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No [Blu-ray] (2013)

Gael García Bernal , Alfredo Castro , Pablo Larraín  |  R |  Blu-ray
4.3 out of 5 stars  See all reviews (58 customer reviews)

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Product Details

  • Actors: Gael García Bernal, Alfredo Castro, Antonia Zegers, Luis Gnecco, Marcial Tagle
  • Directors: Pablo Larraín
  • Writers: Antonio Skármeta, Pedro Peirano
  • Producers: Pablo Larraín, Daniel Marc Dreifuss, Jonathan King, Juan de Dios Larraín
  • Format: AC-3, Blu-ray, Dolby, NTSC, Subtitled, Widescreen
  • Language: English
  • Subtitles: English, French
  • Subtitles for the Hearing Impaired: English
  • Region: Region A/1 (Read more about DVD/Blu-ray formats.)
  • Aspect Ratio: 1.85:1
  • Number of discs: 1
  • Rated: R (Restricted)
  • Studio: Sony Pictures Home Entertainment
  • DVD Release Date: June 25, 2013
  • Run Time: 118 minutes
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (58 customer reviews)
  • Amazon Best Sellers Rank: #88,210 in Movies & TV (See Top 100 in Movies & TV)
  • Learn more about "No [Blu-ray]" on IMDb

Editorial Reviews

Based on a true story, when Chilean military dictator Augusto Pinochet, facing international pressure, calls for a referendum on his presidency in 1988, opposition leaders persuade a brash young advertising executive, Rene Saavedra, to spearhead their campaign. With scant resources and constant scrutiny by the despot's watchmen, Saavedra and his team devise an audacious plan to win the election and free their country from oppression.

Customer Reviews

Most Helpful Customer Reviews
9 of 9 people found the following review helpful
The close examination of the 1988 referendum campaign called for by Chile's military dictator Augusto Pinochet provides not only a fascinating peak inside politics, but it also is a true story of how the Chilean people successfully staged a bloodless revolution to free themselves from the power of a dictator. Based on fact as depicted in a play written by Antonio Skármeta, molded into a screenplay by Pedro Peirano,and directed with a keen sense of period by Pablo Larraín, the film uses substantial bits of archival film footage that enhances the impact of this moment in history.

NO is the story of the advertising campaign surrounding the 1988 referendum that was supposed to `elect' General Pinochet to another eight years of dictatorship in Chile. The referendum campaign will last 27 days leading up to the October 5, 1988 vote, with each side getting fifteen minutes of uninterrupted television air time each day for their campaign. The "no" coalition decides to hire René Saavedra (Gael García Bernal), a young, brash, in demand advertising executive to spearhead their campaign, which causes problems if only because his boss, Lucho Guzmán (Alfredo Castro), is an advisor to Pinochet. Saavedra's troubled home life - his ex-wife Verónica Carvajal (Antonia Zegers) believes the referendum is simply Pinochet propaganda and shares custody of their son Simon (Pascal Montero) - interferes with René's focus, but he eventually devises a plan to spearhead the NO campaign by putting a positive, consumerist spin on it with plenty of humor to be had.
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9 of 10 people found the following review helpful
5.0 out of 5 stars Jarring and Stirring March 22, 2013
"No" in its first minute is a jarring visual experience. It's grainy and shaky, as though it were a youtube video blown onto the screen, and it's only well into the movie when we realize that the visuals are meant to evoke the visuals of late 1980s Chilean television so that actual television footage from that era could match seamlessly with the rest of the film. Once we overcome this psychological hurdle we come to appreciate "No" as a moving and stirring tale.

It's 1988, and Pinochet's military dictatorship of Chile has endured for fifteen years. Facing growing international pressure (namely, US pressure), the dictator decides to hold a referendum whether to extend his rule by another 8 years. It seems to the majority of those most opposed to him (40 percent of Chileans live below the poverty line, and there are tens of thousands of political dissidents either killed, exiled, or disappeared) that the referendum is just a sham, and they are determined to ignore it. But one adman (played by the always wonderful Garcia Bernal) is determined to get the apathetic (the young) and the scared (middle-class women in their sixties) to vote, and to finally topple Pinochet from power.

