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No


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Product Details

  • Actors: Gael Garcia Bernal, Christopher Reeve
  • Directors: Pablo Larrain
  • Format: Multiple Formats, AC-3, Closed-captioned, Color, Dolby, NTSC, Subtitled, Widescreen
  • Language: Spanish
  • Subtitles: English, French
  • Region: Region 1 (U.S. and Canada only. Read more about DVD formats.)
  • Aspect Ratio: 1.85:1
  • Number of discs: 1
  • Rated: R (Restricted)
  • Studio: Sony Pictures Home Entertainment
  • DVD Release Date: June 25, 2013
  • Run Time: 118 minutes
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (64 customer reviews)
  • ASIN: B00AZMFKXK
  • Amazon Best Sellers Rank: #23,053 in Movies & TV (See Top 100 in Movies & TV)
  • Learn more about "No" on IMDb

Editorial Reviews

Based on a true story, when a Chilean military dictator calls for a referendum on his presidency, opposition leaders persuade a brash advertising executive to spearhead their campaign.

Customer Reviews

The acting was good.
Sherrypi
(The entire situation was a lot more complicated but would require a much longer explanation that isn't really necessary to the context of the film).
Whitt Patrick Pond
This is a very interesting true story about the advertising campaign that changed the politics and leadership of Chile.
corvus corax

Most Helpful Customer Reviews

Format: DVD
The close examination of the 1988 referendum campaign called for by Chile's military dictator Augusto Pinochet provides not only a fascinating peak inside politics, but it also is a true story of how the Chilean people successfully staged a bloodless revolution to free themselves from the power of a dictator. Based on fact as depicted in a play written by Antonio Skármeta, molded into a screenplay by Pedro Peirano,and directed with a keen sense of period by Pablo Larraín, the film uses substantial bits of archival film footage that enhances the impact of this moment in history.

NO is the story of the advertising campaign surrounding the 1988 referendum that was supposed to `elect' General Pinochet to another eight years of dictatorship in Chile. The referendum campaign will last 27 days leading up to the October 5, 1988 vote, with each side getting fifteen minutes of uninterrupted television air time each day for their campaign. The "no" coalition decides to hire René Saavedra (Gael García Bernal), a young, brash, in demand advertising executive to spearhead their campaign, which causes problems if only because his boss, Lucho Guzmán (Alfredo Castro), is an advisor to Pinochet. Saavedra's troubled home life - his ex-wife Verónica Carvajal (Antonia Zegers) believes the referendum is simply Pinochet propaganda and shares custody of their son Simon (Pascal Montero) - interferes with René's focus, but he eventually devises a plan to spearhead the NO campaign by putting a positive, consumerist spin on it with plenty of humor to be had.
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10 of 11 people found the following review helpful By Jiang Xueqin on March 22, 2013
Format: DVD
"No" in its first minute is a jarring visual experience. It's grainy and shaky, as though it were a youtube video blown onto the screen, and it's only well into the movie when we realize that the visuals are meant to evoke the visuals of late 1980s Chilean television so that actual television footage from that era could match seamlessly with the rest of the film. Once we overcome this psychological hurdle we come to appreciate "No" as a moving and stirring tale.

It's 1988, and Pinochet's military dictatorship of Chile has endured for fifteen years. Facing growing international pressure (namely, US pressure), the dictator decides to hold a referendum whether to extend his rule by another 8 years. It seems to the majority of those most opposed to him (40 percent of Chileans live below the poverty line, and there are tens of thousands of political dissidents either killed, exiled, or disappeared) that the referendum is just a sham, and they are determined to ignore it. But one adman (played by the always wonderful Garcia Bernal) is determined to get the apathetic (the young) and the scared (middle-class women in their sixties) to vote, and to finally topple Pinochet from power.

There are two dimensions to the film, both equally powerful and effective. The first dimension is how a political/media strategy is formed and executed with limited resources. Knowing that Pinochet's first weapon of choice is to instill fear in Chileans, the adman wisely decides to instill hope, excitement, and optimism with a colorful, funny, and irreverent media campaign.
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4 of 4 people found the following review helpful By Tommy Dooley TOP 500 REVIEWER on August 23, 2013
Format: Amazon Instant Video
General Pinochet came to power by a coup d'état in 1973 when he overthrew the democratically elected government of President Allende's `Unidad' Popular party. Pinochet was made President and de facto dictator heading a notorious junta that suppressed all opposition through fear, intimidation and murder, or `disappearances as they liked to call it. Prime Minister Margaret Thatcher thought he walked on water after `supporting' her war to retake the Falkland Islands from Argentina. But enough of the potted history lesson and back to the film. The plot comes together in 1988 when after years of pressure El Presidente decided to hold a plebiscite on the future of dictatorship.

The question to be put to the people was simple, they were asked to vote yes or no; yes for more of the same and no for a democratic future. Everyone believed that it was a stitch up or that the junta was so far removed from reality having bought their own lies and propaganda that they could not lose so each side was given fifteen minutes a night to state their case, and then the fun began. This film from Pablo Larraín (`Tony Manero' and `Post Mortem') continues his excellent career in making off the wall films that mix Chile's history with superb story telling and inspirational cinema. This stars the brilliant Gael Garcia Bernal as Renee Savadrea who is an advertising executive. He gets asked to head up the `no' campaign, but is more used to advertising fizzy drink commercials and initially says no to `no'.

The no campaign is a loose confederation of a rainbow alliance featuring all the unwelcomed politicos of Latin America, commies, etc.
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