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No Excuses: Concessions of a Serial Campaigner [Paperback]

Robert Shrum (Author)
3.4 out of 5 stars  See all reviews (31 customer reviews)

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Book Description

June 24, 2008
He was named by The Atlantic Monthly as "the most sought-after strategist in the Democratic party." He was targeted by National Review as the Democratic Party's "poet goon." From his unique perspective, Robert Shrum gives us an epic and personal story of the struggle for power in America during the past four decades.

With wit and humor, rare candor, and a wealth of detail, he vividly recounts the real personalities and real forces that shaped the outcome of the closest and most important elections of our time. We are there with Shrum in the back rooms, on the planes, and in the motorcades with Ted Kennedy, Al Gore, John Kerry, John Edwards, and Bill and Hillary Clinton.

Shrum reveals the manipulations and limitations of old and new forms of political persuasion, from the historic and sometimes controversial speeches he wrote to the negative ads he created for national and statewide candidates, from prepping presidential nominees for critical debates to the deployment of the new political weapon, the Internet.

He lifts the curtain on decisive moments. Did John Kerry and John Edwards actually believe in the Iraq war they voted for? What was the real reason the Kerry campaign didn't respond faster to the Swift Boat attacks? Why didn't Al Gore let Bill Clinton campaign all-out in 2000? How did Clinton get through the first perilous week of the Lewinsky scandal?

This is a provocative journey through recent history: George McGovern's antiwar campaign of 1972, the improbable rise of Jimmy Carter, Senate campaigns that made historic breakthroughs and shaped the presidential contests of the future, the gifts that made Bill Clinton a great politician -- and the circumstances and calculations that kept him from being a great president.

As strategist, adviser, and often friend to the leaders he enlisted with, Shrum shows them as they are, with their strengths and human weaknesses -- as well as his own.

Assailed as a populist who pushed the Democratic Party, in a phrase he coined, "to stand for the people, not the powerful," Shrum argues that unlike Republicans from Reagan on, Democrats fall short, politically or in office, when they trim their convictions and walk away from fundamental issues -- like universal health coverage. This is one of the most fascinating books ever written about the victories and defeats, the causes and candidates, the "flawed heroes" that drive the high drama of American politics.


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Editorial Reviews

From Publishers Weekly

Shrum's autobiography reads like a detailed history of politics with a heavy concentration on the Democratic Party that may cause some to lose what little faith they have in the democratic process. From childhood days as a student deeply interested in politics and the first few campaigns he worked on to the 2004 election, Shrum reveals some of his hardest challenges, greatest achievements and disappointments. Known as the mastermind behind numerous election campaigns at the federal, state, and local level for over 30 years, Shrum reveals the different tactics and strategies employed over the years to garner votes and manipulate public opinion. Shrum masterfully summons up the details and moods of past elections, injecting the hope of the time into past political campaigns. Prichard only adds to this compelling and insightful book by keeping an excellent pace and smooth rhythm to his narration. When quoting politicians, he imbues the words with trace hints of each person's speaking style so that the unique voices of Sen. Edward Kennedy, and presidents Reagan and Clinton are easy to recognize. With a long history of speech writing, Shrum's talent for writing for sound blends seamlessly with Prichard's narrating adeptness.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Audio CD edition.

From Booklist

With experience working with the presidential candidacies of eight Democrats, as well as on the elections of senators, governors, and mayors, and with a reputation that has ranged from wunderkind to curse, Shrum offers a long and broad perspective on the Democrats' political strategizing over the past 30 years. Among his clients: George McGovern, Dick Gephardt, Al Gore, and John Kerry, as well as Jimmy Carter and Bill Clinton. Given their track records as winners and losers, Shrum's involvement in their candidacies has left him with a reputation as "the black cat of American politics, someone who had connived, confused, consulted, and condemned" Democratic candidates. Shrum recalls candidates in unguarded, vulnerable moments, when they actually spoke their minds, and in calculating moments, when they wanted the words—and ideas—placed in their mouths. Shrum also recalls the infighting, self-destruction, and spin typical of American politics as it has evolved in the last three decades. Although he does detail his own shortcomings, he laments the tendency to blame the consultant when the campaign ends in defeat. An enlightening and amusing look at American politics by a consummate insider. Bush, Vanessa
Copyright © American Library Association. All rights reserved --This text refers to an out of print or unavailable edition of this title.

