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A must read for any serious Schwinn collector. It will give you greater appreciation for your Chicago-made REAL Schwinn.Published 12 months ago by Stephan B.
Read this book years ago and missed it so much i had to have my own copy. Great book that makes you almost smell the hard wood floors of the old Chicago Schwinn factory. Read morePublished 12 months ago by Eric
Never take a job at a privately owned company with the grandkids running the place.
If you are a grandkid who owns a company, got to Hawaii and live on the beach and... Read more
This is a great story about how a company, any company, can grow to be the largest in its industry, and then become so protective of its marketshare that it can't see past the MBAs... Read morePublished on August 28, 2013 by Louis Mauriello
If is not a Schwinn then it is not collectable? My friends and I rebuild antique Whizzers and putt around Illinois while Mary and the other ladies shop. Read morePublished on June 11, 2012 by Raymond I. Spangler
The book is misnamed. It is titled the story of Schwinn, a family saga, but this is less a business book and more a history of biking in America. Read morePublished on September 18, 2011 by Jerry
This is a fascinating cautionary tale about what happens to a business -- no matter how famous -- when it loses focus on its customers and competitors. Read morePublished on January 12, 2010 by Steve Frazier