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11 of 11 people found the following review helpful:
5.0 out of 5 stars
A sawed-off shotgun of sensible, contrarian business advice!, March 13, 1999
By A Customer
This review is from: No Rules: 21 Giant Lies About Success and How to Make It Happen Now (Paperback)
Loosely speaking, this book falls into the "self-help" genre. However it sharply contradicts many, if not most of the books within that category. Ever read a PMA book that told you how great your future was going to be and never gave you a single concrete reason why? Frustrating, isn't it? No rules is different. It's reality-based. Bold and brutal where necessary. It tosses out the idealistic "should-be" world and replaces it with a firm understanding of what reality IS. Then attempts to deal with it. This book doesn't say that success begins with a positive mental attitude. It says that success begins when you start thinking different from everyone else and separating yourself from the pack. Kennedy hunts down 21 major success myths and either debunks them entirely or else reveals subtleties and gotchas within those 21 principles that most people miss altogether. Ultimately, No Rules is motivational and it sheds a lot of light on why some people who according to 'theory' shouldn't succeed, succeed anyway. This is not a book you have to make yourself read. After the first chapter you'll be hooked and you won't be able to put it down. Kennedy is a great entertainer and storyteller, and he has many great stories to tell. NOTE: This book is the paperback equal to the hardcover "How To Succeed In Business By Breaking All The Rules" by the same author. That books is also reviewed on Amazon. See all the raves and 5 star ratings.
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13 of 14 people found the following review helpful:
3.0 out of 5 stars
WAKE UP AND SMELL REALITY, July 24, 2000
This review is from: No Rules: 21 Giant Lies About Success and How to Make It Happen Now (Paperback)
Finally, someone has come and exploded all of those tried and true myths of success. A customer is always right, right? NOT! Just think positive and all good things will come to you. What other good jokes do you know? In this hilarious book Dan Kennedy forces you to come to grips with reality and examine those micky mouse rules of success that have been ingrained in our minds. He shows the absurdity of them and encourages us to seek alternative avenues of self-fulfillment if we're going to make it in the business world. Nice guys finish last so smarten up. No Rules is funny, insane and will offend those purists of positive thinking and other ideas of fair play. Come on folk, we live in a cut throat, competitive culture which calls for drastic measures. Get with the program is Dan's battle cry and wake up. Despite the fact that Dan debunks the rules, he creates his own which are just as bad. He gives you the feeling that honesty is out and that being crude, rude and plain obnoxious is the way to success. Like everything else you must proceed with caution in swallowing his lines. The positive thing that must be said of this book is that it teaches us not to take things at face value. All ideas are open to critique and yes rules need to be broken in order to progress. Happy reading.
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24 of 31 people found the following review helpful:
1.0 out of 5 stars
recycled thinking of the classics, April 22, 2000
By A Customer
This review is from: No Rules: 21 Giant Lies About Success and How to Make It Happen Now (Paperback)
The message? "Challenge it all" and "don't be intimidated by authority". How? Contradict it all. Shake it up. Dan Kennedy's medium? Use a curiosity generating book title (No rules!) that threatens to debunk and make a mockery of established success formulas, then repeatedly quote from the classics anyway ... but put a spin on the interpretation (...this is what Peal really meant, p4). That seems to be Dan Kennedy's formula. Well done. My advice, however...stick with the classics - Napolean Hill, Clement Stone and Maxwell Maltz. Dan's book simply recycles the classics as it suits him, self promotes his other book and relies on annectdotal evidence (some of it incorrect, eg.p13- Darren Bennett was not an Australian Soccer Player!) Frustrating are the contradictions for which Dan apologizes in the introduction. Dan Kennedy writes in an entertaining, provocative manner. But in the end, it is a "me too" a generic with modern examples but adding little original thinking. If you are serious, get the full story, get the classics.
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