Customer Reviews

The Non-Designer's Type Book

5 star:		(11)
4 star:		(4)
3 star:		(2)
2 star:		(0)
1 star:		(3)

 

 

Robin Williams covers just what you really need to know in this short book. No useless chatter, just important information in a what-to-do and what-not-to-do manner with just the perfect dash of sarcasm and humour to create a relaxed atmosphere for learning.

The book begins with a bit of the history and structure of fonts. Very important information for beginners. But it immediately gets into information which results in an immediate improvement in your work whether you are a typesetter or graphic designer. You would now know what makes for tacky typography and what rules you could break to create a more artistic, daring, and edgy piece of work.

Every topic is accompanied by an illustration of the wrong way and the right way to do things and a list of the fonts used in the illustration (VERY HELPFUL!)

This is definitely a must-have book for anyone in the world of print media.

In my opinion, the "Non-Designer's Type Book" should just be considered "Volume II" of a boxed set with the "Non-Designer's Design Book." Its introduction to basic typography--the design and use of letters--is as elegant and understandable as the first book's introduction to graphic design.

From a basic history and classification of typefaces, to suggestions for how to mix and match them, Williams gives you all the basic advice you need to ensure that your work will never look like it was created by a chimpanzee hitting keys at random.

As always, Williams teaches sound principles, which you can apply again and again, but backs them up with a host of examples and alternatives. First things, first, though: Read the Non-Designer's Design Book first before you "graduate" to typography!

While the title suggests it's a weak primer for amateurs it is actually an excellent read for all those needing to review the basics of typography. Your work will look better and your confidence will improve after reading this book. Williams style is casual, often humorous, and always easily understood.

Too bad it's just a repackaging of Beyond the Mac is Not a Typewriter. I bought it cluelessly as there is no indication on the cover. A bit of a sales scam behind a generally good book.

I generally find typography one of those dry, tedious details I have to know to as part of my job. But THIS book makes it approachable, understandable, interesting, and even entertaining. As titled, this is a book for NON-designers - people who aren't usually interested in this stuff unless compelled to be, and who don't have a lot of time to learn it. If you're looking for something edgier or for "breaking the rules," this is not the book to start with. However, if you're one of those people with a thousand fonts on your computer and only about 3 you ever use, this book will open your mind to the possibilities.

I'm a big fan of the author, but I feel this is not one of her best books. She clearly illustrates all the important type concepts, but the book felt too long for the amount of information presented.

I love her "The Non-Designer's Design Book" which concisely covers some of the same information. I've recommended the "Design Book" to lots of people but cannot think of anyone I'd recommend the "Type Book" to. I would have preferred it as a quick reference companion to the "Design Book", maybe at half its current size.

When I picked up this book, I figured that the title, "The Non-Designer's Type Book," meant that it was a book about type, FOR non-designers. After reading it, from cover to cover, I now wonder if the title refers to the author's credentials rather than the book's target audience. I love typography. I sit in theaters and watch every minute of the rolling credits if the font used is well chosen and well displayed. I have a Caslon 540 lower-case "g" pinned to the wall above my Mac instead of swimsuit pics. If you love type, you know what I'm talking about. If you love type, avoid this book and do not recommend it to anyone who hopes to someday love typography and master its use. Robin Williams' cutesy and heavy-handed text, while sometimes informative, is loaded with irritating "insights" as well as written-in-stone directives that are passed off as law. For instance, in at least two places, she states that type should NEVER, EVER be underlined. She says that it's a "law" that should "never" be broken. C'mon Robin! I mean yes, underlining is very often misused, but have you looked at the latest PRINT or CA Annual? There is a time and a place for underlining and the sensitive, savvy designer knows when and how to do it. She outright trashes one of the most elegantly designed faces in the history of the printed word, Helvetica, and glibly states that it will be out of style for the "next two hundred years." What?? Again, has Ms. Williams even looked at what contemporary (and effective) designers are doing these days? Helvetica is alive and flourishing. And, at the same time she is trashing Helvetica, she calls "rendered" type (such as 3D effects, letters that appear to be chiseled from stone or made of, say, salad greens) typography's "most beautiful" trend. She's killin' me!! If you want to fulfill and expand your appreciation for typography, buy Robert Bringhurst's exquisite manual, The Elements of Typographic Style.

