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  • Nikon 1 J1 10.1 MP HD Digital Camera System with 10-30mm VR 1 NIKKOR Lens, 8 GB SD Card, and Case (White)
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Nikon 1 J1 10.1 MP HD Digital Camera System with 10-30mm VR 1 NIKKOR Lens, 8 GB SD Card, and Case (White)

by Nikon
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List Price: $749.95
Price: $338.99 & FREE Shipping. Details
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Only 1 left in stock.
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10-30mm lens Bundle
  • Bundle Kit Includes: 10-30mm VR 1 NIKKOR Lens, 8 GB SD Card, and Camera Case
  • A revolutionary new imaging system from Nikon, harmoniously designed from the ground up
  • The Nikon J1 is faster than you are with the world's fastest autofocus among cameras with AF
  • Bring your images to life with Nikon's new Motion Snapshot
  • Command your creativity with the simultaneous capture of still and Full HD video
  • The Nikon J1 does the thinking for you with Nikon's new Smart Photo Selector
8 new from $299.97 5 used from $249.95 1 refurbished from $249.94

Frequently Bought Together

Nikon 1 J1 10.1 MP HD Digital Camera System with 10-30mm VR 1 NIKKOR Lens, 8 GB SD Card, and Case (White) + 40.5mm Filter Kit For Nikon 1 J1, Nikon 1 V1, Nikon 1 J2, Nikon 1 J4, Nikon 1 S2 Mirrorless Digital Camera(That Use 10-30mm, 30-110mm, 10mm Lenses) Includes 40.5mm Multi-Coated 3 PC Filter Kit (UV, CPL, FLD) + LensPen Cleaning Kit + Lens Cap Keeper ++ + Nikon LC-N40.5 Black Front Lens Cap NKD3608
Price for all three: $360.00

Buy the selected items together

Special Offers and Product Promotions

Color: White | Style: 10-30mm lens Bundle

Technical Details

Color: White | Style: 10-30mm lens Bundle
  • Brand Name: Nikon
  • Model: 13145
  • Optical Sensor Resolution: 10.1 MP
  • Optical Sensor Technology: CMOS
  • Optical zoom: 3 x
  See more technical details

Nikon 1 Review by

Read the full Nikon 1 Review at
Just Posted: Our review of the Nikon 1 V1 and the simpler J1. Nikon's first foray into the mirrorless market has produced two point-and-shoot targeted small-sensor cameras, the V1 and the J1. The more expensive V1 offers an electronic viewfinder and higher-resolution screen, while the smaller J1 features built-in flash and significantly lower price tag. Nikon's decision to use a small, 10MP sensor (with the speed benefits that can bring) caused vigorous debate when the cameras were first announced but this hasn't stopped the company's vast marketing effort persuading a lot of people to buy them. So, after painstaking investigation, we ask: 'are the Nikon 1 cameras any good?'

Read the full review at

Product Details

Color: White | Style: 10-30mm lens Bundle
  • Product Dimensions: 1.2 x 2.4 x 4.2 inches ; 8 ounces
  • Shipping Weight: 7.4 pounds (View shipping rates and policies)
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • ASIN: B007KD7IBE
  • Item model number: 13145
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (263 customer reviews)
  • Amazon Best Sellers Rank: #5,150 in Camera & Photo (See Top 100 in Camera & Photo)
  • Date first available at April 19, 2012

Product Description

Color: White | Style: 10-30mm lens Bundle

From the Manufacturer

For your very mobile lifestyle comes a completely new imaging system with freedom to create and express as never before. Highly compact and portable, the Nikon 1 J1 goes everywhere you go. Moments from your amazing world are captured using a highly responsive autofocus and super fast shooting speed. In one touch you can work in Full HD (1080p) movie record mode. A camera so versatile you can even snap photos while recording movies. Unleash your creativity with Nikon 1—offering a balance of high performance, advanced features, portability and a newly designed interchangeable lens system. Infuse your world with photos from every moment and connect as never before.

Innovation in technology and design

Revolutionary new Nikon 1 system breaks visual barriers

Innovation in technology and design

Today, all it takes is a single imaging device to capture and share every moment of an incredible and connected life. Nikon brings an evolution in imaging technology, starting with a newly developed Nikon CX-format super high-speed AF CMOS sensor that powers every capture. Ensure image precision through the new, compact interchangeable lens system featuring image stabilization (VR) and superior fast and quiet autofocus motors built on the NIKKOR heritage of optical excellence.

