From the Back Cover
Be a Small Business with BIG IMPACT
Called the professor of harsh reality,” Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:
You Are in a Fight for Your Life.
As a local small business you’re vulnerable to distant online discounters, big box retailers, and other competition, you’ve got to do more than merely get customersyou have to keep them FOR LIFE. And, you have to win them over where your competition can’tat the street level.
Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term.
9 inconvenient truths of grassroots marketing
Zero-Based Marketingthe solution when you figure out traditional and non-traditional” marketing is failing you
How to use the media as an extension of personality and of relationshipNOT a substitute for it
Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)
On-site promotionsincrease revenue without spending money, time or leaving your operation
How to useand how to waste dollars onthe Internet and other technology
About the Author
Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters, he directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.
Jeff Slutsky is an independent consultant and speaker offering his expertise on marketing, promoting, and increasing sales at the community level to national and regional franchise and chain operators. He is the author of nine books including Street Fighter Marketing Solutions and How To Get Clients. Visit jeffslutsky.com.