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Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses Hardcover – January 8, 2013


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Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses + The Comeback: How Innovation Will Restore the American Dream
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Editorial Reviews

Review

“Gary Shapiro’s ‘ninja’ approach to business success is exactly what the American spirit is all about-impatient, bold, and agile. It’s what propels the most innovative companies, keeping us around for the long haul, as we continue to transform and make meaningful progress in the world.” (URSULA BURNS, Chairman and CEO of Xerox Corporation)

Ninja Innovation is a must read for anyone who wants to understand the secrets to successful entrepreneurship in a world of rapid innovation. Pandora is popular because we are agile, and have always remained intensely focused on what’s best for listeners, and artists.” (TIM WESTERGREN, Co-Founder of Pandora radio)

“With Ninja Innovation, Gary Shapiro has boiled down the mystery of business success to its foundational precepts: Risk, passion, failure, and, above all, innovation. Having spent 30 years at the Consumer Electronics Association, Gary knows what it takes to create a successful business and change the world.” (NOEL LEE, Founder and CEO, Monster Cable Products, Inc.)

“Top-notch. … Shapiro argues that companies should demonstrate the same agility, laser-like focus, and strength as ninjas.” (Publishers Weekly)

About the Author

Gary Shapiro is the president and CEO of the Consumer Electronics Association (CEA®), the U.S. trade association that represents more than two thousand consumer electronics companies, and owns and produces the annual International CES, the most important innovation-oriented trade show in the world. As head of the CEA® for more than three decades, he has effectively ushered the consumer electronics industry through major periods of technological upheaval and transformation.

Shapiro is the New York Times bestselling author of The Comeback: How Innovation Will Restore the American Dream. A regular columnist for the Huffington Post, Forbes, and the Daily Caller, he has been featured in the Wall Street Journal, the New York Times, and the Washington Post. He also appears regularly on Fox News, CNN, CNBC, and C-SPAN.

He is a graduate of Georgetown University Law Center. He splits his time between Detroit and Washington, D.C., and is married to Dr. Susan Malinowski.

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Product Details

  • Hardcover: 256 pages
  • Publisher: William Morrow; 1 edition (January 8, 2013)
  • Language: English
  • ISBN-10: 0062242326
  • ISBN-13: 978-0062242327
  • Product Dimensions: 5.5 x 0.9 x 8.2 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #692,959 in Books (See Top 100 in Books)

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Customer Reviews

This book will help us to do that.
Daniel B. Beaulieu
Ninja Innovation by Gary Shapiro is an important book which explains the hurdles which innovators must overcome in bringing their ideas and products to consumers.
Dr. Joseph S. Maresca
It is well structured and very easy to read.
dougrdz

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Robert S. Reis on January 19, 2013
Format: Hardcover Verified Purchase
We all want to be part of a movement that improves not just your industry but, the whole world. Many of us try, but very few are even invited to be at such a table. Gary Shapiro has done this twice. First, he did this with his team's unbelievable success in defining [and prototyping] the world standard for high definition television [HDTV]. Second, he now does this every year with the CEA [Consumer Electronics Association] team's continuing reinvention of the trade show formula to keep the Consumer Electronics Show [CES] the 150,000 person strong happening [and media machine] that it is.

As consumers all and as our workday ends we get to appreciate both achievements as we watch a movie, surf the Internet or listen to some music. Thank you, CEA.

In Gary's new book, Ninja Innovation, we get a peek at what it takes to contribute to such striking successes. Of course, Gary lets us believe through the book's various vignettes that it is others who teach him the strategies for success. But, when you are a player on two world championship teams, you probably have some personal insights that the rest of us want to know.

