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No End to Her: Soap Opera and the Female Subject Paperback – March 29, 1993


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Editorial Reviews

From Library Journal

Written by an academic who has also written for several soap operas, this is a psychoanalytic and feministic look at female characters in the often-maligned soap opera genre. Nochimson, whose writing credits include episodes of Search for Tomorrow and Guiding Light , theorizes that "a character who promotes a femininity shared by women across time and cultures, the soap opera heroine has... developed the potential to defy mainstream society's earnest image of itself." Drawing on Freud, Greek mythology, and the story lines of several popular daytime dramas, she presents "soap opera as a legitimate discourse: one that has its own truth, its own beauty, and its own inner logic and self-preservation." In all the characters Nochimson uses as points of reference, she neglects one who may be of quintessential importance to her thesis: Erica on All My Children. This interesting study is recommended for academic and large public libraries.
- Carolyn M. Mulac, Chicago P.L.
Copyright 1993 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Review

"Recommended." -- Library Journal --This text refers to an out of print or unavailable edition of this title.
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Product Details

  • Paperback: 237 pages
  • Publisher: University of California Press (March 29, 1993)
  • Language: English
  • ISBN-10: 0520077717
  • ISBN-13: 978-0520077713
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 13.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #2,434,843 in Books (See Top 100 in Books)

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4 of 4 people found the following review helpful By "brassmclean" on December 31, 2000
Format: Paperback
This is a terrific book on an underrated cultural phenomenon. Soap operas thrive because the medium is the message: Women survive, they continue unto tomorrow and tomorrow and tommorow (to borrow Shakespeare). Soaps are the female viewpoint, their desires, their powers, their failures. And they very often were the trendsetters in female culture and liberation. I know it's hard to believe, but read this history and never feel guility about your "stories" again - Scheherazade didn't!
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Format: Paperback
This is a Ph.D dissertation about Soap Operas by a professor who worked on several as a writer. She uses a Freudian approach to explain that the soap opera format uses a more feminine approach to storytelling instead of the beginning, middle and end format of films and television with a limited amount of story time. My interest in the book revolved around its chapter on the Luke and Laura story of General Hospital from 1978-1981. It also provides a fascinating account of how the soap opera developed from radio in the 1920s when the Ivory Soap company developed 15 minute shows on a recurring basis aimed at women. They weren't successful at first but eventually several caught on, especially in the 30s. In the 40s, a psychologist tried to get soap operas banned because he stated he had scientific evidence that it gave women thoughts they wouldn't normally have without the shows, and physical changes such as racing pulse and high blood pressure. In the 50s, The Guiding Light transferred from radio to TV. Author Nochimson discusses the changes in soap opera format as television took over and the momentous evolution of soap opera in 1978 when Gloria Monty joined General Hospital with an authority few producers ever have. General Hospital was about to be cancelled when Monty took over and she was given wide latitude in deciding how the show would proceed. In looking to lure a younger audience, she chose Genie Francis at 14 to play a 15 year old girl who is at first confused after finding out that she was kidnapped at birth and her family she has grown up with is not her real family. She meets her biological mother and gradually moves in with her.Read more ›
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