No Business Like E-Business: The Spectacularly Simple Secrets Behind How You Can Create A Web Site And Make Money With It [Paperback]

Ravi Jayagopal (Author)

Editorial Reviews

Review

"...truly a nuts and bolts guide to making money online. Everything from registering a domain name, web hosting, blogging, website design, and payment processors provides a solid resource to guide the willing on how to produce money online" -- Alana Green, HotGraphicDesignGirl.com

"Ravi's book can save you time and money by covering the basics -- and pitfalls -- that every online entrepreneur should know." -- Rob Frankel, Branding expert and Author of "The Revenge of Brand X: How to build a Big Time Brand on the web or anywhere else."

"This book is destined to become the "Bible" for internet marketing newbies. So if you are starting your business on the internet, or moving your existing business on to the internet, I have Four Words of advice for you: Buy This Book First!" -- Allen Weber, DynamicEnterprisesGroup.com

"This is truly an exceptional work covering e-business from soup to nuts... everything a beginner needs to know and everything an experienced Internet marketer should know. -- I give it 5 stars." -- J.F. (Jim) Straw, BusinessLyceum.com

Patrick Kilhoffer, President of Direct Connections International Inc. -- "...I would recommend this book to anyone who is serious about making money from their website."

Product Description

Here are the questions you need to answer, to be able to create a web site and make money from it:

1. What to sell (products, services, advertisements or a brand)?

2. How to sell (web design, copy writing, technology, getting paid online)?

3. How to get visitors to your web site (generating traffic: free and paid)?

4. How to get them to buy your stuff (conversion: creating something remarkable, pre-selling, branding, trust building, give-aways)?

5. How to keep them and their friends coming back for more (upselling, cross-selling, affiliate program, joint ventures, self-sustaining lead generation)?

Master these 5 areas, one item at a time, and you are golden.

But the real secrets lie in knowing not just what to do, but more importantly, how to do it.

The web is full of information, but the problem is, the web is full of information! No, that was not a misprint - half of what is in this book is probably out there somewhere on the web, distributed among millions of pages. The problem is that the good information is hiding out there along with the bad information, and there is no easy way to find it.

All of that information is of absolutely no use unless someone collects it, reviews it, filters it and validates it. Yes, that last part - validating it - is the most important one. It is so easy to publish your thoughts online, that it has become almost impossible to cut through the clutter and get to the good stuff.

For instance, if you did a Yahoo! or Google search on "Yahoo SEO" or "Google SEO", you will get millions of web pages that supposedly have information about optimizing your web site for Yahoo! or Google. That information is buried within thousands of blog posts, forum postings, newsletters, reports, and niche sites.

If it is all sitting out there for free, then why is it that there people pay Yahoo a one time fee $299, and an ongoing yearly fee of $299 (forever) to get their web site listed in Yahoo's index (on top of that, if you stop paying them, and they will remove your site from their database)? And then there are others who pay hundreds, if not thousands, to Search Engine Optimization (SEO) companies or to buy high-priced commercial tools, in order to get top rankings on Google.

Are these people crazy to pay so much money to others to get their sites ranked on these search engines, when all of that information is available for free? Or are they just too lazy to do it themselves?

The truth is they are neither crazy, nor lazy. The problem is one of validation.

There is no practical way of finding out whether all that information available for free is any good at all, unless someone puts them all together in context, in a meaningful, consumable way - someone who can be trusted as a source, someone who is an authority on the subject, and someone who has done it all themselves - someone like yours truly.

In this book, you will learn spectacularly simple and completely free ways to get a spanking new web site (with absolutely no PageRank, no incoming links, no visitors) not just listed on Yahoo! and Google within days, but also get a top ranking on both these search engines (along with the rest) without spending a single dime on SEO, without exchanging a single link, without building a single list, without sending out a single email, without buying a single piece of software that promises "top rankings".

In fact, you will learn how to use the very same techniques to get not one, not two, but three top Google listings for the same web site, without using even one black-hat or gray-hat technique.

Just the two chapters on Traffic Generation and Link Popularity alone will be worth 10 times the price of this book. But I'll let you be the judge.

See all Editorial Reviews

Product Details

• Paperback: 280 pages
• Publisher: Niche Words Publishing (July 19, 2007)
• Language: English
• ISBN-10: 0979437601
• ISBN-13: 978-0979437601
• Product Dimensions: 8.9 x 6.5 x 0.7 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (17 customer reviews)
• Amazon Bestsellers Rank: #496,428 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful:

4.0 out of 5 stars Very impressed - Great buy, September 13, 2007

By	Srinivas Talasila "TekSG.com" (Metuchen, NJ) - See all my reviews (REAL NAME)

This review is from: No Business Like E-Business: The Spectacularly Simple Secrets Behind How You Can Create A Web Site And Make Money With It (Paperback)

I was generally browsing for books on ebusiness, and the attractive cover made me check it out. They say "don't judge a book by its covers". Fortunately for the author, he got me interested mainly because of the cover.

