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Designed to be an everyday reference for nonprofit managers, staff, and volunteers, Nonprofit Internet Strategies is a practical manual written in a language that is not technical but, instead, rooted in the language of nonprofit staff members and focused on the everyday management issues they face. It helps all types of charitable organizations analyze and select best practices for developing multiple Internet strategies to integrate with their traditional marketing, communications, and fundraising methods.
Nonprofit Internet Strategies covers the five key ePhilanthropy strategies that have led many nonprofit organizations to succeed:
Featuring an impressive group of international contributors addressing global applications, this excellent how-to guide is based on real-life occurrences and case studies demonstrating proven, practical ways to use the advantages of the Internet in all areas of public awareness and mass communications. Readers will benefit from the successes and failures of other organizations that have sought to define and develop fully integrated approaches to online and offline applications for the Internet to:
Nonprofit Internet Strategies is a powerful tool for nonprofit managers and everyone leading a nonprofit organization in marketing, communications, and fundraising, as well as information technology.
Nonprofit Internet Strategies helps all types of charitable organizations analyze and select best practices for developing multiple Internet strategies to integrate with their traditional marketing, communications, and fundraising methods, in order to:
Featuring an international group of contributors, this practical manual provides global applications with how-to guidance and proven, practical methods for using the advantages of the Internet in all areas of public awareness and mass communications.
This is an excellent book for nonprofit marketing people to explore. While ePhilanthropy has boomed, it is still underutilized by many nonprofits. Read morePublished on October 5, 2010 by Susan Pipyne
I use this book as my primary guide. I highly recommend it! I like the way each topic is approached.Published on April 20, 2009 by Lifestyle Management, LLC
This source is a wonderful collection of information for non profit companies who want to expand to the Internet. Read morePublished on April 22, 2007 by Nancy J. Sogliuzzo
This is a very complete guide to using the Internet for marketing and fundraising. It could almost be a text book for a college course - if colleges offered marketing for... Read morePublished on March 17, 2006 by Carmen M. Roebuck
The information in Nonprofit Internet Strategies is sound until about page 100. The information comes from a variety of those working in the field and is an amalgamation of over... Read morePublished on August 5, 2005 by Louie A. Storiale
We are fortunate to have Tim Mills-Groninger consulting with us at the Tai Sophia Institute; his chapter on staffing is excellent and the issues of enthusiasm, expertise,... Read morePublished on May 18, 2005 by S. Rodes
Well paced and organized. This book provides very practical information about starting a successful nonprofit.Published on April 7, 2005 by VALERIE