Fast Autofocus

Focus that’s as fast as you

Capture all the action

Not a moment is missed with a camera that keeps up with you! Always on the go, you know moments worth sharing can happen all the time. Don’t let your creativity be hindered by slow focus speed; Nikon 1 J1 delivers an amazing 10fps speed in autofocus mode. Grab every turn of the swimmer as he leaps from the high dive and glides into the water below. Even fast moving action like this is rendered with amazing clarity—thanks to an incredible 73 point AF array continuously working to ensure everything is sharp and clear.

Motion Snapshot brings photos to life

For moments that deserve more

Motion Snapshot brings photos to life

Certain snapshots from life evoke emotions that just cannot be retold with merely a photograph. Remember the feelings you had while watching a wave crash to the shore or fireworks exploding overhead? Make those moments come alive in a single click using Motion Snapshot. Reveal the essence that can’t be captured in a single photo.

Simultaneously capture Full HD (1080p) movies and photos

Share a richer experience

Simultaneously capture Full HD (1080p) movies and photos

There will be moments when you’re recording a great movie and an opportunity to grab an amazing photo comes along. Capture both at the same time! Start your movie recording with a touch of a button. See that great still? Hit the shutter even during record mode. Autofocus keeps everything sharp, working double duty to simultaneously capture both movies and photos. Infuse even more personality into multimedia creations by adding slow motion. For times when photos alone are not enough, family and friends will appreciate your expressions brought to life.

Smart Photo Selector

Get the best of what’s seen

Let the camera do the work with Smart Photo Selector

For all the times you wished your camera could capture those great spontaneous moments while they unfolded in front of you, there is Nikon 1. Have too many blurry or poorly lit photos? Or how many photos do you have where someone’s eyes were shut? With a single touch using Smart Photo Selector there are no more imperfect photos. Get the best of what you see. Engage in the moment while you let the camera do the work for you.

1 NIKKOR Lenses

Creativity expanded with 1 NIKKOR Lenses

Compact, light, high performance optics

Expand creativity and select from a range of lens options, including one designed specifically for movie filming. Engineered for fast and easy swap-out, stay photo-ready all the time. Compactness brings portability, whether using the single focal length 10mm or the 30-110mm telephoto. 1 NIKKOR lenses feature vibration reduction (VR) to keep photos sharp, extending a heritage of precision symbolized by durability, superior image quality and optical excellence.

EXPEED 3 processor

EXPEED 3 marks the culmination of years of dedication to advancing digital imaging technologies. At the heart of Nikon 1 is EXPEED 3, with dual image processors, to deliver outstanding system performance, high-speed processing, state-of-the-art phase detection autofocus and the fastest data transfer rates. Witness outstanding image quality, tone reproduction and advanced autofocus at unprecedented speeds.

Low light

An advanced, innovative Nikon super high-speed AF CMOS imaging sensor, wide ISO range and option to select the best lens for the job give you even more control over the light. Produce amazing photos in all those moody environments. Tap only ambient light and open the most artistic doors to photographing on the dance floor, nabbing dramatic sunsets and candlelit moments.

LCD monitor

Check your creativity: frame and share your creations on the large and sharp three-inch LCD color display. An ultra-high resolution screen featuring 460k-dots shows every detail to precision. An anti-glare coating renders easy viewing of photos and HD movies, even outdoors.

Intuitive simplicity

Easy access to advanced features are hallmarks of the Nikon 1 system. From the ultra intuitive command and features buttons, easy-to-understand menu and fast mount lens, you’ll be expressing your thoughts and visions as never before. Even advanced features for photos and movies can be created with one-click ease.

Product Description

Personalize every shot using its interchangeable lens and an array of convenient, adjustable camera settings so you can get the life of the subject in smooth, efficient operation. You can view your work visibly on the Nikon 1 J1 Digital Camera's 3.0 TFT-LCD screen that has a brightness adjustment, then save them in an SD, SDHC, or SDXC media. You can also let others indulge at your captivating creation at the same time when you integrate the Nikon 1 J1 Digital Camera via USB or HDMI interface to a larger monitor.