Product Details

  • Paperback: 544 pages
  • Publisher: Simon & Schuster (June 24, 2008)
  • Language: English
  • ISBN-10: 0743296524
  • ISBN-13: 978-0743296526
  • Product Dimensions: 8.2 x 5.3 x 1.5 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #1,438,770 in Books (See Top 100 in Books)

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Customer Reviews

31 Reviews
5 star:
 (9)
4 star:
 (11)
3 star:
 (2)
2 star:
 (2)
1 star:
 (7)
 
 
 
 
 
Average Customer Review
3.4 out of 5 stars (31 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

17 of 19 people found the following review helpful:
5.0 out of 5 stars Shrum Offers Honest and Provocative Insider's Account, June 5, 2007
If you enjoy reading an insider's account of a presidential campaign, then this book is difficult to pass up. Shrum is as candid as ever, and has produced a powerfully well-written and passionate memoir. He presents an inside look into several presidential campaigns from his vantage point, and pulls no punches. Whether one agrees or disagrees with Shrum's analysis, kudos to him for his honesty.
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5 of 6 people found the following review helpful:
5.0 out of 5 stars a page turner by a great wordsmith, June 28, 2007
By 
Martin J. Keenan (Great Bend, KS USA) - See all my reviews
(REAL NAME)   
Shrum is first and foremost, a wordsmith, a speechwriter, which led to political consulting. From the start of the book where he describes meeting JFK as a teenager---to the conclusion, in which Sen. Edward Kennedy throws Shrum a retirement party, the book is filled with interesting stuff about politics. A true "inside-baseball" account of the presidential races in recent decades.

Shrum seems even-handed in his assessment of people in politics, and the times he reveals unflattering information about people doesn't come across as score-settling, but simply telling it like it is. All good political books have to have some new information---some zingers about political stars, but Shrum's assessment of people is balanced by both positive and negative information. The one guy who seems to get no criticism in the book is Ted Kennedy, and it is clear that Ted and Shrum are close friends and that Shrum has too much respect for the Kennedys to

throw in any zingers about him or his clan. A great read by a great writer.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars IF YOU WANT AN INSIDER'S VIEW OF ELECTIONS, May 28, 2008
When I first saw Bob Schrum's book on the shelves at my local book store, I pulled it out, cracked the cover, and sat cross-legged right there on the floor, inhaling about 100 pages before my wife Holly caught my attention, and said we should be on our way.

I bought the book that I'd already marked with my notes, and tabbed.

I read it that evening, all the way through, couldn't put it down.

If you like great writing, are somewhat of a political obsessive, and are dying to know what goes on in political campaigns, you should read this book. You won't be disappointed - except you'll find it went by too fast and want more. I did.

To appreciate my point of view, you have to understand that I have always thought that Schrum could turn a phrase or see an argument in a way few could, and I've always thought that he did this with high-minded compassion for the underdog that has survived numerous campaigns and, even more challenging to his integrity, that has endured his own commercial success.

I know there are folk out there who pulled out their long swords to cut at Schrum's revelations and the story he had to tell and that wish him ill. The most prominent of these you can find in Schrum's table of contents so you can see for yourself, if so inclined, precisely how Schrum dispatches the unworthy.

Sour grape critics aside, if you want to get a sense of present politics and past history, this is a book that you must read.

It tells you how Schrum realized his own appetite and skill for the political adventure that became his life story, whether it was his gift to merge the right word with the moment, or to turn the precisely correct argument into a rhetorical pirouhette.

At his best, he takes you inside the back rooms when chaos and indecision must be ordered to figure out what to do next.

He gives you a glimpse into Ted Kennedy, his first and longest lasting loyal devotion, and other presidential runs for the White House.

If you want to know about the high strategy and drive-by slanders and back-biting king-of-the-hill wars on the campaign bus endemic to political campaigns since Brutus drove his blade into Caesar, you'll find a few recent chapters in that history right here.

Schrum writes this as if it's his last memoir, and he's fading from the active political scene.

It is interesting to observe, however, that, in his book, he favors only one candidate running for President on the Democratic side, Barack Obama.

Schrum's direct praise of Obama's qualities, written when the field of candidates was crowded, shows his reading to be somewhat prescient of Obama's success.

It also makes you wonder whether, if Obama gets the democratic nomination in Denver, whether Schrum will be on the talking head shows as an Obama spokesperson, rather than as a disinterested observer and old hand.

Get this book. But don't clutter the aisles reading it on the floor - as I did.
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