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No B.S. Sales Success: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners, Tough and Spirited Guide
 
 
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No B.S. Sales Success: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners, Tough and Spirited Guide [Paperback]

Dan Kennedy (Author)
4.8 out of 5 stars  See all reviews (32 customer reviews) |

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No B.S. Sales Success in The New Economy (NO BS) No B.S. Sales Success in The New Economy (NO BS) 3.2 out of 5 stars (5)
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Book Description

Publication Date: July 7, 2004 | Series: NO BS

Sales Advice Not Swiped From Other Books!

This book is about getting rich by becoming far better at the selling process that your competitors. What it is NOT is the kind of warmed-over, cliché-ridden advice you find replicated in a jillion other books on selling. Dan Kennedy would never have it that way.

He offers a set of No B.S. strategies for overcoming obstacles to success, many of them self-imposed. Provocative, sarcastic, and irreverent, the book reads like the seminars Kennedy conducts around the world - events that cause a stampede to the back of the hall for his materials after he finishes his presentation.

Learn:

  • Dan's 13 Eternal Truths About Selling
  • The Surprising reasons you should "position" instead of prospect for sales
  • How to structure a sale in six simple steps
  • The secrets to becoming a true master at the art of persuasion

Editorial Reviews

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Product Details

  • Paperback: 100 pages
  • Publisher: Entrepreneur Press (July 7, 2004)
  • Language: English
  • ISBN-10: 1932156895
  • ISBN-13: 978-1932156898
  • Product Dimensions: 7.5 x 5.6 x 0.9 inches
  • Shipping Weight: 9.6 ounces
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Best Sellers Rank: #244,023 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Dan S. Kennedy Page
Dan S. Kennedy
Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.

As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities. Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year.

Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. He owns, races and drives professionally in about 100 harness races a year at Northfield Park near Cleveland, Ohio, accessible at http://www.NorthfieldPark.com and frequently televised on the TVG cable network.

For more information check out my blog at www.dankennedy.com/blog/

Customer Reviews

Most Helpful Customer Reviews
32 of 34 people found the following review helpful
By A Customer
Format:Paperback
I bought this book on the advice of a friend after months of nagging. Although it's inexpensive, is quick and to the point, and not terribly large, it contains a great deal of information.

I've listened to the Tom Hopkins tape set "Low Profile Selling," and I thought that was great, which it is. Although using all of Tom's techniques at once would most likely send a customer running. And using only a few might not be enough. I felt something was missing.

Back to Dan's No B.S. Sales... Dan shows you how to "Position not Prospect" (chapter 17). This is a technique that you may use to AVOID PROSPECTING. Who wants to knock on doors anyway? I don't.

Dan discusses how to POSITION yourself through writing, speaking publicly, and getting free publicity to establish yourself as an expert in the eyes of the consumers in your market. In this way, they discover you, and SEEK YOU OUT. They're not on the defensive, as they would be had you discovered and approached them.

You establish yourself as more than "just another salesperson." Perhaps most importantly, you establish trust. They've been told by the newspaper reporters, radio talkshow hosts, and others that you're the one and only expert in your field. You're the person to solve their problems. (There's a lot more too it in Dan's book.)

He provides several examples on how to get in the paper (through your own writings and others'), how to gain speaking opportunities, and how to get the papers to write about you.

After reading this book, I'm surprised that I don't see very much of this in my market. More salespeople should be "Positioning not Prospecting." This book is a great investment!

Was this review helpful to you?
36 of 40 people found the following review helpful
Format:Paperback
I bought this book purely because I like Dan Kennedy. I am not a salesperson by training or profession, but I always know that I can get something good out of what Dan says.

One of the most interesting points he brings up is that of "takeaway selling." This is basically, where instead of covertly begging for the sale like so many salesepeople do, you take it away by playing "hard to get." This is part of his overall plan of positioning yourself, so people respect you. People want to do business with you, so you don't have to go beg for business, which brings me to my next point.

This book is a little misleading in the sense that people think it only applies to salespeople. I disagree. We all sell in some way shape or form in our lives. The key is to position yourself in such a way that people seek you out instead of you having to advertise. How many "ads" does Harvard University place to recruit students?

I give this book 5 stars purely because it is short and packed with very good useful information. 5 stars because it is great for anyone who owns a business. If you're tired of underpricing your services and having to advertise heavily, this book is just what you need. And if you don't own a business and are not a salesperson? I still think it is a useful book because it causes you to conduct yourself in a different manner. You have more self-respect and self-worth which is something we all need regardless of our profession.

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33 of 40 people found the following review helpful
Format:Paperback
I should have known better when I thought this sales book would be any different from the others. No new ideas here. At least you will find that Dan Kennedy's writing style is easy to read and often funny. Ultimately though, I felt like this was one long commercial to sign up for a subscription to Dan's "Inner Circle" club. Skip the book, just go to www.dankennedy.com.

This book is just like one of those sales seminars that pack 15,000 people into an arena under the guise of a "leadership" conference and then just sell you $300 tape collections.
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Most Recent Customer Reviews
Necessary for Sales.
The product is a little dated, but still has great ideas for any salesperson, sales manager, or sales team. Read more
Published 6 months ago by James C Foy
AWSOME!
Dan the Man! I cant believe that someone would sell me their used book for less than one dollar, when its worth a million dollars! Thank you Mr. Kennedy!
Published 8 months ago by nhoibo
Some very useful information
At a few points in this book I felt slightly uncomfortable about Dan Kennedy's openly voiced advice on how to influence and manipulate people into buying your product. Read more
Published 14 months ago by Grace Rostoker
This stuff works!
I am a big fan of Dan Kennedy & his partner in crime Bill Glazer so maybe I am biaised but this book continues the tradition of providing simple to understand, easy to implement... Read more
Published on April 20, 2010 by Alistair Gray
No B.S. Sales Success
Another great book from Dan Kennedy. Well worth the money and time to read. A must for anyone serious about selling as a career or training sales staff.
Published on April 16, 2010 by D. R. Mackintosh
Great, But Re-gurgitated Information
I do love Dan Kennedy, but I do not love the way he regurgitates, repackages and resells the same information over and over. Read more
Published on March 25, 2010 by A. Gray
Success in Sales Requires More Action Less Words
Dan Kennedy presents 15 strategies that require effort along with some reflective thinking in order to achieve exceptional success in sales, persuasion and negotiations. Read more
Published on January 23, 2010 by Leanne Hoagland Smith
No BS Cutting Edge Sales Training!
If you've read any of Dan Kennedy's books, then you know that they are entertaining, content-rich, and chalked full of actionable strategies to take your sales success to the next... Read more
Published on June 18, 2009 by Hal Elrod, author, Taking LIFE Head On!
Another Hit!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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Inside This Book (learn more)
First Sentence:
My first sales position (and the only time I've been employed by someone else) was a wonderful training ground. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
automated marketing solutions, lead generation advertising, negative preparation, selling situations
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Dan Kennedy, Inner Circle Members, Joe Polish, Zig Ziglar, Takeaway Selling, Automated Marketing Solutions, Craig Proctor, Marketing Letter, Johnny Carson, National Speakers Association, Bill Glazer, Jeff Paul, Magnetic Marketing, Reed Hoisington, The Shed Stories, Glenn Turner, North America, Piranha Marketing, Step One, The Ultimate Sales Letter, Tracy Tolleson
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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