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8 of 8 people found the following review helpful:
4.0 out of 5 stars Throw away every other sales book you've ever read.
"People don't buy things for your reasons. They buy things for their reasons, and if you want to sell them something, you have to find out what their reasons are and work with them." That's a paraphrase, but it's what I remember from reading No Bull Selling at least 15 years ago. What Hank Trisler wrote then is still universally true. It's a simple toolbox...
Published on April 8, 2001 by Dan Bammes

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1 of 4 people found the following review helpful:
1.0 out of 5 stars Don't bother with Audio version at $130+
I thought that it was a mistake since it listed
for $59.99, is eighteen years old, deals with a subject that has not changed in decades and is available in book form for less than two dollars. At more than twice list price I'll pass on this one and you should too.

Additionally you can get the 2004 revised edition for less than $50 new. Here's the...
Published on January 27, 2005 by D. C. Brown


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8 of 8 people found the following review helpful:
4.0 out of 5 stars Throw away every other sales book you've ever read., April 8, 2001
By 
Dan Bammes (Salt Lake City, UT, USA) - See all my reviews
This review is from: No Bull Selling (Paperback)
"People don't buy things for your reasons. They buy things for their reasons, and if you want to sell them something, you have to find out what their reasons are and work with them." That's a paraphrase, but it's what I remember from reading No Bull Selling at least 15 years ago. What Hank Trisler wrote then is still universally true. It's a simple toolbox full of useful ideas. He ignores the hocus-pocus and quasi-spirituality that makes so much sales literature nauseating. An extraordinary book that makes only modest claims, but lives up to all of them.
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5 of 7 people found the following review helpful:
5.0 out of 5 stars Great Book, December 21, 1997
By A Customer
This review is from: No Bull Selling (Hardcover)
No Bull Selling is an excellent book. It is the best book on selling I have ever read, and I have read plenty. It is filled with realism, rather then pie in the sky performance.
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4.0 out of 5 stars Excellent book on basic selling techniques, December 15, 2009
By 
Allen Griffin (Tifton, Georgia) - See all my reviews
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Fell's "No bull Selling" is a great book on the basics of selling.(and some not-so-basic ideas) No salesman should be without it. No bull is exactly what you get with "No Bull Selling". Fell gets right to it and defines and explains what you should do.....and not do. I thought it was so good I sent my copy (after I had read it and made notes) to my sales manager. I hope he gives it back!
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5.0 out of 5 stars Easy read and full of great practical information, September 8, 2008
One of my favorite sales books. Typos all over the place but enjoyable to read and useful information neatly packed together.
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1 of 4 people found the following review helpful:
1.0 out of 5 stars Don't bother with Audio version at $130+, January 27, 2005
This review is from: No Bull Selling (Audio Cassette)
I thought that it was a mistake since it listed
for $59.99, is eighteen years old, deals with a subject that has not changed in decades and is available in book form for less than two dollars. At more than twice list price I'll pass on this one and you should too.

Additionally you can get the 2004 revised edition for less than $50 new. Here's the ISBN: - 0976076500
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No Bull Selling
No Bull Selling by Hank Trisler (Hardcover - Sept. 1989)
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