In No Logo, Klein patiently demonstrates, step by step, how brands have become ubiquitous, not just in media and on the street but increasingly in the schools as well. (The controversy over advertiser-sponsored Channel One may be old hat, but many readers will be surprised to learn about ads in school lavatories and exclusive concessions in school cafeterias.) The global companies claim to support diversity, but their version of "corporate multiculturalism" is merely intended to create more buying options for consumers. When Klein talks about how easy it is for retailers like Wal-Mart and Blockbuster to "censor" the contents of videotapes and albums, she also considers the role corporate conglomeration plays in the process. How much would one expect Paramount Pictures, for example, to protest against Blockbuster's policies, given that they're both divisions of Viacom?
Klein also looks at the workers who keep these companies running, most of whom never share in any of the great rewards. The president of Borders, when asked whether the bookstore chain could pay its clerks a "living wage," wrote that "while the concept is romantically appealing, it ignores the practicalities and realities of our business environment." Those clerks should probably just be grateful they're not stuck in an Asian sweatshop, making pennies an hour to produce Nike sneakers or other must-have fashion items. Klein also discusses at some length the tactic of hiring "permatemps" who can do most of the work and receive few, if any, benefits like health care, paid vacations, or stock options. While many workers are glad to be part of the "Free Agent Nation," observers note that, particularly in the high-tech industry, such policies make it increasingly difficult to organize workers and advocate for change.
But resistance is growing, and the backlash against the brands has set in. Street-level education programs have taught kids in the inner cities, for example, not only about Nike's abusive labor practices but about the astronomical markup in their prices. Boycotts have commenced: as one urban teen put it, "Nike, we made you. We can break you." But there's more to the revolution, as Klein optimistically recounts: "Ethical shareholders, culture jammers, street reclaimers, McUnion organizers, human-rights hacktivists, school-logo fighters and Internet corporate watchdogs are at the early stages of demanding a citizen-centered alternative to the international rule of the brands ... as global, and as capable of coordinated action, as the multinational corporations it seeks to subvert." No Logo is a comprehensive account of what the global economy has wrought and the actions taking place to thwart it. --Ron Hogan --This text refers to an out of print or unavailable edition of this title.
I found myself reading No Logo on the subway ride home after a trip to the shopping mall where I spent about $70 on clothing and accessories & sort of wondered about how cheap it... Read morePublished 10 days ago by Nicole Chardenet
definitely one of the best books on Zeitgeist and one of the best books I have ever read. Intelligent and visionary. It has really changed the way I look at the world. Read morePublished 29 days ago by Tomislav Stojanovic
Naomi Klein is one of the greatest thinkers of our time. After reading her books, your life will never be the same again.Published 6 months ago by Melanie Zuben
explains the branding phenom . Solid research on the genesis from label to full body billboarding of our apparel. Cotton tattooingPublished 9 months ago by scotland
I liked every page of this book. It gives you all the information regarding brands. They ups and downs during diffrent times of the century.Published 11 months ago by Korabii
Naomi Klein is the female version of Michael Moore, but is nicer to look at! This is a great addition to the other books I have of hers.Published 12 months ago by Barbara Renton