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In No Logo, Klein patiently demonstrates, step by step, how brands have become ubiquitous, not just in media and on the street but increasingly in the schools as well. (The controversy over advertiser-sponsored Channel One may be old hat, but many readers will be surprised to learn about ads in school lavatories and exclusive concessions in school cafeterias.) The global companies claim to support diversity, but their version of "corporate multiculturalism" is merely intended to create more buying options for consumers. When Klein talks about how easy it is for retailers like Wal-Mart and Blockbuster to "censor" the contents of videotapes and albums, she also considers the role corporate conglomeration plays in the process. How much would one expect Paramount Pictures, for example, to protest against Blockbuster's policies, given that they're both divisions of Viacom?
Klein also looks at the workers who keep these companies running, most of whom never share in any of the great rewards. The president of Borders, when asked whether the bookstore chain could pay its clerks a "living wage," wrote that "while the concept is romantically appealing, it ignores the practicalities and realities of our business environment." Those clerks should probably just be grateful they're not stuck in an Asian sweatshop, making pennies an hour to produce Nike sneakers or other must-have fashion items. Klein also discusses at some length the tactic of hiring "permatemps" who can do most of the work and receive few, if any, benefits like health care, paid vacations, or stock options. While many workers are glad to be part of the "Free Agent Nation," observers note that, particularly in the high-tech industry, such policies make it increasingly difficult to organize workers and advocate for change.
But resistance is growing, and the backlash against the brands has set in. Street-level education programs have taught kids in the inner cities, for example, not only about Nike's abusive labor practices but about the astronomical markup in their prices. Boycotts have commenced: as one urban teen put it, "Nike, we made you. We can break you." But there's more to the revolution, as Klein optimistically recounts: "Ethical shareholders, culture jammers, street reclaimers, McUnion organizers, human-rights hacktivists, school-logo fighters and Internet corporate watchdogs are at the early stages of demanding a citizen-centered alternative to the international rule of the brands ... as global, and as capable of coordinated action, as the multinational corporations it seeks to subvert." No Logo is a comprehensive account of what the global economy has wrought and the actions taking place to thwart it. --Ron Hogan --This text refers to an out of print or unavailable edition of this title.
This book's main content has not been updated since the late 90's and thus does not cover all the changes that have happened in the world since; it does have a comment on 9/11 but... Read morePublished 1 month ago by Jaime H
That book finally explain me , WHY in school kids forced to take all breakfast items regardless want they or not - and throw them away unused.... Read morePublished 1 month ago by Anastasia
Amazing book. The author is explaining how corporations are taking over governments and people. She shows how the pseudo economical growth is destroying countries and social... Read morePublished 3 months ago by Cadet
I feel Klein did her best in the first part of the book, where she exposed the nitty gritty details of Capitalism, such as the fantastic move of major corporations, led by big... Read morePublished 4 months ago by Jude Li-Berry
Makes you think about things and starts conversation at minimum, that's the point.Published 4 months ago by Gerardo Mendoza Ramos
Excellent! A little dated in the references but unmatched in insight. My students love it!Published 5 months ago by amerculthist
Another essential work from Canada's pre-eminent public intellectual. This should be required reading in first-year college.Published 8 months ago by brimstoner