Designers, don't let the title scare you. This is not a dumbed-down guide for amateurs. Yes, it's a great resource for amateurs and they will understand it, but it's also a wonderful guide for professional designers who need to review professional-level typography. It's a must-have reference in my library. Includes lots of ideas on layout, fonts you can use in different situations, fonts that complement each other, increasing legibility and special typographic effects.

Contrary to the reviewer below, this book is most definitely a book about type for non-designers. I too love typography. Mantis neglects to mention, in his diatribe about underlining, that Ms. Williams makes it perfectly clear that a rule (line) integrated into the typographic design is entirely different from the underline feature that you hit with a keystroke. She advocates never hitting that keyboard shortcut, and she is correct. Ms. Williams also makes it clear she is creating guidelines for non-designers who need clear boundaries when they first begin, and that once you know the rules, you can break them with glee. Like Helvetica -- a very skilled designer can override the 1970s look that inevitably comes with Helvetica, just as a very skilled designer can work with art deco fonts and create a new look with them. But beginning designers aren't there yet, so Robin suggests some boundaries.

I found this book to be much more practical for the millions of people who are just discovering that there is more to type than "block text." Bringhurst's book is beautiful and philosophical and something to aspire to, but for nuts and bolts and clear guidelines that work on the page, The Non-Designer's Type Book is a must!

Robin Williams does such a great job explaining design concept's to "non-designers." I feel like she's teaching me. Here, she turns her attention to typography. Anyone could learn a great deal about typography without having read any other books on the subject from this book. Williams, being a designer, takes a visual approach to teaching typography and has a humorous way of hammering important points into your head. Not only will you be more sensitive to how type works after reading this book, but you will know the terminology of typography and, most importantly, know how to use type well and creatively.

As an avid reader and (some would argue) somewhat-successful writer, I spend a lot of time looking at the printed word. But I don't have a full appreciation behind the effort and thought that goes into how that word gets transferred from writer to reader on paper. Robin Williams has a great book for those of us who are not professionals in the world of typesetting... The Non-Designer's Type Book.

Contents: Centuries of Type; The Art of Readability; The Art of Legibility; Quotation Marks - Or Not?; Hang that Punctuation; Punctuation Style; Shift that Baseline; OpenType & Expert Sets; Small Caps; Oldstyle Figures; Ligatures; Condensed and Extended Type; Display Type; Kerning; Linespacing (leading); Paragraph Spacing; Alignment; Headlines and Subheads; Pull Quotes; Captions; Emphasizing Type; Line Breaks and Hyphenation; Swash Characters; Initial Caps; Typographic Color; Ornaments & Dingbats; Pi & Picture Fonts; Don't be a Wimp!; Evocative Typography; Choose a Typeface; Telltale Signs of Desktop Publishing; Trends in Type; Typographic Terms; Listen to Your Eyes; Font and Product Vendors; Special Characters; Index

It's easy to look at something written and get an immediate impression as to whether it looks good or not. But it's really hard sometimes to know exactly why. Williams demystifies the whole world of print design in such a way that even a novice like me starts to "get it". Her explanation of font styles and when to use what should be required reading for everyone putting words to paper. Just because you can use 10 fonts in a report doesn't mean you should. Going a little deeper, you learn about kerning (spacing between letters) and how that can be adjusted for the best visual results. All of these subjects continue to build on each other, and by the end of the book you have a solid foundation on the subject. What makes the book even better is that her writing style is conversational and somewhat irreverent, and there are an abundance of examples on nearly every page. Even if you already know a particular rule (such as using smart quotes or hanging punctuation), the visual nature of her writing can be used to glean ideas for your own work. Reference and inspiration in a single volume is a hard thing to accomplish, but she pulls it off with ease.

This is another one of those books that will stay close at hand. This will probably be more of a "stay at home" book, as that's where a lot of my writing takes place. But it's guaranteed to get slotted in next to all my other volumes that allow me to make-believe I'm a writer. Great book...