I googled the title, and found the author's web site, which is a pleasant yet very direct-marketing oriented site. I was impressed with the way the entire table of contents is published on the site, and the details in the TOC is what got me hooked into buying a copy (and the other reviews here, of course).

Received my copy in the mail last week, and I found that the meat of the book is in the following 4 chapters (at least for me, who is not a total newbie):

Chapter 5: How to earn a nice little paycheck from Google
Chapter 6. Traffic Generation
Chapter 7. Link Popularity
Chapter 8. SEO Case Study: Howtothrowyourvoice.com

The author makes some bold claims like "Link Exchange: A complete waste of time". I found that interesting, as I've never heard it put quite that way, but Ravi backs it up with a lot of narrative.

There is quite a bit about the different ways to make revenue online, how to accept credit cards online, and a lot of "inspirational" stuff.

The book struggles a little bit in trying to find a balance between writing for newbies, while also trying to cater to slighly more advanced folks who already have a web site (like me, at TekSG.com). I wish the author would have taken just one side (all "newbies" or all "advanced").

My only beef with the book is that it doesn't have enough screen-shots to support some of the technical chapters. Which is why I wanted to give it a 4-and-a-half-stars rating, but Amazon won't let me pick fractions. So, instead of giving the author the benefit here, I decided to do the right thing and give it a 4 star rating.

7 of 7 people found the following review helpful:

5.0 out of 5 stars This is a must-read, first-read title for aspiring e-entrepreneurs, May 20, 2008

By	Bart L. Denny (Tampa, FL, USA) - See all my reviews (REAL NAME)

This review is from: No Business Like E-Business: The Spectacularly Simple Secrets Behind How You Can Create A Web Site And Make Money With It (Paperback)

If you are even thinking about starting an online business, then Ravi Jayagopal's book "No Business Like Business," is not only a must-read, but the first title you should read (unless you don't know the basics of how to build a website at all, then you probably want a beginner's HTML book).

Don't waste your time with the websites and spam promising easy internet riches; they won't give you all the information Ravi does, but they'll sure take a lot more of your money. Those sites can't even string together a sentence in a readable fashion, but even though Ravi is a professional techie, his command of effective writing is superb.

While the book is geared to newbies, it contains enough nuts-and-bolts information and links to resources to get you started. Ravi recommends sources for content, explains affiliate marketing, Google AdSense, list marketing, and so much more. He even recommends what software you will need to run your business.

Ravi Jayagopal will save you a lot of time, money, and frustration if you just take the time to sit down and read "No Business Like E-Business" BEFORE you dive headlong into your first e-commerce site.

6 of 6 people found the following review helpful:

4.0 out of 5 stars Plenty of tasty nuggets for your enjoyment, September 26, 2008

By	Anna's Gourmet Goodies - See all my reviews

This review is from: No Business Like E-Business: The Spectacularly Simple Secrets Behind How You Can Create A Web Site And Make Money With It (Paperback)

I own an online cookie gift business, a part of a trading education business and work with other web properties that I have built. I was looking for a collection of insider tips and tricks for SEO, site optimization, list building etc. Ravi's book is packed with nuggets that will help anyone currently managing a web business, or looking to start one, to make it better. While much of this information can be found scattered across the web, I find it helpful to get a compilation in one place from someone that has worked with the technology, explains the pros and cons, and makes recommendations. While it is not a complete in-depth study on all the topics, there is more than enough meat to make it worth the time to read. I'd recommend you keep a notebook handy to capture tips along the way.

If you are a total newbie looking for a step by step, hold-your-hand guide that will make you an instant Internet millionaire, this is not your book (I'm not sure what will fill that need).

A couple of the chapters are a little light on content and seemed to lack closure on the topic, hence my reduction of a star. Otherwise, his writing style is casual, very conversational and easy to follow - I like that. I rate a business book based on whether or not it provided more value than the price and my time invested - this one delivered that many times over for me.

A number of the books in this area are little more than clever infomercials for the writer. No doubt Ravi has products to sell, but this book is not simply an intro to up sell you more of his services. He shares real insight and information in a straightforward and simple manner that, if implemented, will benefit your e-business and the bottom line. That's worth a read.