The title of Donald Blohowiak's engrossing and highly informative new book reflects the often strained relationship between two of America's most powerful institutions: the news media and business. The author gives an "insider's" look at why the tensions exist and what business people can do to understand them, to ease them, and to get the upper hand when dealing with "the media." Aimed primarily at the business community and the media advisors who serve it, this book demystifies the news process and presents sound, practical advice.
FREE Two-Day Shipping for Students. Learn more |
| |||||||||||||||
Book Description
Special Offers and Product Promotions
- Buy $50 in qualifying physical textbooks, get $5 in Amazon MP3 Credit. Here's how (restrictions apply)
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
(learn more)
First Sentence:
The media. We use the term in conversation as if it were some single, massive monolith. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Fairness Doctrine, New York Times, Supreme Court, Associated Press, Joe Sixpack, Union Carbide, First Amendment, Burger King, General Motors, Los Angeles, Mike Wallace, Business Week, Media Primer, President Reagan, Radio Shack, Washington Post, Action News, Air Florida, Dow Chemical, Fan Company, Illinois Power, Mother Hen, Philip Morris, Bell Helicopter New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
The media. We use the term in conversation as if it were some single, massive monolith. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Fairness Doctrine, New York Times, Supreme Court, Associated Press, Joe Sixpack, Union Carbide, First Amendment, Burger King, General Motors, Los Angeles, Mike Wallace, Business Week, Media Primer, President Reagan, Radio Shack, Washington Post, Action News, Air Florida, Dow Chemical, Fan Company, Illinois Power, Mother Hen, Philip Morris, Bell Helicopter New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 19
books:
See all 19 books this book cites
- Teach Yourself Public Relations Pb by Harvey Smith in Back Matter (1), Back Matter (2), and Back Matter (3)
- Public Relations (Business Masters) by Jon White on page 63, and Back Matter
- Business and Society: Corporate Strategy, Public Policy, Ethics (The McGraw-Hill series in management) by Keith Davis in Back Matter
- Business and Society: Stakeholders, Ethics, Public Policy w/ Powerweb card 11e by LAWRENCE in Back Matter
- The Responsibilities of Journalism by Robert Schmuhl in Back Matter
See all 19 books this book cites
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