Customer Questions & Answers

Customer Reviews

I use this one when I travel. Pictures are high quality. It is a little heavier than I would like but I love the picture quality. Read more ›
Having purchased the Nikon 1 J1, I don't use the other cameras that much. I love the compact size of the Nikon 1 J1 and the quality is outstanding. I recently started… Read more ›
I can get at more user controls and will start teaching her that. The image quality is great. I would buy a Sony APC Alpha 6000 or Alpha $5000 if this was its original price. Read more ›
Best camera I have ever bought. Pictures are awesome and the video even better than my video recorder hd!!! Read more ›
I'm no pro, however it suits my needs and I love it! The motion picture shots are excellent! Read more ›
The compactness of this camera is great, and the quality of the images is fantastic, so it really is an excellen buy! Read more ›
Simple design. Features/functionality is ideal for people who is on the go. Point & shoot picture since the camera itself adopts to the subject & background being pictured. Read more ›
My bundle came with an extra lens but I don't anticipate i will…The features are easy to understand and I've enjoyed trying all the various options!This is an awesome buy. Read more ›
The Nikon J1 sometimes takes good-enough pictures, but the cheap, flimsy external wheels are knocked off settings every time you take the camera out…Re-setting is NOT easy. Read more ›
Small camera, but very powerful. Has many features that are easy to find and use. Would recommend this camera to others. Read more ›
I have had it for almost a month, and I look for reasons to take photos. It is not as simple as a point and shoot, but once you learn about the settings, it is simple. To… Read more ›
The camera works very well on 'auto' setting but I have taught myself how to play with the aperture and shutter speed settings, which is very easy and fun to do once you… Read more ›
I also purchased the 10mm pancake lens also. The video is also outstanding I was amazed at the quality! Also like the fact that you can take pictures while recording… Read more ›
Nice camera. The video is also good and easy to use. Read more ›
This camera shoots excellent pictures and the video is outstanding. It has many of the features of more professional cameras, but won't break your wallet. Read more ›
The slow motion video is great, the continuous photo mode is great for capturing life's fastest moments. Small and compact yet still allows for bigger lenses and accessories Read more ›
Video quality is amazing, however photo quality is so-so. Sometimes it will really nail it and get a good picture, but more often than not you get a picture that isn't… Read more ›
The video mode is great. You can record 30 minute clips, then you'll have to press the record button again. Read more ›
the 10mm lens is perfect for low light conditions. The slow motion funtion is nice but you'll need a good source of light otherwise is going to look blurry. Read more ›
The camera is easy to use and the pictures are sharp and clear. The telephoto lens is perfect long range shots during vacation etc. Read more ›
I've really enjoyed my results, and have much more to learn. Adding another lens has been fun, and I'm having a great time with it. Read more ›
The lens are easy to change and really shoot a clear picture. I still get a little noise in my photos but with time I will learn the techniques to over come this. Read more ›
It is small with great capabilities. Lenses are great! The 10-30 zoom is very flexible. Read more ›
Great picture quality otherwise. The 30mm lens does a great job with close ups and standard photos. Read more ›
I love this camera easy to use and takes good pics for someone like me who doesn't do it often Read more ›
I LOVE this camera. Easy to use, great quality for point & shoot. Only thing is you should buy a zoom lens. Read more ›
Takes great pictures (equivalent to my canon rebel xt 350D) maybe even a little better…Easy to use for me, navigation was a breeze...some pretty cool DSLR type functions. Read more ›
Its greater than any other camera that I've had since this is my first photography camera. I love all of the features and its so easy to use. I have to learn more about its… Read more ›
So far this product was very easy to use. A little on the heavy side but takes beautiful pictures. Read more ›
I love my camera the quality of the pictures turn out so good! The camera is easy to use! I definitely recommend this product! Read more ›
I selected "shutter priority" mode, bumped up the shutter speed and received clearly focused action shots. 10 frames per second with autofocus works wonderfully. Rec… Read more ›
nikon 1 j1 really really good. The focus is really nice and not so heavy. I bough the nikon 1 j1 10-30mm bundle with memory card and the bag. Read more ›
What I found is that in bright light, the auto-focus is almost great. It does have one big problem, and that is that it loves to focus on backgrounds. Read more ›
The built in intelligence of automatic subject detection and focus are as good or bad as any other camera. Because, you have a human mind and the camera has an electronic… Read more ›
As for the autofocus, it is as fast as advertised. My only issue with the autofocus was while shooting video, and I am not done experimenting with the different custom… Read more ›
