Focusing on the human aspects of radio, this inspirational handbook offers a proven regimen for improving the craft of programming in today's corporate-controlled world of radio. It helps readers develop leadership or "coaching" skills, and provides tried-and-true strategies for nurturing a successful radio team. This primer describes how to encourage creativity, build flexibility, and motivate staff to better serve listeners. It offers practical tips and techniques, personal advice, and exercises that lead to more focused station branding, stronger music programming, more engaging DJs, and - ultimately - higher ratings. This is "must-have" guidance from one of the industry's most respected pros.
No Static: A Guide to Creative Radio Programming (Book)
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Book Description
Editorial Reviews
Review
"If you think you've read all McCoy has to say about getting your staff to work at its highest possible level, about triggering creativity from every breathing person at your station, and about dealing with consultants, researchers, competition, and the dizzying changes brought on by consolidation and technology, you've got another think -- and one hell of a book -- coming." -- Ben Fong-Torres, pop culture journalist; former Managing Editor of Gavin, a leading trade magazine for the radio industry
"One of the most painful things for radio people to acknowledge is not just where radio is less than it could be, but where it is less than it used to be. It's a discussion that's essential, however, and Quincy McCoy conducts it with the deft touch of one who knows the business both from the inside and the outside." -- David Hinckley, critic at large, The Daily News
"Quincy McCoy has been an inspiration for my staff and me for many years. His unique and creative perspective has given me valuable insight on how to reinvent even the most mundane of tasks. In fact, the door to my office is adorned with 'Quincy Quotes,' alongside many of the greatest philosophers of our time." -- Danny Buch, Senior Vice President of Promotion, Atlantic Records
"Quincy McCoy has not come away from 30 years in the radio business empty-handed. He's written a great book about the life of the business -- and the business of life. It's all here -- from what to play to how to play it. But the accent is on the main ingredient in this mix, the straw that stirs the drink, YOU! And with that approach, McCoy has transformed radio from just another gig into a powerful tool for community action, social justice, and personal empowerment. Call it what you will -- heart, soul, attitude -- this book has it. And it's told with all the grace, style, and clarity of Louis Armstrong hitting a high C." -- Laurence B. Chollet, Book Reports, BPI Entertainment News Wires
"This book should be in every broadcast professional's library, period." -- The Urban Network
"When I was confronted with a problem or needed information concerning a certain issue, I would seek out an individual who was an expert in that area. Quincy McCoy is who veterans and beginners alike turn to when the truth is needed. This book will become a 'must read' resource for broadcasters -- in schools and out -- for years to come." -- Cathy Hughes, President and CEO, Radio One, Inc.
"One of the most painful things for radio people to acknowledge is not just where radio is less than it could be, but where it is less than it used to be. It's a discussion that's essential, however, and Quincy McCoy conducts it with the deft touch of one who knows the business both from the inside and the outside." -- David Hinckley, critic at large, The Daily News
"Quincy McCoy has been an inspiration for my staff and me for many years. His unique and creative perspective has given me valuable insight on how to reinvent even the most mundane of tasks. In fact, the door to my office is adorned with 'Quincy Quotes,' alongside many of the greatest philosophers of our time." -- Danny Buch, Senior Vice President of Promotion, Atlantic Records
"Quincy McCoy has not come away from 30 years in the radio business empty-handed. He's written a great book about the life of the business -- and the business of life. It's all here -- from what to play to how to play it. But the accent is on the main ingredient in this mix, the straw that stirs the drink, YOU! And with that approach, McCoy has transformed radio from just another gig into a powerful tool for community action, social justice, and personal empowerment. Call it what you will -- heart, soul, attitude -- this book has it. And it's told with all the grace, style, and clarity of Louis Armstrong hitting a high C." -- Laurence B. Chollet, Book Reports, BPI Entertainment News Wires
"This book should be in every broadcast professional's library, period." -- The Urban Network
"When I was confronted with a problem or needed information concerning a certain issue, I would seek out an individual who was an expert in that area. Quincy McCoy is who veterans and beginners alike turn to when the truth is needed. This book will become a 'must read' resource for broadcasters -- in schools and out -- for years to come." -- Cathy Hughes, President and CEO, Radio One, Inc.
