Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower you to take on big box companies and distant discounters using your best asset—your ability to bond directly with your consumers. Armed to go “grassroots,” you're given winning strategies to take your marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term.
No B.S. Grassroots Marketing
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Book Description
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower you to take on big box companies and distant discounters using your best asset—your ability to bond directly with your consumers. Armed to go “grassroots,” you're given winning strategies to take your marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term.
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Editorial Reviews
From the Back Cover
Be a Small Business with BIG IMPACT
Called the “professor of harsh reality,” Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:
You Are in a Fight for Your Life.
As a local small business you’re vulnerable to distant online discounters, big box retailers, and other competition, you’ve got to do more than merely get customers—you have to keep them FOR LIFE. And, you have to win them over where your competition can’t—at the street level.
Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term.
Covers:
•9 inconvenient truths of grassroots marketing
•Zero-Based Marketing—the solution when you figure out traditional and “non-traditional” marketing is failing you
•How to use the media as an extension of personality and of relationship—NOT a substitute for it
•Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)
•On-site promotions—increase revenue without spending money, time or leaving your operation
•How to use—and how to waste dollars on—the Internet and other technology
About the Author
Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters, he directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.
Jeff Slutsky is an independent consultant and speaker offering his expertise on marketing, promoting, and increasing sales at the community level to national and regional franchise and chain operators. He is the author of nine books including Street Fighter Marketing Solutions and How To Get Clients. Visit jeffslutsky.com.
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Customer Reviews
Most Helpful Customer Reviews
38 of 45 people found the following review helpful
By D. Bennett
Format:Paperback|Amazon Verified Purchase
I've read through about 1/2. Skimmed the other half. Seems much, maybe even most of Slutsky's material is just lifted directly from his Street Fighter Marketing Solutions book. That's a good book; worth reading. But to just cut and paste content from a five year old book shows a laziness and inability to generate new ideas and thoughts. That decreases the value of this book by at least half. Sections on Traditional Advertising, Non-traditional Marketing, Selling, Ad Agencies, etc... seems the entire Chapter One is a direct lift. Not cool to repurpose five year old content. You mean nothing has changed in internet marketing in five years? There's not even a section in this book on Social Media - one of the greatest values in Grassroots Marketing ever developed. Chapter Four (Mass Ad Media) is also a direct lift from Street Fighter Marketing Solutions. A new coat of paint on the same old ideas. Save your money. Laziness like this should not be rewarded with your hard-earned dollars.
10 of 11 people found the following review helpful
By Ken Hoffman
Format:Paperback|Amazon Verified Purchase
I agree with the one star reviewer. This book is a duplicate of Slutsky's other book. There's about 40 pages of material from Dan Kennedy, but nothing that isn't covered in his other books. This is the last "co-authored" Kennedy book I'm buying.
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
For any small business looking to improve their presence and increase revenue, READ THIS BOOK! It is a must read!
Most Recent Customer Reviews
5.0 out of 5 stars
Offline local marketing at its finest
If you own a small business, and want inexpensive ways to market...this is the book.
I've seen Jeff Slutsky on stage, as well as Dan Kennedy. Read more
I've seen Jeff Slutsky on stage, as well as Dan Kennedy. Read more
Published 3 months ago by claude whitacre
5.0 out of 5 stars
Great book for finding your way through a jungle of the unknown.
I am self-employed and I needed a book to point the way and to help me to organize and to clarify my intentions. Read more
Published 6 months ago by Scott Patrick
5.0 out of 5 stars
Effective Marketing Blueprint
Anyone not familiar with these authors will discover numerous low-cost high return marketing systems for any small business. Read more
Published 9 months ago by Stephen Krupnik
4.0 out of 5 stars
Needs More Kennedy
Dan Kennedy is one of the most entertaining authors I read. Anytime I'm reading from Dan I'm laughing, learning, and making money. Read more
Published 13 months ago by DrJarom
5.0 out of 5 stars
Dan Kennedy is AWESOME
Dan Kennedy is the greatest mind in marketing/business today and has been for 30 years. If you APPLY his principles, success will follow. Simple, but not easy. Period.
Published 13 months ago by T-Man
5.0 out of 5 stars
Kennedy Rocks
Excellent Book, like all the Dan Kennedy Books! A must read for every business owner and aspiring Entrepreneur, who wants to open or operates a local business.
Published 14 months ago by Jan van der Reis
5.0 out of 5 stars
Great book for small business owners marketing in their local area.
This book gives clear, concise, how-to information on how small business owners can cut through today's marketing noise and seen by their target prospects. Read more
Published 14 months ago by Maritza Parra
4.0 out of 5 stars
Buy Dan Kennedy
I have to admit that I am a Dan Kennedy fan , and that until I started reading his works , I did'nt even read "self-help" type books , much less busines books. Fast foward... Read more
Published 15 months ago by Allen C.
5.0 out of 5 stars
An Idea Factory Full of Real Life Examples & Strategies That Win!
This is a fast-read book that's packed with real life examples of low cost strategies and tactics that any business can begin using today. Read more
Published 15 months ago by Michael W. DeLon
5.0 out of 5 stars
rock solid advice for business owners!!
I just finished this book in anticipation of opening a second location for my business. I have read other Slutsky books to help me stay focused on mastering my marketing within my... Read more
Published 15 months ago by MARJORIE E WOOD
