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Nokia's Smartphone Problem: The End of an Icon? (Smartphone Chronicle) Paperback – May 6, 2013

by Majeed Ahmad (Author)

4 customer reviews

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What happened to one of the most celebrated corporate champions from the tiny Finland? Is Nokia the next Kodak? How the Finnish mobile phone giant reached this crossroads? The book chronicles Nokia’s lost decade in which the venerable handset champion found itself in the clutches of a vicious cycle. "Nokia’s Smartphone Problem" delves into one strategic blunder after another to offer a vivid account of this tale of management indecision. It provides a riveting look at how this comedy of errors took one of the world’s most global companies to a near-death experience. "Nokia’s Smartphone Problem" is written to educate and inform managers in the IT, wireless, and consumer electronic industries. It’s a groundbreaking book that delves in the past, present, and future of Nokia and smartphone business at large to find all the pertinent answers regarding smartphone product development cycle. That translates into a detailed treatment of smartphone industry’s business models and basic building blocks like hardware, operating systems, apps and ecosystems. And that makes the book a must-read for managers tasked with formulating a mobile strategy for their businesses. The book takes a microscopic look at the seemingly shaken Nokia’s product and strategy roadmaps. Next, it takes readers inside Nokia’s three-year relationship with Microsoft and narrates how the breakup eventually led to the formation of the New Nokia. The book further reconstructs Nokia’s mid- to long-term plans for reinventing this great European corporate icon. The Nokia story is engulfed in a plethora of misconceptions. A lot of information about the mobile phone pioneer is cluttered, and a number of facts are not in place. “Nokia’s Smartphone Problem” aspires to clear the air, develop a comprehensible picture, and thus set the record straight. Nokia is no more the master of the mobile game, but it is still an important company. The book digs deep into Nokia’s heritage, strategy blunders, major stumbling blocks, and bailout efforts. That way, it attempts to recollect notes from this epic moment in Nokia’s life and create an authentic document that not only recounts its breathtaking transformation, but also provides a discourse on the Finnish company’s turnaround plan. Find out: • A highly readable account of smartphone building blocks—OSes, apps, ecosystems and more • A captivating history of Symbian, MeeGo and Sailfish software ventures • What went wrong in Nokia’s phenomenal partnership with Microsoft? • Stephen Elop’s scorecard and the making of a less Finnish Nokia • How the “New Nokia” might look like?

Nokia's Smartphone Problem: The End of an Icon? (Smartphone Chronicle)

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Product Details

Series: Smartphone Chronicle
Paperback: 220 pages
Publisher: CreateSpace Independent Publishing Platform; 2 edition (May 6, 2013)
Language: English
ISBN-10: 1482091232
ISBN-13: 978-1482091236
Product Dimensions: 5.2 x 0.6 x 8 inches
Shipping Weight: 6.4 ounces (View shipping rates and policies)
Average Customer Review: 3.8 out of 5 stars See all reviews (4 customer reviews)
Amazon Best Sellers Rank: #2,935,914 in Books (See Top 100 in Books)

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Editorial Reviews

About the Author

Majeed Ahmad is former Editor-in-Chief of EE Times Asia, a sister publication of EE Times. While being the Editor-in-Chief at Global Sources, a Hong Kong-based publishing house, he also spearheaded magazines relating to electronic components, consumer electronics, and computer, security and telecom products. This is his sixth book on mobile industry. His first five book titles are Smartphone, Mobile Commerce 2.0, Age of Mobile Data, Essential 4G Guide, and The Next Web of 50 Billion Devices. Majeed studied electronics and telecommunications at Eindhoven University of Technology, the Netherlands. He has worked with blue-chip companies like AT&T, Motorola and Nortel before heading to publishing industry. Majeed has been a technology and trade journalist for more than 19 years. He is currently associated with a number of technology publications as a contributing writer and Editor-at-Large. You can follow him on Twitter at @majeedkamran

Customer Reviews

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1 of 1 people found the following review helpful

Insightful

By Amazon Customer on January 15, 2014

Format: Paperback

This book dates the start of the decline and fall of Nokia from the elevation of Olli-Pekka Kallasvuo to CEO in 2006 - the year before the iPhone launched. Kallasvuo, a lawyer, became CFO of Nokia before becoming CEO. Under his tenure as CEO, Nokia "hired a large number of executives who knew little about mobile technology, media and design," says the book. In Kallasvuo's time as CEO, the recommendations of Nokia's engineers were ignored, the challenge of the iPhone was not met, touch-screens which had been trialled at Nokia years before, were not adopted and the rot set in. Stephen Elop completed the collapse of the iconic Finnish company appartently predicting that he would be seen as a double-agent for Microsoft from where he came to head up Nokia and where he returned after selling the company to Microsoft. This is a fascinating account of an epic disaster which makes you realise how staggeringly stupid top management can be when it isolates itself from the detail of the business it's in.

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Shout out from a colleague

By Rick Merritt on August 5, 2013

Format: Paperback

I've often wondered what it would look like if I saved all the stories my peers and I wrote on a given topic and compiled them into a book. If the topic was Nokia and smartphones I think it might look a lot like this book from a former colleage at EE Times Asia.

Majeed has done a great job marshalling a wealth of the reporting on this company that once was the king of cellphones. The result makes a useful case study.

As a former editor in chief of EE Times used to tell us, a company that is dominant in one era, typically takes a big fall when a new, disruptive technology comes along. Nokia's story is still being told, but it clearly has taken the fall. Whether it ever gets on its feet again will be the subject perhpas of a follow on.

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A must for Nokia fans

By Jambi on August 3, 2013

Format: Paperback

How could Nokia have gotten from household name to handset has-been? If you're a Nokia fan or a great smartphone enthusiast, this book is a must-read. It meticulously explores the mobile phone rise as a top dog and innovator of the mobile phone industry--and shockingly sudden drop after the advent of smartphones. Are they sunk forever? This book offers some pretty plausible forecasts on whether Nokia can claw its way to the top of the smartphone market--especially now that it's got Microsoft's support. After all, the mobile industry's full of other one-time innovators and leaders that are now just sheep too. Look at Apple.

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Poorly written, but offers insight

By Chuck Howitt on May 2, 2014

Format: Paperback Verified Purchase

This book at times was sloppily written and poorly organized, but offered some interesting insights on where Nokia went wrong in the smartphone race. Like BlackBerry and Microsoft, Nokia was a victim of its own success and stuck with its playbook for too long, Ahmad writes. With its telecom background Nokia was more focused on hardware and specs, rather than software and interface, two of the great strengths of Apple and Android. Despite these strengths, the poor quality of the writing makes this book best suited for industry insiders rather than the general reader.

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