No Bull Selling [Audio Cassette]

Hank Trisler (Author)

Book Description

Publication Date: June 1987

Learn how to open a relationship with a buyer, find out how to determine a customer's needs, desires, and ability to buy, and understand how to lead buyers to a lasting commitment without fear or pressure.

--This text refers to an out of print or unavailable edition of this title.

Product Details

• Audio Cassette
• Publisher: Nightingale Conant Corp (a) (June 1987)
• ISBN-10: 9999770428
• ISBN-13: 978-9999770422
• Shipping Information: View shipping rates and policies
• Average Customer Review: 3.8 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #10,389,656 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

4.0 out of 5 stars Throw away every other sales book you've ever read., April 8, 2001

By 

Dan Bammes (Salt Lake City, UT, USA) - See all my reviews

This review is from: No Bull Selling (Paperback)

"People don't buy things for your reasons. They buy things for their reasons, and if you want to sell them something, you have to find out what their reasons are and work with them." That's a paraphrase, but it's what I remember from reading No Bull Selling at least 15 years ago. What Hank Trisler wrote then is still universally true. It's a simple toolbox full of useful ideas. He ignores the hocus-pocus and quasi-spirituality that makes so much sales literature nauseating. An extraordinary book that makes only modest claims, but lives up to all of them.

5 of 7 people found the following review helpful:

5.0 out of 5 stars Great Book, December 21, 1997

By A Customer

This review is from: No Bull Selling (Hardcover)

No Bull Selling is an excellent book. It is the best book on selling I have ever read, and I have read plenty. It is filled with realism, rather then pie in the sky performance.

4.0 out of 5 stars Excellent book on basic selling techniques, December 15, 2009

By 

Allen Griffin (Tifton, Georgia) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Fell's No Bull Selling (Fell's Official Know-It-All Guides) (Paperback)

Fell's "No bull Selling" is a great book on the basics of selling.(and some not-so-basic ideas) No salesman should be without it. No bull is exactly what you get with "No Bull Selling". Fell gets right to it and defines and explains what you should do.....and not do. I thought it was so good I sent my copy (after I had read it and made notes) to my sales manager. I hope he gives it back!