This work examines the roles that American businesses and photojournalists played in the early overseas marketing of the Japanese-built Nikon camera and its Nikkor optics between 1946 and 1951. Particular attention is paid to the San Francisco-based Overseas Finance and Trading Company, which was the major U.S. importer of Nikon products between 1949 and 1953. The work also details the roles of Overseas Finance leaders Hans Liholm and Adolph Gasser in providing marketing and technical guidance to Nikon in the company's formative years.
Michael Wescott Loder, born in Pennsylvania, has hiked, climbed and caved his way across the United States, been an Air Force officer, photographer, park naturalist--and an academic librarian for more than 30 years. "Wes" has worked in eight different states, but is now retired and lives next to the family farm in a passive-solar, off-grid house he designed himself. There he gardens, writes, plays the Highland Bagpipe and watches his grandchildren grow.
Wes wrote his first childrens' story when he was seventeen, and over the last quarter century has completed 19 other stories. He published his first YA novel, "The Golden Horn," in 2007 and "The Nikon Camera in America, 1946-1953" in 2008. "Beetle: The Biography of a Virtual Girl" is his first venture into ebooks.
