I am so sick of Ultrviolet! I have written to the studios and Walmart and I have not received any reply! It is CRAP that we cannot use iTunes for the digital copy and I HAVE QUIT BUYING MOVIES because of this. I used to buy a BluRay movie very week! Thanks to "Ultraviolet", I walked out of another store today leaving Wrath of the Titans on the shelf.
I hate Ultraviolet but not all movies come with Ultraviolet. I feel your frustration as I am a movie junkie also. What I have found is that if I wait a couple of months I can purchase the blu-ray without the digital copy for $9.99 and can purchase the digital copy directly from iTunes for $9.99.
I know, I know you want the movie as soon as it is released but patience.