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No More Rules: Graphic Design and Postmodernism Paperback – October 1, 2003


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Paperback, October 1, 2003
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Product Details

  • Paperback: 192 pages
  • Publisher: Yale University Press (October 1, 2003)
  • Language: English
  • ISBN-10: 0300100345
  • ISBN-13: 978-0300100341
  • Product Dimensions: 11 x 8.7 x 0.8 inches
  • Shipping Weight: 2.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #180,744 in Books (See Top 100 in Books)

Editorial Reviews

From Booklist

As twenty-first-century design concerns seem to center increasingly on the depiction as well as the use of technology, this new graphic design book, copiously illustrated and thoughtfully written, provides a comprehensive overview of modernism as applied to American graphics and a look at the explosion of creativity ushered in via digital design.

No more rules screams the title in a font reminiscent of De Stijl-ist Germanic modernism as design critic Poynor explains the changes in graphic work both before and after new electronic technologies took hold in the 1990s, with emphasis on the unleashing of creative energies occasioned by computer-assisted design. The last two decades of the twentieth century saw many of the old, tried, and true rules of graphic design abandoned as the idiosyncratic and self-expressive took precedence. Poynor, who founded Eye, an international design journal, provides good overviews of graphics development and issues in the electronic age, including the digital revolution's impact on "fontography" and discussion of appropriation, the visual equivalent of musical sampling. Whitney Scott
Copyright © American Library Association. All rights reserved

About the Author

Rick Poynor founded Eye, the international review of graphic design, and was its editor from 1990 to 1997. His books include Typographica (2001), Typography Now: The Next Wave (2000), and The Graphic Edge (2000).

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1 of 1 people found the following review helpful By T. Carpenter on July 19, 2013
Format: Paperback Verified Purchase
Rick Poynor gives an excellent account of the origins of and varied expressions of Postmodernism in Graphic Design. This book is a valuable starting point for investigating self expression in graphic design and how art history and literary theory informed designers to break free from the dogma of late Modernism and corporate graphic design.
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0 of 1 people found the following review helpful By Dead Not Sleeping on August 21, 2012
Format: Paperback
I purchased it for a college course and it served its purpose. It's a decent little book for a decent price.
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