Customer Reviews

Nobody to Somebody in 63 Days or Less - The Ultimate Guide to Business Networking and Word of Mouth Advertising

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This book is a gold mine.

There are only 3 ways to get new business: advertising, cold calling and referrals. Advertising can be effective but its expensive. Cold calling is incredibly time consuming and few have the necessary persistence and thick skin. The third option is personal referrals; getting others to recommend you and your company to people who trust them and will follow their advice.

That is exactly what this book shows you how to do, step by step. From how to introduce yourself to how to work a room to how to be memorable to how to follow up. Ilvento and Sanow detail how to choose your networking activities, how to prepare for them, how to use them and then what to do with the leads and referrals that you get.

I start and develop business networking teams, groups of business professionals who gather weekly to pass each other qualified business referrals. I have seen networkers from the pitiful to the champions. Ask any successful networker about the time and effort it took them to build their system and, if they are honest, they will tell you of months or years of developing networking skills and discovering the path they now walk so effortlessly. Well here is the path, including where the land-mines are, laid out for you in 184 pages.

I heartily recommend this book.