"No Business Like E-Business" - a book by Ravi Jayagopal, an E-Business Architect from New York - helps you answer the following questions: 1. What to sell (products, services, advertisements or a brand)? 2. How to sell (web design, copy writing, technology, getting paid online)? 3. How to get visitors to your web site (generating traffic: free and paid)? 4. How to get them to buy your stuff (conversion: creating something remarkable, pre-selling, branding, trust building, give-aways)? 5. How to keep them and their friends coming back for more (up-selling, cross-selling, affiliate program, joint ventures, self-sustaining lead generation)? Master these 5 areas, one item at a time, and you are golden. But the real secrets lie in knowing not just what to do, but more importantly, how to do it. The web is full of information, but the problem is, the web is full of information! No, that was not a misprint - half of what is in this book is probably out there somewhere on the web, distributed among millions of pages. The problem is that the good information is hiding out there along with the bad information, and there is no easy way to find it. All of that information is of absolutely no use unless someone collects it, reviews it, filters it and validates it. Yes, that last part - validating it - is the most important one. It is so easy to publish your thoughts online, that it has become almost impossible to cut through the clutter and get to the good stuff. You will also learn spectacularly simple and completely free ways to get a spanking new web site (with absolutely no PageRank, no incoming links, no visitors) not just listed on Yahoo! and Google within days, but also get a top ranking on both these search engines (along with the rest) without spending a single dime on SEO, without exchanging a single link, without building a single list, without sending out a single email, without buying a single piece of software that promises "top rankings". Just the two chapters on Traffic Generation and Link Popularity alone will be worth 10 times the price of this book.
No Business Like E-Business
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Editorial Reviews
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"...truly a nuts and bolts guide to making money online. Everything from registering a domain name, web hosting, blogging, website design, and payment processors provides a solid resource to guide the willing on how to produce money online" -- Alana Green, HotGraphicDesignGirl.com
"Ravi's book can save you time and money by covering the basics -- and pitfalls -- that every online entrepreneur should know." -- Rob Frankel, Branding expert and Author of "The Revenge of Brand X: How to build a Big Time Brand on the web or anywhere else."
"This book is destined to become the "Bible" for internet marketing newbies. So if you are starting your business on the internet, or moving your existing business on to the internet, I have Four Words of advice for you: Buy This Book First!" -- Allen Weber, DynamicEnterprisesGroup.com
"This is truly an exceptional work covering e-business from soup to nuts... everything a beginner needs to know and everything an experienced Internet marketer should know. -- I give it 5 stars." -- J.F. (Jim) Straw, BusinessLyceum.com
Patrick Kilhoffer, President of Direct Connections International Inc. -- "...I would recommend this book to anyone who is serious about making money from their website."
"Ravi's book can save you time and money by covering the basics -- and pitfalls -- that every online entrepreneur should know." -- Rob Frankel, Branding expert and Author of "The Revenge of Brand X: How to build a Big Time Brand on the web or anywhere else."
"This book is destined to become the "Bible" for internet marketing newbies. So if you are starting your business on the internet, or moving your existing business on to the internet, I have Four Words of advice for you: Buy This Book First!" -- Allen Weber, DynamicEnterprisesGroup.com
"This is truly an exceptional work covering e-business from soup to nuts... everything a beginner needs to know and everything an experienced Internet marketer should know. -- I give it 5 stars." -- J.F. (Jim) Straw, BusinessLyceum.com
Patrick Kilhoffer, President of Direct Connections International Inc. -- "...I would recommend this book to anyone who is serious about making money from their website."
From the Author
This is a book is more about the "What" that comes before the "How".
This is about what you need to know to start and run an e-Business even before you begin to think about how to do any of them; this book details the ground-work you need to do before you begin the actual work.
This book gives you a blueprint, but won't build a house for you; this book is a roadmap, but can't actually drive you there; this book is your shovel, but won't dig a foundation for you.
If you have ever wondered how to start your own web site and sell a product or service online, then this is the only no-hype, no-nonsense, no-fluff book you will find anywhere, that not only gives you the facts as they are, but also points you towards an un-biased list of resources - from the very best products and services to the cheapest, most inexpensive and the most efficient formula to run your e-Business.
Having been in e-business myself for over 11 years, I have discovered and discarded many products and services. During all those years of building my e-business by trial and error, I've gone through many trials, and committed a lot more errors than I would have liked to. In hindsight, I am glad that it happened the way it did, because I wouldn't know what I know today without all of those experiences, and I would never have been enough of an expert to write this book. But the price of figuring it out all on your own is far too great.
This price will be a lot less, and the learning curve a lot less steep, if you learn directly from those who have explored the rough seas before you and provided you with a map.