About the Author
Quincy McCoy has over 30 years radio experience as a DJ, program and music director, operations manager, and industry consultant. Former urban editor and senior editor of Gavin, McCoy currently is senior vice president, music and radio programming, Sonicnet & MTVi.
--This text refers to an out of print or unavailable edition of this title.
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Most Helpful Customer Reviews
14 of 14 people found the following review helpful:
5.0 out of 5 stars
A must read for anyone in radio or future radio pros,
By A Customer
This review is from: No Static: A Guide to Creative Radio Programming (Hardcover)
I recently had the pleasure of reading 'No Static' by Quincy McCoy and I found it to be not only an informative read but an entertaining one as well. The true mark of any book is whether or not the author can transport the reader into his/her world, commanding their rapt attention from the opening page until the last and McCoys' 'Guide to Radio Programming' fits snuggly into this mold. The books takes the reader carefully and swiftly from Mr. McCoy's humble radio beginnings in Utica, New York to the present day. It is in the journey that we learn where Quincy gained his radio genuis. Well known programmers like Paul Drew, Jerry Clifton, and Bill Tanner are interviewed by McCoy and speak to him about the science of radio programming and creativity not only as a subject for an interview but as a dear and respected friend. Among the legendary radio personalities that Mr. McCoy reems an enormous amount of information and insight from are Dan Ingram, Chuck Leonard, and John Mason.This book is an absolute MUST for any radio professional (or future professional) who wants to learn the basics of radio programming, and more importantly creativity; an art somehow lost through in this age of over consolidation.
10 of 10 people found the following review helpful:
5.0 out of 5 stars
A must read for anyone in radio,
By A Customer
This review is from: No Static: A Guide to Creative Radio Programming (Hardcover)
As a person in the radio industry, "No static" gives one the straight goods. Quincy MCCoy has become my new mentor. "No static" certinally has opened my eyes to a industry that I thought I knew. If there is one book about the business we love to love, Q's book is a page tuner and a must read!!.
6 of 6 people found the following review helpful:
5.0 out of 5 stars
Curious about a career in Radio?,
By Tarri Stone (Chicago, IL) - See all my reviews
This review is from: No Static: A Guide to Creative Radio Programming (Hardcover)
This book should be course-required reading for those aspiring to a career in radio. As a student studying broadcast communications this book has been invaluable at framing the industry and providing insight into the nuances of the medium. Mr McCoy has been a pioneer in the industry and has consistently inspired creativity in others... this book continues that trend.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
I've been a part of the radio business for more than thirty years. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
creative radio, great radio station, radio landscape, morning show producer, radio professionals, personality radio, promotion director, commercial loads, radio today, radio business, air talent, air personalities, air personality Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Paul Drew, Jerry Clifton, Buzz Bennett, San Francisco, Bill Tanner, Los Angeles, Emma Lou, Howard Stern, Doug Banks, Michael Jordan, Jay Thomas, Batt Johnson, Bill Gavin, Cathy Hughes, Dan Ingram, John Long, San Diego, South Florida, Affirmative Action, Lee Abrams, New Haven, Rick Sklar, Sunny Joe, Call Back Squad New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
I've been a part of the radio business for more than thirty years. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
creative radio, great radio station, radio landscape, morning show producer, radio professionals, personality radio, promotion director, commercial loads, radio today, radio business, air talent, air personalities, air personality Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Paul Drew, Jerry Clifton, Buzz Bennett, San Francisco, Bill Tanner, Los Angeles, Emma Lou, Howard Stern, Doug Banks, Michael Jordan, Jay Thomas, Batt Johnson, Bill Gavin, Cathy Hughes, Dan Ingram, John Long, San Diego, South Florida, Affirmative Action, Lee Abrams, New Haven, Rick Sklar, Sunny Joe, Call Back Squad New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 25
books:
See all 25 books this book cites
1
book
cites this book:
- Sacred Hoops: Spiritual Lessons of a Hardwood Warrior by Phil Jackson on page 14, page 81, and Back Matter
- Real Power: Business Lessons From the Tao Te Ching by James Autry on page 31, and Back Matter
- Raised on Radio by Gerald Nachman on page 122, and Back Matter
- Playing for Keeps by David Halberstam on page 68, and Back Matter
- The Creative Spirit by Daniel Goleman on page 203, and Back Matter
See all 25 books this book cites
- Radio Production, Fifth Edition by Robert McLeish in Back Matter
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