Customer Reviews

Niche and Grow Rich

5 star:		(8)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

This is a great entrepreneurial book: one that I wished I could have written on the value of having a niche for your business.

The authors go to great lengths to get the reader to understand the concept of a niche, then show you many ways to generate ideas for new businesses to satisfy their criteria of a good niche.

They contrast a niche versus a fad versus a trend and give you creativity techniques that work along side of analytical techniques. They also point out that a good niche is easily publicized and advertised.

To them, a niche is just not a small market. For example, a niche is not just serving a small community... a niche requires a commonality of needs among the customers. So, a niche would be selling to the boat owners in a small town, not selling general products to that small town. Thus, a niche has more easily identifiable customers.

The chapters include:

1 Niche: What's That?
2 Are You a Good Niche or a Bad Niche?
3 Finding a Good Niche
4 Where there's a trend, there's probably a niche
5 Taking Your Niche Online
6 Six Steps to evaluating a niche
7 Can you find a franchise niche
8 How to proect your business idea
9 Will you ever get noticed
10 Basic steps for opening a niche business
11 Go forth and niche

This should be REQUIRED READING FOR STARTUPS. I liked this book very much. It is very practical and useful.

John Dunbar
Sugar Land, TX

... I've discovered after reading five books that covered this topic for my book, SmartPartnering.

The authors' extensive experience in publishing, and in running niche-based businesses shows. Their writing is practical, conversational and - most importantly - specific (no fluff).

Niche and Grow Rich is helpful for both those fleeing corporate life and the seasoned business owners who are seeking higher profitability.

Every boomer looking for more independence, money and satisfaction with their work in this next chapter of their life should get this book to smooth their way: matching their interests and experience with the kind of market they will be adept at and happy to serve.

I've recommended this book from the platform at 48 conferences so far and have received only raving emails from those who bought it.
- Kare Anderson, author SmartPartnering, Walk Your Talk, Getting What You Want, Resolving Conflict Sooner, Beauty Inside Out, etc.(sayitbetter.com)

A niche business is one that serves a small geographic area or a small portion of a big market where the needs of the customers are more specific, more specialized. The main advantage of a niche business is the lack of direct competition.

I was first introduced to this concept reading J.J. Luna's books. One of J.J. Luna's own experiences of niche businesses is the alarm company he established in Canary Islands in 1960's. There was virtually no crime in Canary Islands until there was an increase in international trade and the seamen from foreign ships started breaking into jewelry shops and stealing the goods just before their ship left the harbor for high sees. In response to the new need, J.J. Luna ordered some alarm systems from the U.S., analyzed them and developed a system of his own. His company was the only company which can address a specific need.

This excellent book by Jennifer Basye Sander and Peter Sander is about the same concept of niche business. It starts with a section describing what niche is and goes on to other chapters about how to discover such a niche idea; how to evaluate if your idea is a good, feasible one. In order to better clarify the meaning of the concept, perhaps it is a good idea to give examples of niche businesses from the book.

One of them is the mother who had children with milk allergies. She experimented baking with different ingredients and ended up with a number of recipes which tasted excellent and children with such allergies could eat. When she discovered that there is an interest coming from other people with the same problem, she started a bakery specializing in allergy-safe products. She was, and continuous to be, the only one serving a small section of the public.

Another one is the gentleman who wanted to get back to his teenage hobby of riding a unicycle. He discovered that there was nobody around who sells unicycles and it was difficult even to get them through mail order, and there wasn't a large selection. He launched unicyle.com as a side business but in a short time, his business grew big enough to convince him to quit his job at IBM after 23 years. It turns out there was a good number of people who are interested in unicycles, who had the same problems as this gentlemen in finding them. He had discovered a niche market.

