Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out [Paperback]

Lynda C. Falkenstein (Author)

Book Description

Publication Date: May 1996

The nation's leading "niche" expert reveals strategies and concepts to help businesses stand out in today's saturated marketplace in this innovative guide. Falkenstein outlines a simple nine-step process that shows the reader how to discover his or her businesses's strengths, identify customers' needs, target buyers with a blitz campaign, and sustain the niche to ensure customer loyalty.

Editorial Reviews

Amazon.com Review

In today's ultra-competitive commercial climate, the businesses that truly succeed are the businesses that really stand out. Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out, is author and consultant Dr. Lynda Falkenstein's blueprint for differentiating a product or service from the competition and then parlaying its unique position into long-term success. The practical nine-step guide includes plenty of actual examples along with numerous exercises and worksheets.

From Scientific American

About the Author:

Dr. Lynda C. Falkenstein learned about the importance of distinguishing yourself from everyone else by working with scores of organizations and individual entrepreneurs all seeking the same golden ring: success, profits, and happiness. Known as "The Consultant's Consultant," Dr. Falkenstein's business seminars have been presented coast to coast and attended by more than 50,000 people. She is the author of several other important publications, including Consulting for Fun and Profit, Don't Retire: Reformat!, and Starting Your Own Business. Her "Niche Doctor" and "Consulting to Professionals" columns have appeared in respected papers nationwide.

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Product Details

• Paperback: 304 pages
• Publisher: Harperbusiness (May 1996)
• Language: English
• ISBN-10: 0887308015
• ISBN-13: 978-0887308017
• Product Dimensions: 9.1 x 6.1 x 0.9 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.1 out of 5 stars  See all reviews (13 customer reviews)
• Amazon Best Sellers Rank: #1,079,828 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

15 of 20 people found the following review helpful:

1.0 out of 5 stars Please, do NOT buy this book., February 7, 2001

By 

Patrick Tuohey (Rockville, MD USA) - See all my reviews

This review is from: Nichecraft : Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out (Paperback)

If you're like me, you own a business and are trying to learn more to make yourself successful. Although I have found a few worthwhile books, "Nichecraft" is not one of them. By page 21 I had encountered so many spelling, grammatical, and punctuation errors, I had to turn to the front to see what publisher let this one get out. I was not surprised to learn that the book was published by the author herself. Even the cover has a spelling error.

If you can get past the poor writing, you will find it bereft of substance. The book reads like a 3AM infomercial: full of excitement, buzzwords, and promises but offering little help. The examples contain no real insight, the myriad steps are repetitious, contradictory, and are often so poorly written I cannot decipher them after three readings. Several of the graphics only serve to further confuse the text.

We are all looking for books that can help us make sense of marketing. This is not one of them. I beg you to spare yourself this waste of time. I rate this book 1 Star because it is the lowest rating available.

3 of 3 people found the following review helpful:

5.0 out of 5 stars A+, April 13, 1997

By A Customer

This review is from: Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out (Paperback)

Most books of the past few years have discussed the importance of the
internet in marketing, and every single one I've read was outdated by the time
it saw print. Falkenstein wisely avoided this trap by simply sticking to the
subject most businesses are weakest in: marketing and focusing. Complete with
case studies, worksheets, and exercises - it would be sad to see this book
simply become the text of a few college professors around the country. I'd like
to see a dog-eared copy at the bedside of every single one of you who have been
asking me for success tips since 1969. -Editor, Electronic Money Tre

5 of 6 people found the following review helpful:

2.0 out of 5 stars Smug rather than supportive, June 8, 2003

By A Customer

This review is from: Nichecraft : Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out (Paperback)

There are way too many negative examples in this book - case studies of what stupid or weak-willed people did wrong, in the author's opinion. She does have a lot of insight into how to build a niche, but she delivers her knowledge with a sharp-edged know-it-all attitude that I could not take after a while. Despite being a marketing consultant who wanted to recommend this book to clients, I could not finish reading the book, I found it so offensive in tone.