The Nonprofit Handbook: Fund Raising (AFP/Wiley Fund Development Series) (The AFP/Wiley Fund Development Series) [Hardcover]

James M. Greenfield (Editor)

Book Description

Publication Date: March 9, 2001 | ISBN-10: 0471403040 | ISBN-13: 978-0471403043 | Edition: 3

The Third Edition of this invaluable handbook provides a complete overview of the entire development function, from management and strategic planning to hands-on, practical guidance for the various kinds of fundraising. Written by leading fund-raising professionals and edited by James M. Greenfield, this volume is a classic in the field of fundraising.

Editorial Reviews

Review

There are some books, The Bridges of Madison County comes to mind, that are best read in one sitting. Then there are others, the Holy Bible being the quintessential example, that speak to you as your needs arise.
Certainly, The Nonprofit Handbook: Fund Raising , is in the latter category. In fact, it could legitimately be called the bible of fund raising, brimming as it is with the insights, wisdom, and expertise of 63 of the nation's best minds on all facets of fund raising.
This revised, updated, and significantly expanded third edition is an unrivaled desktop reference. No, you won't consult it daily or even weekly. But when in the course of your job you need sound guidance or an infusion of fresh ideas on virtually any topic in fund raising, The Nonprofit Handbook will serve as a reliable and reassuring source to which to turn.

Certainly the roster of contributors is impressive: from hands-on practitioners, to seasoned consultants, to "big picture" thinkers. And chapters such as, "Fund Raising on the Net," and "New Media and Direct-Response Fund Raising," show that editor James Greenfield is current in his thinking and outlook.
A massive work (54 chapters, 1140 pages), The Nonprofit Handbook: Fund Raising is nonetheless sleekly presented in seven major parts: Managing Fund Development, Institutional Readiness, Annual Giving Programs, Major Giving Programs, Select Audiences and Environments, Ethics and Governance, and Support Ingredients.
And under each of these broad headings you'll find 10 or more chapters devoted to nearly every conceivable sub-topic of importance. For example, in the part devoted to major giving programs, there are individual chapters on corporate fund raising, cause-related marketing, prospect development, capital fund appeals, planned giving, marketing to donors, the grant-seeking process, and more.
If you want the comfort and convenience of having a seasoned "consultant" to turn to, or a steady hand to grasp as you navigate professional conundrums, then The Nonprofit Handbook: Fund Raising belongs on your bookshelf. (Jerry Cianciolo)

"...a classic in its field..." (Business Wire, 24 April 2002)

From the Publisher

The revised and expanded format enables us to provide more coverage to both "sides" of the nonprofit equation, management and fund-raising. In practice, these two aspects of a nonprofit's organizational structure each keep to themselves. The Nonprofit Handbook: Management offers proven advice, from experts in the field, on every facet of a nonprofit's daily operations: management and leadership, human resources, benefits, compensation, financial management, marketing and communications, law and regulations. The Nonprofit Handbook: Fund-Raising covers every aspects of the practice from preparatory, organizational and managerial issues, to both annual and major giving to specialized types of nonprofit organizations. --This text refers to an out of print or unavailable edition of this title.

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Product Details

• Hardcover: 1176 pages
• Publisher: Wiley; 3 edition (March 9, 2001)
• Language: English
• ISBN-10: 0471403040
• ISBN-13: 978-0471403043
• Product Dimensions: 10.2 x 7.4 x 1.9 inches
• Shipping Weight: 4.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,246,516 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

12 of 15 people found the following review helpful:

4.0 out of 5 stars It isn't just a book; it's a fund raising curriculum . . . ., January 18, 1998

By A Customer

This review is from: The Nonprofit Handbook, Fund Raising (The AFP/Wiley Fund Development Series) (Hardcover)

One of the most experienced and respected fund-raising professionals in the United States, James M. Greenfield, ACFRE, FAHP, has assembled the best wisdom 42 other highly-regarded and experienced fund-raising leaders, into a comprehensive handbook covering nearly every conceivable aspect of fund development.   The Nonprofit Handbook:  Fund Raising isn't just a book; it's a fund raising curriculum between two covers.  Indeed, I am unaware of any other volume which attempts -- and successfully so, I might add -- to map the entire scope of fund raising so thoroughly.  A warning, though:  It would be a monumental task to read this book in its entirety.  Rather, its best use is as a fund raising reference - a one-volume library for articles covering just about any topic fund development professionals are likely to encounter.   For example, folks who are involved with an annual fund will want to focus on Part III, entitled "Annual Giving Program." The section contains articles on "Overview of Annual Giving," "Direct Mail," "Benefit Event Fundamentals," "Benefit Event Enhancements," Telemarketing," and "Volunteer-Led Solicitations."   To take another example, folks looking for major donors will turn to Part IV, entitled "Major Giving Programs," containing thorough treatments on these topics:  "Overview of Major Giving," "The Corporate Support Marketplace," "The Grant-Seeking Process," "Major Gifts from Individuals," "Capital Fund Appeals," "Planned giving:  Gift Vehicles," and "Planned Giving:  Management and Marketing."   One drawback is its price.  At $210, it's one of the pricier books in fund raising.  However, this is a two-volume set.  I've described only the "Fund Raising" volume; there is also Management volume, covering -- again, in encyclopedic fashion -- all aspects of nonprofit management.  We'll be reviewing that in the next installment of "We Review."  Despite the price of the set, I cannot imagine any well-equipped fund development department not having these volumes available to the staff.