Customer Reviews

Nokia: The Inside Story

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The book gives an interesting overview to Nokia, but at the same time it is an interesting story from the industrial revolution to the information society. Nokia has had a long way from paper, rubber, and cable business to cellular networks and handsets. It is also a story about different corporate strategies. Nokia used to be in several industries and huge diversified product portfolio. During the last 10 years Nokia has shifted its strategy to have a clear focus in the telecom industry. And all events are also related to politics.

Actually I feel the most interesting part of the book is 1970's and 1980's. It was the time when Nokia started the shift from paper and rubber industry to consumer electronics and telecom. This time had many dramatic events and great visions. 1990's is maybe the most boring part of the book. There are so many other books that tell about Nokia's most recent days and strategies.

I recommend this book. Especially, it put me to think that each strategy is always related to a prevailing political and business environment. Nokia has been able to successfully adjust its strategy to meet different needs and situations.

A well-written and entertaining look at Nokia's entire history...up until 2002 at least. Highly recommended for all Nokia fanboys like me!