Nick Dumitru was born in Transylvania which is a region of Romania. His early childhood was spent under communist rule which gave him an interesting perspective on life and social influence. He emigrated to Toronto, Canada at the age of 8. He spent 2 years in Japan and 8 months in London, England before returning to Toronto and founding Think Basis Inc., a plastic surgery marketing company. His travels have given him a unique global perspective on marketing and the meaning of customer service.
His "tell it like it is" attitude translates to his writings and is valued by his clients and close associates for delivering raw opinion untainted by politics or hyperbole.