* The autofocus system is fantastic, especially in good light. I've been particularly impressed at the ability of the J1 to track a subject around the frame. Read more ›
It's small and portable but still has amazing quality and a fast shutter speed. Not to mention the color is gorgeous. Read more ›
On time and no complaints this was a gift an they love the camera and the color res was a great hit! Read more ›
Owning a number of digital cameras both SLR and compact, this is one of the best as far as picture quality. The low-light color reproduction is especially good. I shot a… Read more ›
I shot in low light and bright light. Blacks are nice dark black, no grey tones and colors were vivid in bright light. In shadow areas of natural light some pics did seem a… Read more ›
A decent compromise between the dSLR and the point and shoot, and I get video. The color is superb. The auto focus has NO problems. Read more ›
It is light and works very well. The shutter response is quick, color is real and fresh. Read more ›
At some point, I can easily see handing this off to my son in a few years so he can study photography techniques, as it has so many…THEN I will nab that J4 at a good price. Read more ›
Yes - do not expect this to be a full frame DSLR - it does not…The price is now a great value and most of the early reviews were influenced by the initial high price tag. Read more ›
I work outside the USA…I wanted to get some better shots compared to what my point and shoot gives me so I picked this up as it looked like a decent camera at a good price. Read more ›
I received my purchase in the time frame they promised. The product was flawless and I felt like I got a great price. Read more ›
-J1's 1" sensor reflects better pictures than 1/1.7" enthusiastic…-$320 is a very good price for a mirrorless camera with two lenses, even so it has just a 1" sensor. Read more ›
I bought this on Black Friday, so it was really a good & affordable price, it is a beautiful camera, I love it! Read more ›
Its small size is its great virtue, especially when traveling under circumstances where schlepping a 30 lb bag of camera bodies, lenses and other paraphernalia would be… Read more ›
the pictures are great the size is perfect the price was right Read more ›
At $200 it's a good camera, but it won't replace your full size DSLR. It's too big to be 'pocket-sized' and the low light performance isn't all that stellar. Read more ›
You can maneuver through the various settings and options using a spin wheel…The picture quality is great and the camera is just the perfect size for taking on trips. T… Read more ›
Awesome camera takes amazing pictures - very crisp and clear. Would recommend buying this camera if you're in the market for a great size and awesome quality. Read more ›
It isn't equal to my full size Nikon dSLRs (and certainly doesn't replace one) - but it does a very decent job and is a good small camera to cart around when I don't want… Read more ›
I love the pink color. Only problem was it is not easy to carry in your hand as they showed on the clip. Need a bag to carry around Read more ›
I also own a Nikon D300 with many lenses and…The Lumix is lighter and more compact than the N1 J1, but the N1 J1 is sufficiently compact to carry in most situations. Read more ›
Its a versatile camera which can be used for the more advanced photographer…Its easy to use and compact enough to carry for everyday trips; quality of images is wonderful. Read more ›
I really love it, small and easy to carry. and the quality of the picture is good enough for me. Read more ›
This camera, Nikon 1 J1 is a great little camera. It takes great pictures and is very easy to carry around in my purse. I would recommend it to anyone who asks. Read more ›
The Nikon 1 J1 camera has…I bought it so that I have a small camera that is easy to carry around if I do not want to drag along my bigger Nikon single lens reflex camera. Read more ›
I had just received the packet and it was the colour that i like it and all the detail is good for me. Thank you amazon. Read more ›
Pro:Camera is small & compact, lenses are small, quick focusing, heavy duty built, sharp detail pics when right on, Image Stabalizing is great. LCD is good & detailed. Read more ›
Pro:Camera is small & compact, lenses are small, quick focusing, heavy duty built, sharp detail pics when right on, Image Stabalizing is great. LCD is good & detailed. Cons… Read more ›
I originally bought the camera as a light, high quality still camera but I've discovered that it also takes great Hi-Def video. Very crisp and detailed video looks great. Ve… Read more ›
I don't know much about mirrorless, other than the light isn't reflected through a mirror and goes straight to forming the…The color is really rich and details crisp. D… Read more ›
Pro:Camera is small & compact, lenses are small, quick focusing, heavy duty built, sharp detail pics when right on, Image Stabalizing is great. LCD is good & detailed. Cons… Read more ›
Great little camera, incredible LCD display. Bought it as a replacement for my older digital Rebel, and photo quality exceeds my old camera. Read more ›
Focusing, audio and overall speed is better with Nikon j1. Nex-5n has a very useful titable touch screen, which can be used to change focus points during video recording. Read more ›
Best thing about J1 it has great 3" fluid LCD screen. It gives a snap-shot(just a glimpse) of picture taken after each shot. Read more ›
- medium size - bright lens and LCD - good low light performance Read more ›

