and comments
• How branding yourself as an authority can help your website’s search engine rankings
• How adding an inexpensive mobile solution can stop you from losing money today
• The critical questions to ask to confirm you are hiring the best digital marketing resources

With the Niche Dominance approach, you will create order out of your digital marketing chaos!

Editorial Reviews

Review

"A must read for business owners, entrepreneurs, and internet marketing consultants worldwide, Niche Dominance demystifies digital marketing for small businesses in a clear, easy-to-understand manner. Whether you're new to marketing online or simply want to improve your strategy, this book offers the ultimate structure for incorporating a highly effective internet marketing plan."

Ivan Misner, Ph.D., NY Times Bestselling Author and Founder of BNI(r)

"Niche Dominance is an easy read for business owners who want a clearer understanding of digital marketing services and a strategy for achieving online success. I recommend that you buy this book before your competitors do!"

-Dr. Joe Vitale, author of The Attractor Factor and The Key and featured in the movie The Secret

About the Author

V. Michael Santoro and John S. Rizzo are Managing Partners for Globe On-Demand, LLC, an Internet technology company that provides online technical and marketing solutions for small and local businesses.

V. Michael Santoro
V. Michael Santoro has over 10 years of experience with both search engine optimization and content marketing. Prior experience includes senior marketing positions in both the medical device and high tech industries. He has a Masters Degree from Central Connecticut State University and an undergraduate from the University of New Haven. Additionally, Mr. Santoro was an Adjunct Professor with the Computer Science Department of Western Connecticut State University. He is also an established nonfiction author, as well as an award winning fiction author.

John S. Rizzo
John S. Rizzo obtained his B.S. in Business Administration from the College of Charleston and then spent three years as a consultant for Amazon.com’s publishing group. Over the last six years, he has assisted small and local business owners with their digital marketing strategy and served in leadership positions for multiple Chamber of Commerce initiatives that impact small businesses.

Product Details

• Paperback: 146 pages
• Publisher: Globe On-Demand, LLC (March 19, 2012)
• Language: English
• ISBN-10: 0982692501
• ISBN-13: 978-0982692509
• Product Dimensions: 7.9 x 5.2 x 0.6 inches
• Shipping Weight: 7 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,140,649 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

5.0 out of 5 stars Very Informative reading January 9, 2013

By HB

Format:Kindle Edition|Amazon Verified Purchase

This book has been very informative along with helpful hints and ideas. I have found that this book has unseen values.

5.0 out of 5 stars A Must for Business Owners April 28, 2012

By LeighaBaer

Format:Paperback

Kudos to John and V. Michael, who have done a superb job of sharing marketing industry best practices for business owners who want to learn how to market their businesses. They have explained, in a step-by-step process, exactly what has to happen to successfully market a business using today's technology.

Further, and at least equally as important, they have empowered the small business owner by arming them with the information they need to know in order to avoid being taken to the cleaners by an unethical marketing firm who isn't qualified to provide the kinds of services they need. They've even included checklists and questions you should ask of any marketing agency you are considering doing business with. If you aren't going to do it yourself, knowing the right questions to ask a prospective agency can save the business owner countless hours of work and thousands of dollars!

They have really covered everything that a business owner needs to know including best website building practices, lead generation and customer loyalty, to reputation management.

I offer my full endorsement on the information in this guide and I don't often offer my endorsement to a competing agency's work. If you own a small business, you NEED to read this book!

Leigha Baer
President, e-EdgeMarketing

5.0 out of 5 stars Great Info April 6, 2012

By Alex

Format:Kindle Edition

This is a great book. It breaks down the information overload you get from the internet. The internet has alot of free information but this clears up all the chaos.