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No [Blu-ray] (2012)

Gael Garcia Bernal , Christopher Reeve , Pablo Larrain  |  R |  Blu-ray
4.2 out of 5 stars  See all reviews (63 customer reviews)

List Price: $19.99
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Product Details

  • Actors: Gael Garcia Bernal, Christopher Reeve
  • Directors: Pablo Larrain
  • Format: Multiple Formats, AC-3, Blu-ray, Dolby, NTSC, Subtitled, Widescreen
  • Language: English
  • Subtitles: English, French
  • Subtitles for the Hearing Impaired: English
  • Region: Region A/1 (Read more about DVD/Blu-ray formats.)
  • Aspect Ratio: 1.85:1
  • Number of discs: 1
  • Rated: R (Restricted)
  • Studio: Sony Pictures Home Entertainment
  • DVD Release Date: June 25, 2013
  • Run Time: 118 minutes
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (63 customer reviews)
  • ASIN: B00AZMFL2K
  • Amazon Best Sellers Rank: #173,641 in Movies & TV (See Top 100 in Movies & TV)
  • Learn more about "No [Blu-ray]" on IMDb

Editorial Reviews

Based on a true story, when a Chilean military dictator calls for a referendum on his presidency, opposition leaders persuade a brash advertising executive to spearhead their campaign.

Customer Reviews

Most Helpful Customer Reviews
11 of 11 people found the following review helpful
Format:DVD
The close examination of the 1988 referendum campaign called for by Chile's military dictator Augusto Pinochet provides not only a fascinating peak inside politics, but it also is a true story of how the Chilean people successfully staged a bloodless revolution to free themselves from the power of a dictator. Based on fact as depicted in a play written by Antonio Skármeta, molded into a screenplay by Pedro Peirano,and directed with a keen sense of period by Pablo Larraín, the film uses substantial bits of archival film footage that enhances the impact of this moment in history.

NO is the story of the advertising campaign surrounding the 1988 referendum that was supposed to `elect' General Pinochet to another eight years of dictatorship in Chile. The referendum campaign will last 27 days leading up to the October 5, 1988 vote, with each side getting fifteen minutes of uninterrupted television air time each day for their campaign. The "no" coalition decides to hire René Saavedra (Gael García Bernal), a young, brash, in demand advertising executive to spearhead their campaign, which causes problems if only because his boss, Lucho Guzmán (Alfredo Castro), is an advisor to Pinochet. Saavedra's troubled home life - his ex-wife Verónica Carvajal (Antonia Zegers) believes the referendum is simply Pinochet propaganda and shares custody of their son Simon (Pascal Montero) - interferes with René's focus, but he eventually devises a plan to spearhead the NO campaign by putting a positive, consumerist spin on it with plenty of humor to be had.
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10 of 11 people found the following review helpful
5.0 out of 5 stars Jarring and Stirring March 22, 2013
Format:DVD
"No" in its first minute is a jarring visual experience. It's grainy and shaky, as though it were a youtube video blown onto the screen, and it's only well into the movie when we realize that the visuals are meant to evoke the visuals of late 1980s Chilean television so that actual television footage from that era could match seamlessly with the rest of the film. Once we overcome this psychological hurdle we come to appreciate "No" as a moving and stirring tale.

It's 1988, and Pinochet's military dictatorship of Chile has endured for fifteen years. Facing growing international pressure (namely, US pressure), the dictator decides to hold a referendum whether to extend his rule by another 8 years. It seems to the majority of those most opposed to him (40 percent of Chileans live below the poverty line, and there are tens of thousands of political dissidents either killed, exiled, or disappeared) that the referendum is just a sham, and they are determined to ignore it. But one adman (played by the always wonderful Garcia Bernal) is determined to get the apathetic (the young) and the scared (middle-class women in their sixties) to vote, and to finally topple Pinochet from power.