There are many educational vignettes in this book of how the Consumer Electronics industry got to be $1 Trillion strong. But, the premium story is the background on his HDTV Strike Force. It is a wonderful piece with many lessons for all. This was a top-talent, SWAT effort to pull away from mediocrity to define a best-quality presentation standard for the masses in an environment in which there were many who were accepting of compromise. [Every time I watch HDTV, I continue to be amazed how good it looks.
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12 of 14 people found the following review helpful By Curious Wanderer on March 25, 2013
Format: Hardcover
Starts off well but quickly loses credibility when, for instance, the author suggests that Apple gained nothing from its battle with Flash (advice: do some homework and thinking on this topic) and that Flash is some kind of "standard", though Adobe has been quietly forcing Flash into retirement for a while now.

The second half of the book then becomes more of a lecture on his political views, which sounds more like a rant as opposed to advice on how to innovate.

Clearly this person has an axe to grind and used this book to do so. It is agreed that government intervention stifles innovation, but the author makes no attempt to stay neutral by intentionally disregarding protectionist policies of the party he sides with (there have been many), and even suggests that California is somehow less innovative of a state because it doesn't house the headquarters of a defense contractor after Northrop Grumman pulled out. I'm sure 3 time zones and a whole country between the customer (the government) and the company's brass had absolutely nothing to do with it. He also fails to acknowledge that for 24 of the last 30 years his favored party held the governor's mansion and likely had quite an influence on the ills that he claims befall that state.

It's a shame because there are some valuable nuggets in there but this bias and some false conclusions make the reader question the wisdom and motives of the author.

EDIT: Forgot to mention - while he spends many pages going on about how terrible government intervention is for innovation, he points out to how the DOJ breakup of AT&T led to massive innovation in mobile phone networks, as if, perhaps, the country would not have made critical advancements without the government taking down that monopoly. So is it an absolute truth that government intervention is an innovation killer? I hope the author can weigh in on that question for his readers.
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4 of 4 people found the following review helpful By Brian E Markwalter on January 25, 2013
Format: Hardcover
Ninja Innovation is a great follow-on to Gary Shapiro's first book. He distills decades of experience that comes from running the biggest technology trade show in the world and his C-level interactions with the world's most innovative companies. It is truly an inside look at the industry and provides real tools for success.
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5 of 6 people found the following review helpful By Xavier Dalloz on January 16, 2013
Format: Hardcover
I work in this field since a very long time in France. I bought this book during last CES. This is one of the books that I found the most useful to understand what is innovation and how to innovate. The examples are very practical. Per example, in reading this book, the decision makers will understand that innovation is indispensable to improve the competitiveness of the worldwide economy. All experts and no-experts interested by innovation need to read this book and will share what Gary explains quite well : the innovate-or-die economy.
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2 of 2 people found the following review helpful By Dr. Joseph S. Maresca HALL OF FAMETOP 1000 REVIEWER on February 19, 2013
Format: Hardcover
Ninja Innovation:: The Ten Killer /Strategies of the World's Most
Successful Businesses by Gary Shapiro is an excellent work on
how to innovate given some of the classic hurdles. The author
provides an important risk assessment model which
encompasses exploring options, assessing the likelihood
of success , seeking quality feedback and weighing
consequences.

Shapiro explains the importance of having a culture of
honesty, the need for quality mentoring and a
perspective which requires one to think outside the box.

The book is critical of the status quo indicating that the
emphasis in business undertakings tends to be too short term.
The author explains the importance of innovating in some industrial
settings as opposed to simply dying out.

Ninja innovators empower social change. Historically,
technology has been a friend of freedom by breaking down
barriers to advancement. Ninjas are encouraged to use the
technology to seek partners and alllies who can assist in
meeting goals that otherwise might be more difficult to
achieve by solo efforts.

Shapiro also discusses institutional barriers to change
or innovation. He explains that large institutions tend to
raise barriers against things that are not part of their tradition.
His presentation explains ways to overcome these hurdles.

Ninja Innovation by Gary Shapiro is an important book
which explains the hurdles which innovators must overcome
in bringing their ideas and products to consumers. The
presentation is easy to read with many practical tips on
how to navigate the implementation phase of any innovation.

Credits: First Published on Blogcritics
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