Noise Four: Future Lab, Culture Life, Reality Archive [Hardcover]

Attik (Author)

Book Description

Publication Date: October 2001

A lively and intense mix of experimental projects from creative powerhouse ATTIK, Noise Four is totally different to any design book published in recent years.

ATTIK is a multi-discipline brand development company made up of 200 designers employed in 5 studios across 3 continents.

Noise Four is a groundbreaking collection that filters their thoughts and inspirations into one single, holistic experience. It resonates with the energy and passion that has driven ATTIK to become one of the world's foremost creative communications teams operating on a global basis.

In essence the book serves as an all-encompassing statement of intent that maps ATTIK's future direction and positioning. Every one of the 500 pages presents a new idea, a new direction in creative thinking and poses amazing challenges to the reader. At its heart ATTIK is raw talent and unrestrained inventiveness.

Product Details

• Hardcover: 504 pages
• Publisher: Gingko Press (October 2001)
• Language: English
• ISBN-10: 1584230940
• ISBN-13: 978-1584230946
• Product Dimensions: 13.3 x 9 x 1.5 inches
• Shipping Weight: 5.9 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #1,423,917 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

4.0 out of 5 stars Big thick, beautiful book, July 6, 2002

By 

Dan Klimke "The two most abundent things in t... (Tempe, AZ United States) - See all my reviews
(REAL NAME)   

This review is from: Noise Four: Future Lab, Culture Life, Reality Archive (Hardcover)

... I am still wading through the book it has wonderful artwork but an aweful lot of the pages are poorly shot photo snaps or simplistic illustrations. They are intended to add to the overall design of the book, but I miss words, typography, but also just human sentences that explain the work. Alot of eyecandy but almost a letdown as far as content goes. Still a wonderfull purchase ...

5 of 6 people found the following review helpful:

3.0 out of 5 stars mixed feelings, July 2, 2002

By 

motor city (detroit) - See all my reviews

Amazon Verified Purchase

This review is from: Noise Four: Future Lab, Culture Life, Reality Archive (Hardcover)

Great production, lots to look at. A visual experience thin on substance. If you're into the fine art of design you will enjoy it. Think of it as a coffee table book with little commercial relevance.

2 of 2 people found the following review helpful:

4.0 out of 5 stars inspirations for experimentation, December 2, 2002

By 

SL (RI) - See all my reviews

Amazon Verified Purchase

This review is from: Noise Four: Future Lab, Culture Life, Reality Archive (Hardcover)

Experimentation is the word and the work. Usage of vector lines and beautiful photographs in the design creates a visually pleasing, but a cold feel to it as well. The images are intriguing and invites the viewer to look closer. The book is a presentation of cold, minimalist vector illustrations, typogrpahic design, photography, architecture, exhibit design--pretty much feels and seems like mishmash of all kinds of interesting looking, experimentations in design. It is a bit overwhelming to look through everything and I am not sure whether the information in the book is well structured. If you like looking at photos and design work, but are not really concerned about reading into it, you will love this book as a source of inspiration. I like this book, but I think it would be even better if their experimental processes were explained better using text as image. The book does feel too processed and overly edited especially for presenting experimental art work which indicates (intentionally or unintentionally) the experiements are over- calculated and high-risk taking is not involved.