Most Helpful Customer Reviews

826 of 853 people found the following review helpful By J. Wischkaemper on October 27, 2011
Style Name: 10-30mm lensColor Name: Black Verified Purchase
There's been a lot of talk about Nikon's new 1 Series cameras, and a lot of disappointment over the CX sensor size, and the perceived lack of quality compared to Sony's larger APS-C NEX cameras. Many enthusiasts have been understandably frustrated by this move, wanting the best of all worlds - D3 quality in a point and shoot body. The J1 doesn't quite hit that mark, but if you understand what you're buying and play to the camera's strengths, it's a great piece of gear for the beginner, enthusiast, and the pro alike.

For clarification, I am primarily evaluating the J1 for its use *as a camera* - I won't touch much on the video or motion snapshot modes.

The Good:

* As a part-time professional, I bought this camera primarily because of its size, and the ability (hopefully) to use my collection of F-mount lenses in the future. In this respect, the J1 is fantastic. My first mirrorless purchase was a Sony NEX-3, and I was overall very happy with it, but the size of the lens still made carrying it around a real chore. Unfortunately, this really comes down to physics - there are physical constraints on how small you can design a lens with a 55mm focal length (concretely, it can't really be much less than 55mm in length). Fundamentally, this is where the CX format helps the J1 significantly. Due to its smaller sensor size, it is possible to construct equivalent lenses which are significantly smaller and lighter than for the APS-C format. The promise of being able to use standard-range high-quality zoom lenses (think a 17-55 f2.8, for instance) as mid-range telephotos is certainly intriguing.
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252 of 268 people found the following review helpful By Albie on October 30, 2011
Style Name: 10-30mm lensColor Name: Black Verified Purchase
I initially preordered the V1, most of the lens, and the flash. I realized I was getting a Nikon 1 camera so that I don't have to carry so much camera equipment. I cancelled the V1, and I purchased the J1 black instead. I am glad I did.

I think for most people the J1 and 10 - 30 mm kit is the best choice. The 10mm pancake lens is nice if you want to do a lot of shooting in low light, but you can't zoom. Most of you are used to zooming, and when you can't get closer with your feet because of some barrier, you won't be happy. Many are posting that the 30 - 100 mm lens is very good too. I would have gotten that one for my J1, but I have Nikon lens for my Nikon dSLR D5100. I plan on buying the adapter so I can use my current dSLR Nikon lenses on the J1 for fun.

The J1 is a great little camera, but you do need to read parts of the manual. If you are someone who likes to capture the moment, this camera is very good in bright light. The colors (white balance) is very good, and in bright light the camera will focus more quickly than most cameras out there. This is great camera for someone (example, my wife) who likes to just shoot and not worry too much about all the photographic technical mumbo jumbo.

The Nikon 1 cameras are very good in both pictures and video. I think there is one other mirrorless brand that does video as good as the Nikon 1 cameras. When I use my D5100 Nikon dSLR for video, I just have to accept the fact that there will be enough moments where the D5100 is trying to find focus, and so the video will have many small instances of a blurry picture. For most of us, the video of the Nikon 1 J1 will be very good for our family and social events. The Nikon 1 J1 has better auto focus video than any dSLRs out there.
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146 of 175 people found the following review helpful By Kentucky Rose on November 12, 2011
Style Name: 10-30mm and 30-110mm lensesColor Name: Silver
I've had my new Nikon J1 with 10-30mm lens for one week and have taken about a 1000 test shots with it. A decent compromise between the dSLR and the point and shoot, and I get video. The color is superb. The auto focus has NO problems. The image review has been very accurate. If the images did not get enough light then they were darker on the review screen and I re-shot them. There is some amount of vignetting at the corners, especially at each end of the zoom range. At f/9.0 everything is very nice and clear. I believe there is some distortion at the 10mm end, but perhaps the 10mm /2.8 lens will not have this problem. I also purchased the 30mm-110mm lens and have been very happy with the quality of the pictures. Like any new camera there is an adjustment period and learning how to shoot it. I have learned to shoot in A-mode outdoors and S-mode indoors to get the type of images I want. I wanted something light than my Sony A700 that still took good pictures, especially macro work, and this lens delivers for that. For landscapes, the jury is still out on that one due to possible distortion issues. I don't normally shot in RAW mode, so adjusting the images in Photoshop has not been a problem. Video seems to work nicely. I was strongly considering buying the Sony Nex-5N, especially since I could use my A-mount lens on it, but decided against it because it requires a separate microphone for sound and has no attached flash. This made the camera less easy for capturing in the moment photo shots and video and more gear to carry around. Purchased the White body and lens and loving it. Glad I bought it? After getting familiar with it - YES.

Update: After using the camera a little longer I would say one disadvantage is the shadow cast by the lens when using the flash up close.
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