There are two dimensions to the film, both equally powerful and effective. The first dimension is how a political/media strategy is formed and executed with limited resources. Knowing that Pinochet's first weapon of choice is to instill fear in Chileans, the adman wisely decides to instill hope, excitement, and optimism with a colorful, funny, and irreverent media campaign.
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4 of 4 people found the following review helpful
3.0 out of 5 stars Democracy as a saleable commodity August 17, 2013
Format:Amazon Instant Video

In 1988, fifteen years into his reign as President of Chile, General Augusto Pinochet agreed to allow the people of his nation to hold a national referendum, leaving it up to them to determine whether or not they wanted him to remain as their leader for another eight years. On the surface, this might have seemed like a turn toward democracy for a man who came to power as a result of a military coup and who ruled his nation with an iron fist - sending many dissidents to prison and to their deaths - but many who were opposed to him eyed the elections with a great deal of skepticism and distrust, believing that the vote would be rigged and that his preordained victory would only further strengthen his grip on power and, simultaneously, enhance his image in the eyes of the world.

But hold the election the nation did, and it is against this backdrop that the movie "No" is set. Gael Garcia Bernal stars as Rene Saavedra, a divorced advertising executive who lives a profitable and comfortable life with his young son, Simon. Hitherto, he has remained largely apolitical in a country where to voice an opinion on the government or its leaders can put one's own life and freedom in jeopardy (his ex is herself a leftist activist who often finds herself abused and imprisoned for her actions). But when the plebiscite is announced, Rene, somewhat hesitantly at first, agrees to work for the No Campaign, bringing his expertise on advertising for the first time into the realm of politics.
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Most Recent Customer Reviews
5.0 out of 5 stars "Yes" On "No"
I didn't actually view the DVD I purchased because I made a present of it to a Brazilian expatriate professor I have, whose favorite actor is Gael Garcia Bernal. Read more
Published 7 days ago by Hoosier
4.0 out of 5 stars Dramatized Documentary on the Consequences of Capitalism
Based on the presidential referendum of 1988, called by Chilean dictator Augusto Pinochet as a way of validating his 15-year regime, NO focuses on the campaign waged by those... Read more
Published 8 days ago by Dr. Laurence Raw
3.0 out of 5 stars Nice glimpse at a campaign to win the people over
This film is good. Even if you don't know about the history of Chile (from Allende to Pinochet, and then to the exiting of Pinochet), you can still enjoy this film as a portrayal... Read more
Published 17 days ago by Tom
4.0 out of 5 stars Very interesting, informative and credible
Great movie with a fascinating story - acting is professional, the drama could have been better written but overall definitely worth a watch. Read more
Published 1 month ago by Andras Baneth
5.0 out of 5 stars Gael Garcia Bernal - another amazing performance
This movie flew under the radar, but this a fantastic movie. And another stellar performance from Gael Garcia Bernal, the best actor from Latin America of his generation.
Published 2 months ago by Sundeep Kothari
5.0 out of 5 stars NO IS A YES
The acting was excellent, and I was fascinated as to the advertising philosophy and technique used to defeat the monster, considering his popularity with half the nation and the... Read more
Published 2 months ago by Dolores Welty
5.0 out of 5 stars Spanish movie
My son likes to watch movies in Spanish. This he said was a good movie and taught some history as well.
Published 2 months ago by gloria
2.0 out of 5 stars Veeeery Poor Quality
The movie content was not so bad but the cinematography was so bad that it made the movie almost unwatchable....
Published 2 months ago by swt
5.0 out of 5 stars Great movie, great message
I got this movie originally because I am a film studies major and chose this film for my final analysis paper of the semester. Read more
Published 3 months ago by Emma
4.0 out of 5 stars FIRST RATE
Published 3 months ago by ANDREW CLAY
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