Know that saying about smart people learning from other people's mistakes? I have spent countless hours and thousands of dollars purchasing and using some awesome products - while running into many duds along the way. This book is a culmination of everything I've learned; and also a laundry list of everything I've had to unlearn.
Simply absorb what I have shared here, and I promise you will be miles ahead of the rest of the pack.
This book is a manifesto about everything that needs to be done to launch and run a successful e-business. But remember: there is a big difference between knowing and doing. Not everyone can become successful simply by watching the successful. That is why there is only one Michael Jordan, one Seth Godin, and one Mother Theresa.
This book will empower you with an insider's overview about all components that go into the making of a successful e-business.
So, without further ado, get a copy of the book today, and let's get down and dirty in creating your very own e-business that will make you money while you are at your regular day job, while you are on vacation, and even while you sleep!
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Most Helpful Customer Reviews
12 of 12 people found the following review helpful:
4.0 out of 5 stars
Very impressed - Great buy,
By
This review is from: No Business Like E-Business: The Spectacularly Simple Secrets Behind How You Can Create A Web Site And Make Money With It (Paperback)
I was generally browsing for books on ebusiness, and the attractive cover made me check it out. They say "don't judge a book by its covers". Fortunately for the author, he got me interested mainly because of the cover.
I googled the title, and found the author's web site, which is a pleasant yet very direct-marketing oriented site. I was impressed with the way the entire table of contents is published on the site, and the details in the TOC is what got me hooked into buying a copy (and the other reviews here, of course). Received my copy in the mail last week, and I found that the meat of the book is in the following 4 chapters (at least for me, who is not a total newbie): Chapter 5: How to earn a nice little paycheck from Google Chapter 6. Traffic Generation Chapter 7. Link Popularity Chapter 8. SEO Case Study: Howtothrowyourvoice.com The author makes some bold claims like "Link Exchange: A complete waste of time". I found that interesting, as I've never heard it put quite that way, but Ravi backs it up with a lot of narrative. There is quite a bit about the different ways to make revenue online, how to accept credit cards online, and a lot of "inspirational" stuff. The book struggles a little bit in trying to find a balance between writing for newbies, while also trying to cater to slighly more advanced folks who already have a web site (like me, at TekSG.com). I wish the author would have taken just one side (all "newbies" or all "advanced"). My only beef with the book is that it doesn't have enough screen-shots to support some of the technical chapters. Which is why I wanted to give it a 4-and-a-half-stars rating, but Amazon won't let me pick fractions. So, instead of giving the author the benefit here, I decided to do the right thing and give it a 4 star rating.
5 of 5 people found the following review helpful:
4.0 out of 5 stars
Plenty of tasty nuggets for your enjoyment,
Amazon Verified Purchase(What's this?)
This review is from: No Business Like E-Business: The Spectacularly Simple Secrets Behind How You Can Create A Web Site And Make Money With It (Paperback)
I own an online cookie gift business, a part of a trading education business and work with other web properties that I have built. I was looking for a collection of insider tips and tricks for SEO, site optimization, list building etc. Ravi's book is packed with nuggets that will help anyone currently managing a web business, or looking to start one, to make it better. While much of this information can be found scattered across the web, I find it helpful to get a compilation in one place from someone that has worked with the technology, explains the pros and cons, and makes recommendations. While it is not a complete in-depth study on all the topics, there is more than enough meat to make it worth the time to read. I'd recommend you keep a notebook handy to capture tips along the way.
If you are a total newbie looking for a step by step, hold-your-hand guide that will make you an instant Internet millionaire, this is not your book (I'm not sure what will fill that need). A couple of the chapters are a little light on content and seemed to lack closure on the topic, hence my reduction of a star. Otherwise, his writing style is casual, very conversational and easy to follow - I like that. I rate a business book based on whether or not it provided more value than the price and my time invested - this one delivered that many times over for me. A number of the books in this area are little more than clever infomercials for the writer. No doubt Ravi has products to sell, but this book is not simply an intro to up sell you more of his services. He shares real insight and information in a straightforward and simple manner that, if implemented, will benefit your e-business and the bottom line. That's worth a read.
2 of 2 people found the following review helpful:
4.0 out of 5 stars
Tons of Types and Tons of Great Content,
By
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This review is from: No Business Like E-Business: The Spectacularly Simple Secrets Behind How You Can Create A Web Site And Make Money With It (Paperback)
While this book comes complete with a staggering amount of typos and grammatical errors (seriously, there is literally one every page), it also comes with a very straight-forward and concise delivery of the basics of making money on the web. Would highly recommend this book to anyone looking for a starting point in e-business.
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