Amazon.com: Nobody to Somebody in 63 Days or Less - The Ultimate Guide to Business Networking and Word of Mouth Advertising (9780965436205): Arnold Sanow, Joseph C. Ilvento, Tracy Ilvento, Applied Business Communications: Books

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Nobody to Somebody in 63 Days or Less - The Ultimate Guide to Business Networking and Word of Mouth Advertising [Hardcover]

Arnold Sanow (Author), Joseph C. Ilvento (Author), Tracy Ilvento (Editor), Applied Business Communications (Illustrator)
4.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

September 1, 1997
Becoming someone in life is an ambition most successful people have as a child and carry with them throughout their lives. For many, it may come after college or within a few years of entering the workforce. And for others, it may happen much later in life, possibly as the result of corporate downsizing, divorce, or career change. Regardless, the sooner you get to know the right people and the sooner the right people get to know you -- the sooner you become somebody in a position to help others. This book is a catalyst to make the process of becoming a somebody quicker and easier. And we do mean quick -- 63 days or less.
Why 63 days? On average it takes 21 days to learn a new habit. We want you to get into the habit of networking. During your first 21-day cycle, pick 5 to 10 basic networking concepts and practice them every chance you get. During the second 21-day cycle, perfect your basic skills and layer another 10 to 15 skills as needed. Finally, during the third 21-day cycle, practice the basics and apply new strategies as needed.
Joseph C. Ilvento and Arnold Sanow have teamed up to bring you over 100 personal and professional networking strategies, tips and techniques. If you consider yourself an avoid networker, this book will double your effectiveness practically overnight. If you are new to the networking scene or want to tap into the free world of word of mouth advertising, you couldn't ask for a better book to read.
Each page is full of how-to advice on ways to grow your business and increase profits. The book covers everything from handshakes to thank you notes. You will learn how to:
Boost your career to new heights in less time
> Turn everyone you know into a salesperson for you
Create a positive reputation that precedes you
Learn how to double and triple your return on leads
Demystify the networking process
Build a contact database your competitors will envy
Never pay for traditional advertising again
Make yourself memorable 17 strategies
Harness the power of listening with 11 check points
Develop a 60-second commercial
Ask 10 power questions to uncover needs
Choose the right people to sit next to
Become a networking magnet
Earn as much in one morning as you do in one day
It s not a question of which strategy you will use, but how many.
To expedite your networking success, this book is organized in three sections The first section deals with strategies you should employ before the networking opportunity; the second section on strategies you can employ during the networking opportunity; and the third section focuses on strategies you can employ after the event.
It's who you know that counts! Learn the secrets the pros have been using for years to put money in their pockets. Boost your contacts by applying these expert networking strategies. You have nothing to lose and only friendships to again.

Frequently Bought Together

Customers buy this book with Get Along with Anyone Anytime Anywhere!: 8 Keys to Creating Enduring Connections with Customers, Co-Workers, Even Kids! $15.60

Nobody to Somebody in 63 Days or Less - The Ultimate Guide to Business Networking and Word of Mouth Advertising + Get Along with Anyone Anytime Anywhere!: 8 Keys to Creating Enduring Connections with Customers, Co-Workers, Even Kids!

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Editorial Reviews

Review

This is a must-read for anyone responsible for the sales, marketing or public relations efforts of their company. It's your secret weapon against your competition. --Bill Cates, Author Unlimited Referrals-Secrets That Turn Business Relationships into Gold

As a result of this book, I've made more business and personal contacts in the last 60 days than I have in the last five years. --Mark Elia, president, Mark of Excellence Remodeling

About the Author

Joseph C. Ilvento has been labeled by those who know him as the King of Networking because he practices what he preaches and uses the ideas and concepts found in this book.
He is a respected author and speaker on business networking, sales and customer service. In addition to Nobody to Somebody in 63 Days or Less , Joe partnered with Doug Price on his second and their books License to Sell Professional Field Guide to Selling Skills & Market Trends and License to Serve -- Beyond Selling The Ultimate How-To Guide for Creating Exceptional Customer Service.
He has appeared in newspapers, magazines and on various radio and television shows including the Bloomberg Financial Network, WPGC Business News Radio, Entrepreneur s Radio Showcase, and the Business as Unusual television show.
Upon graduation from Syracuse University with a Bachelor of Science degree in psychology, he began his career with Cable & Wireless Communications. Within a few short years he was promoted to National Sales Trainer. He then moved on to become a Master Trainer with Learning International (formally Xerox Learning Systems) one of only 13 worldwide. In 1989 he started his own consulting firm and has been helping Fortune 500 clients ever since. In 1998 one of them, the largest financial firm in the world, hired him as an executive in their corporate offices and he continues to play a major role in helping others in the areas of executive development, talent management and staffing. Delivering service excellence inside the corporation is something Joe does on a daily basis.
Joe has personally presented to over 15,000 business people around the world and has presented via self-directed online learning modules to another 20,000. Past audience members have included numerous government agencies such as the Central Intelligence Agency, the Marines, the Air Force, the Treasury Department, the Secret Service, and Army National Guard. Private sector audience members have included Citibank, MCI/WorldCom, Printing Industries of America, the National Real Estate Institute of America, Marriott, First Union Bank, Royal Insurance, Bechtel, the Family Research Council, Ford Motors, and more.
Joe Ilvento specializes in developing the selling, marketing and customer service skills of others. His seminars are interactive, applied, fun, and most of all effective. Joe can be reached by e-mail at joeilvento@comcast.net.

Product Details

  • Hardcover: 188 pages
  • Publisher: Applied Business Communications, Inc.; 1st, 1997 edition (September 1, 1997)
  • Language: English
  • ISBN-10: 0965436209
  • ISBN-13: 978-0965436205
  • Product Dimensions: 9.1 x 6.1 x 0.8 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,119,534 in Books (See Top 100 in Books)

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10 of 12 people found the following review helpful:
4.0 out of 5 stars A field manual for building a personal referral network., March 28, 2000
This review is from: Nobody to Somebody in 63 Days or Less - The Ultimate Guide to Business Networking and Word of Mouth Advertising (Hardcover)
This book is a gold mine.

There are only 3 ways to get new business: advertising, cold calling and referrals. Advertising can be effective but its expensive. Cold calling is incredibly time consuming and few have the necessary persistence and thick skin. The third option is personal referrals; getting others to recommend you and your company to people who trust them and will follow their advice.

That is exactly what this book shows you how to do, step by step. From how to introduce yourself to how to work a room to how to be memorable to how to follow up. Ilvento and Sanow detail how to choose your networking activities, how to prepare for them, how to use them and then what to do with the leads and referrals that you get.

I start and develop business networking teams, groups of business professionals who gather weekly to pass each other qualified business referrals. I have seen networkers from the pitiful to the champions. Ask any successful networker about the time and effort it took them to build their system and, if they are honest, they will tell you of months or years of developing networking skills and discovering the path they now walk so effortlessly. Well here is the path, including where the land-mines are, laid out for you in 184 pages.

I heartily recommend this book.

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