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Nike+ FuelBand First Generation

by Nike
| 26 answered questions

Price: $70.98 - $589.00
Sale: Lower price available on select options
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  • Measures your everyday activity and turns it into NikeFuel, a universal metric of activity
  • Tracks calories burned, steps taken and tells time
  • Displays your progress in real time
  • Keeps you motivated through daily goals and achievements

Frequently Bought Together

Nike+ FuelBand First Generation + Fitbit Flex Wireless Activity + Sleep Wristband, Black
Price for both: $240.76

These items are shipped from and sold by different sellers.

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Product Description

From the Manufacturer

Nike+ FuelBand Tagline

How It Works

What it Tracks

Through a sports-tested accelerometer, Nike+ FuelBand tracks your daily activity including running, walking, basketball, dancing and dozens of everyday activities. It tracks each step taken and calorie burned. It also tells the time of day.



See Your Progress

Visualize your daily activity to see when you're most active - and when you're not. Nike+ helps you understand your activity patterns to help you do more.




Tell the World

Share your activity and achievements through Facebook, Twitter and Path.




Get the Software

If you already have a Nike+ FuelBand, get started by downloading the Nike+ Connect software. This software allows your Nike+ FuelBand and computer to communicate with each other. It also lets you customize your Nike+ FuelBand settings.

Set a Goal

Decide how active you want to be by setting a daily NikeFuel goal. The band's LED display lights up from red to green showing your progress throughout the day.




Stay Motivated

Receive achievements and rewards as you do more. Get on a streak, exceed your goal, and hit milestones along the way.




Go Mobile

Get the free Nike+ FuelBand mobile app to sync wirelessly, watch your progress and get extra motivation on the go. With the app you can compete with yourself or share results with your friends.




Find The Right Fit

The Nike+ FuelBand comes in three sizes, Small, Medium/Large and Extra Large. Please use the fit guide linked in the images at the top of the page to find the right size for you.

Technical Details

  • Available in three sizes: Small, Medium/Large and Extra Large
  • Includes two easy-to-insert links for a fine-tuned fit
  • USB charging cable and sizing tool included
  • Ambient light sensor detects environmental light levels and adjusts accordingly
  • Bluetooth pairing to smartphones for use with the Nike+ FuelBand app for iOS5
  • Water-resistant

Product Details

  • Item Weight: 7.2 ounces
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • ASIN: B00JTS1LK2
  • Item model number: WM0105-008-Parent
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (269 customer reviews)
  • Amazon Best Sellers Rank: #23,593 in Sports & Outdoors (See Top 100 in Sports & Outdoors)
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Customer Questions & Answers

Customer Reviews

3.3 out of 5 stars
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Most Helpful Customer Reviews

170 of 185 people found the following review helpful By Lindstrom Morten on May 26, 2013
Color Name: BlackSize Name: Medium/Large Verified Purchase
Be careful about the sizing... I find the sizing info from Nike to not be too good, and I ended up getting a model to small

Use these guidelines instead:

The majority of women should purchase a Small FuelBand. Women who are 5'8" to 6'1" and weigh 165-230 pounds should purchase a Medium/Large.

Most men should purchase a Medium/Large FuelBand. Men who are 6'4" or taller and weigh 240 pounds or more should purchase an Extra Large.
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73 of 80 people found the following review helpful By Victor on July 10, 2013
Color Name: BlackSize Name: Medium/Large Verified Purchase
Loved it until it stopped working. I was using it everyday for 5 months. Reading the reviews, it seems that it breaks too much.
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125 of 143 people found the following review helpful By Brett Losey on June 3, 2013
Color Name: BlackSize Name: Medium/Large
Electronics would be great if they worked properly. Freezes and needs to be replaced often. Screws rust and are not made of stainless steel. Seriously, for this amount of money I thought they would pay the extra $0.005 for better screws.
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142 of 174 people found the following review helpful By Andrew Hirata on May 3, 2014
The headline explains it all. Don't buy! They've laid off most of the ppl that work on fuel bands but have kept a few to update the firmware enough for a little while longer. Nike and Apple has always had a strong relationship, w/ Tim Cook also serving on the board of directors of Nike. I'd recommend waiting for the iWatch as I expect there will be many fitness elements within the iWatch. But hey to each his own.
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58 of 69 people found the following review helpful By M. Haapala on December 5, 2013
Color Name: BlackSize Name: Small
It was great for a year. I really enjoyed that it tracked my steps and calories- I could care less about "Nike Fuel" points, but it was nice to know when I was hitting my 10,000 steps. Then, as if by clock work, the display button on my unit broke about 5 days out of warranty. Nike customer service would not replace or do anything to make me feel better about the situation. I've always loved Nike products and apparel and never had a problem with anything but this. Since Nike handled the situation so poorly, I won't be purchasing their products anymore.
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30 of 34 people found the following review helpful By T. Kelly on May 3, 2014
great idea and styling.
poor craftsmanship.
mine quit working after 2 months and the replacement quit after 3 weeks.
Like another reviewer said. If they had just spent maybe 1 or 2 peenies more, most of the issues with this would have been fixed.
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36 of 42 people found the following review helpful By C Goodyear on April 16, 2014
Color Name: BlackSize Name: Medium/Large
Orginally purchased this band at an Apple store a lttle over a year ago. I had issues turning on the band display after 5 months. Apple replaced it immediatle with no questions asked. Five month later the replacement watch had the same problem. Apple replace it again. Two months later the replacement, replacement had the same problem. Returned it to Apple this time they told me take it back to Nike and get it replaced. I have given up on this watch and did not return it. I still use it, but I turn on the display with a paper clip. Don't waste you time on this band until they improved the rubber display press button.
Never again!
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46 of 55 people found the following review helpful By Catherine Hargraves on November 29, 2013
Color Name: BlackSize Name: Small Verified Purchase
This was a birthday gift for my daughter. I purchased it in June, wrapped it and gave it to her to open on her birthday, August 5th. It just stopped working. It's too late to return it for a replacement. What a waste of money!
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