"Niche and Grow Rich" goes beyond just describing what a niche business is and how to discover one of your own and evaluating if your idea is a good one. In later chapters, it examines related topics about establishing your company, protecting your idea with trademark laws, considering going online, getting recognition, etc. Many enthusiastic would-be internet entepreneurs might find the "taking your niche online" chapter interesting. Generally, the book suggests caution and a resistance to the temptation to going online under the assumption that any new idea is sure to make a lot of money on the internet. In fact, it says that internet serves only as a brochure for many businesses and nothing more. In the case of unicycle.com it worked because the needs of unicyclist can't be efficiently served through traditional channels. There simply aren't enough riders for a small bicycle store owner to justify stocking more than one model, if they stock any at all.

Overall, this is an excellent book which I can wholeheartedly recommend to anybody.

I only gave this book 5 stars for those who are new to business and marketing. If you have no background in neither this would be a good general overview book. For those who are at least knowlegable of the subjects mentioned this book would not be a good read, it is very basic in content. It appears to be an updated edtion with of course the added chapter on "web marketing",this seems to be popular with authors these days with tring to get additional sales of there old outdated books. DO not read this book if you are already into business or have an understanding of the marketing process. I'm giving my copy away free, Anyone want it?

This book was mentioned in Black Enterprise (February or March 2006) magazine article featuring successful niche businesses. The book does not disappoint. You can find your niche and dominating it with this book.

The collaborative effort of Jennifer and Peter Sanders, (Niche) and Grow Rich: Practical Ways To Turn Your Ideas Into a Business is an upbeat, go-getter guide to commercial success through specialization. From learning how to use intellectual property protection; to keep one's idea from being stolen; to the essentials of a solid business plan; to making the most of the Internet to promote a new business, (Niche) and Grow Rich is an excellent, practical, advice-packed, "user friendly", and highly recommended guide -- especially for the novice entrepreneur.

The title confuses me a little. I keep thinking of Think and Grow Rich, or Speak and Grow Rich. I think the title would have been better if it had not included the word "niche." In fact, I kind of liked the tag line to the title better: Practical Ways to Turn Your Ideas into a Business.

I enjoyed reading this book which appears to have been written for novice entrepreneurs. My SCORE clients will probably get something out of it. It's practical, conversational, and very basic.

I think if you read this book as advising you to DIFFERENTIATE your business idea from your competition, then you will get a lot more out of it. Creating a true niche business is very difficult, and usually costly, to do. And anyone starting a new business has enough trouble trying to fit into an already established market rather than trying to invent a new one. My understanding of a niche is having your own market.

The material covered in this book can be very helpful to anyone who has to analyze their business idea and figure out a way to turn it into a profitable business. It won't act as a blue print to success, but it will be an educational read providing a general overview of what one should think about when trying to be successful as an entrepreneur.

The online Table of Contents for this book is very detailed. By giving it a quick look on Amazon you can see for yourself what is covered and determine whether the book will discuss things that might interest you in your research on how to start your business. I recommend it. 4 stars!

If you're just starting out in business and aren't sure whether your idea will truly take off - this is the book for you. The focus isn't just about "niche marketing", but rather how to expand on your existing business idea and potentially turn it into something profitable.

Much of the book is devoted to explaining exactly what a niche is and how to find out whether you have one, or you're just chasing trends or fads. Once you've got that down, the book covers a few of the ways you can capitalize on that niche and offers lots of niche success stories.

All in all, a great book for beginning entrepreneurs who are ready to take their business to the next level.

Sherice Jacob, Author
Get Niche Quick!: The Definitive Guide To Marketing Your Business On The Internet

Is eavesdropping really a way to increase your chances for lead generation success? As a child you were taught not to listen to other people's conversations. Or at least, not to get caught at it. For the professionals and service businesses that I teach to find new clients, I discovered that discreetly eavesdropping can be a profitable activity.Yes, it pays to listen to what clients want. An excellent book on the subject is "Niche and Grow Rich," by Jennifer Basye Sander and Peter Sander. According to the authors, good niche service businesses are easy to start and easy to defend from competitors. By finding a niche where you can build your own stronghold, you can attract and maintain clients who will pay top dollar for your services.
Before you can generate solid leads, you need to define, clearly and succinctly, your business. What kind of business are you? What do you do? For whom? What makes your services different from all the other providers out there? Be a sponge to find these answers.

what more can i say? this is simply an amazing book.