I've been using Nivea's Q10 Lotion for a few years. I'm a 46 year old married father of 4. This stuff is great. It's light, doesn't feel greasy and does the job. I have seborrheic dermatitis and since I've started using this product it has completely controlled the redness, roughness and inflammation much better than the over-the-counter cortizone cream I was using. I also use it on my ears and it controls the flaky skin there as well. I also use it as a hair dressing (for what little I have left), a small amount on wet hands works great. I basically use the automatically measured amount and apply over my entire head (again, I don't have thinning hair/receding hairline and I do need the sun protection). The product has a very pleasant smell and my wife always tells me I smell good. I buy the product at Walmart or Rite-Aid and usually buy 2 bottles at the same time so I don't run out. The only downside is that they only give you a little bit of the product, but you use only a little so it does last 1-2 months with daily use. Not sure about the wrinkles but I think it does help but my primary use is for the sunscreen and added bonus of controlling my skin condition.