DESCRIPTION
The product is actually a mostly-sugar syrup with black specks of ground vanilla beans. I expected a more intensely "vanilla" product than "extract", but the "paste" is actually less intense.
EQUIVALENCES
According to the label: "1 Tbs. vanilla paste = 1 Tbs. vanilla extract = 1 vanilla bean". In reality, my guess is that the paste is about half the strength of "extract". Caveat, the alchohol in vanilla extract is probably a substantial portion of the vanilla-ish flavor in "extract".
USING
Like any syrup, it is slow to mix with cold ingredients or in cold water. It generally requires warming or vigourous mixing to mix uniformly.
COMPARISON TO "EXTRACT"
> "Extract" is vanilla flavor in alchohol. "Paste" is ground vanilla in sugar syrup. In my limited experience, "extract" is more intensely "vanilla" but the alcohol flavor interferes with use in uncooked (or lightly cooked) desserts--for example, in home-made ice-cream, or in a glass of vanilla-milk, or pudding.
Example: I make a faux-chocolate pudding with a tropical fruit called "black sapote", milk, Knox Gelatin
Knox Original Gelatin (32-Count Envelopes), Unflavored, 8-Ounce Boxes (Pack of 2), sugar, and vanilla. Vanilla paste or powder works well for this purpose, but it takes alot of paste---about 1 1/2 "heaping" teaspoon per cup of pudding.
> The "paste" has the advantage of not evaporating (which can happen to extract kept for a year or two).
COMPARISON TO "POWDER"
> "Powder" is simply ground vanilla; "paste" without the sugar.
Bakto Flavors Ground Vanilla Beans , Pack of 3-1.1 OZ. In my opinion the powder is perhaps twice as intense as paste, but is comparably more expensive
> "Powder" is easier to mix than "paste".
> The lack of sugar makes it possible to make sugar-free desserts.
> Like "paste", the powder cannot evaporate.
> Some folks may find the brown specks objectionable in some desserts (but that applies to the "paste" as well).
RECOMMENDATION
Use "extract" for deserts which will be substantially cooked (enough to drive the alchohol off). Use "paste" or "powder" for uncooked (or lightly cooked) deserts.
SUGGESTION
Puddling-like gelatin deserts made with milk (or real 1/2 & 1/2), gelatin, and vanilla can be lower calorie (particularly with stevia) and more nutritious than egg and starch based puddings.
Kal Pure Stevia Extract Powder -- 3.5 oz. Vanilla is the base to which you add other flavors, just as you start with white paint and add tints to make colored paint. The basic recipe is one pint milk, one packet on Knox gelatin, 1 teaspoon of vanilla powder, and sweetener to taste. Then add flavorings if desired, such as mint or lemon zest.