There are two dimensions to the film, both equally powerful and effective. The first dimension is how a political/media strategy is formed and executed with limited resources. Knowing that Pinochet's first weapon of choice is to instill fear in Chileans, the adman wisely decides to instill hope, excitement, and optimism with a colorful, funny, and irreverent media campaign.
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9 of 11 people found the following review helpful
4.0 out of 5 stars Political thriller of a different kind April 16, 2013
Format:DVD
Last Fall, we were treated to the triumph that was "Argo", a historical political thriller the likes of which we hadn't seen much since the 1970s. About the same time, another historical political thriller from Chile was released in certain foreign markets, after making a splash at the 2012 Cannes film festival. The movie is now finally being released into US theatres, with a DVD release on the horizon as well.

"No" (2012 release from Chile; 115 min.) brings the true story of how the military regime of Pinochet, under pressure from the international community after 15 years of dictatorship, called a referedum in 1988 on whether General Pinochet should stay on for another 6 years. A "yes" vote meant another 6 years, and a "no" vote meant the end of the Pinochet regime. As the movie opens, we are introduced to René Saavedra (played by Gael Garcia Bernal), an advertizing wizzard (we see him presenting a new, US-style, commercial for the "Free" brand of cola). Saavedra is approached by the NO campaign to bring some new ideas to the table. We get to see the actual commercials that were being considered or used by both the YES and NO campaigns, and they are dreadful on both sides. When Saavedra makes his pitch to the NO side (namely, "we need to sell a product that people will want to buy"), the initial reaction of the NO campaign is very negative, even hostile. At that point we are just about half-way into the movie and to tell you more would ruin your viewing experience, you'll just have to see for yourself how it all plays out.

Several comments: first and foremost, writer-director-coproducer Pablo Larraín does an outstanding job in bringing us a good feel for the build-up of the NO campaign (at some point someone exclaims "We need more content!
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Most Recent Customer Reviews
3.0 out of 5 stars Three Stars
good
Published 26 days ago by Penny
3.0 out of 5 stars Is "NO" a great story? Yes. Was it a great movie? No.
For a film documenting the weeks leading up to a controversial, high-stakes political vote, it somehow felt slow and anti-climatic. Read more
Published 2 months ago by r. (b.) taylor
5.0 out of 5 stars Great service, on time always.
Love it.
Published 2 months ago by Benjamin Vanderdys
4.0 out of 5 stars The film was not emotianally charged
It was a one sided story of the fight against the dictatorship. Did not reflect the powerful social awareness and consensus building for democracy, but created an impression that... Read more
Published 5 months ago by Casual reader
5.0 out of 5 stars Great movie.
Actually, I want to the DVD and I got a link,which i haven't seeing yet. I saw the movie in the TV,
Can i get the DVD instead. I didn't any where that i will get the link..
Published 5 months ago by nora sarmiento-leon
5.0 out of 5 stars "Yes" On "No"
I didn't actually view the DVD I purchased because I made a present of it to a Brazilian expatriate professor I have, whose favorite actor is Gael Garcia Bernal. Read more
Published 6 months ago by Hoosier
4.0 out of 5 stars Dramatized Documentary on the Consequences of Capitalism
Based on the presidential referendum of 1988, called by Chilean dictator Augusto Pinochet as a way of validating his 15-year regime, NO focuses on the campaign waged by those... Read more
Published 6 months ago by Dr. Laurence Raw
3.0 out of 5 stars Nice glimpse at a campaign to win the people over
This film is good. Even if you don't know about the history of Chile (from Allende to Pinochet, and then to the exiting of Pinochet), you can still enjoy this film as a portrayal... Read more
Published 6 months ago by Tom
4.0 out of 5 stars Very interesting, informative and credible
Great movie with a fascinating story - acting is professional, the drama could have been better written but overall definitely worth a watch. Read more
Published 7 months ago by Andras Baneth
5.0 out of 5 stars Gael Garcia Bernal - another amazing performance
This movie flew under the radar, but this a fantastic movie. And another stellar performance from Gael Garcia Bernal, the best actor from Latin America of his generation.
Published 8 months ago by Sundeep Kothari
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